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UPDATE: Google Performance Max Is Even More Profitable For eCommerce Stores (With THESE New Changes)
Manage episode 481268005 series 3616268
Luke Smith에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Luke Smith 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
If you’ve ever been frustrated with the lack of transparency in your Google Performance Max campaigns - I’ve got good news!
Google has just rolled out two game-changing updates that transform how eCommerce brands can optimise their Google Ads.
In this episode, I share the two major Performance Max updates that eCommerce advertisers have been waiting for.
The first update delivers channel performance breakdown, finally revealing exactly where your ad spend is going - whether it's search, shopping, display, Gmail, or maps.
The second update provides detailed search term reporting. This is similar to what's available in standard shopping campaigns, giving insane visibility into what customers are actually typing when they see your ads.
Combined with the recently added negative keywords capability, these updates transform Performance Max from a mysterious "black box" into a powerful, transparent advertising tool.
Tune in and I’ll show you how to interpret this new data, what red flags to watch for, and how eCommerce brands should optimise their campaigns - to drive more traffic to high-intent shopping and search placements.
Key Points
00:01:30 Channel Performance Breakdown
00:03:00 Shopping and Search Placements
00:04:30 Search Term Reporting Enhancement
00:05:40 Why Performance Max May Replace Standard Shopping
00:06:30 Format Level Breakdowns for Ad Optimisation
00:07:20 Optimising YouTube Placements with Video Assets
00:08:40 Implement These Updates in Your Account
Ready to take full advantage of these new Performance Max features? Listen to this episode to learn how these updates could dramatically improve your Google Ads performance.
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