Why Your Shopify Store Ads Aren't Working (It's Not The Ads)

Ad Spend Secrets: eCommerce Marketing Strategies

FREE training: Sell more e-comm products with Google: https://scale.simplyconverting.com/google-shopping
If you're struggling with poor ROAS or high lead costs in your Shopify store — the issue might not actually be your ads.
In this episode, Luke Smith (Founder of Simply Converting) shares why Shopify stores waste time and money trying to fix their ads…
When the real problem lies with their e-commerce website experience.
Luke breaks down exactly how to diagnose whether your ads or ecom store are holding you back. Including specific ecom ad metrics and benchmarks to look out for.
Listen now to discover:

• The clickthrough rate Shopify stores should be aiming for
• A simple heatmap trick that reveals why users are bouncing
• The “so that” formula for turning boring features into irresistible benefits
• The secret to creating ecom store landing pages that sell
• When ads work but sales don’t… the silent ‘conversion killer’ on your Shopify site
• The popup timing mistake that cost ecom stores serious profits
• Plus More

If you're running ads, this episode is packed with tips to help you grow your Shopify store.
Key Moments:
00:00 Intro
03:50 Good CTR benchmark
05:40 Add-to-cart costs goal
07:30 How to destroy trust
08:20 Mobile UX
09:40 Features vs benefits formula

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