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URGENT: Meta's Interest Targeting OFFICIALLY DEAD - What Smart Advertisers Are Doing Instead
Manage episode 476414061 series 3616268
Luke Smith에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Luke Smith 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Facebook advertising apocalypse has arrived!
Interest targeting ends in a few short months. Leaving unprepared advertisers & eCommerce brands scrambling - while those who adapt are set to dominate.
In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) reveals Meta's announcement to completely phase out interest targeting by June or July.
This is a big deal and a fundamental shift in how advertisers must approach Facebook and Instagram advertising.
Luke breaks down exactly how to thrive in this new landscape by focusing on creative variation and campaign structure.
Learn why product-specific ads can dramatically improve performance, how Meta's algorithm "reads" your creative to find the right audience, and why the new Advantage Plus Shopping campaign structure gives you more control than ever before.
Key moments
00:00:00 Meta's targeting death
00:01:20 Broad targeting wins
00:02:10 Algorithm finds buyers
00:02:52 Creative variety cuts costs
00:04:18 Product-specific converts better
00:06:00 Lower CPA, smaller orders
00:06:53 Multiple ad sets unleashed
00:08:05 Algorithm reads everything
00:09:15 Product-first creative strategy
Ready to stop worrying about interest targeting and start getting better results with broad targeting strategies?
Listen now to master the future of Meta advertising (before your competitors do).
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