This Simple Facebook Ads Tweak Dropped Our Cost/Purchase by 90%

Ad Spend Secrets: eCommerce Marketing Strategies

Are your Facebook ads costing too much? Discover how one ecommerce brand slashed their cost per acquisition from $130 to just $13 - using the exact same ad creatives for their Shopify store.
In this eye-opening episode, Luke Smith (founder of Simply Converting) shares a real-world case study about a US brand that transformed their Facebook ad performance - by simply changing campaign types.
What started as a modest goal of one sale every two days turned into 3-4 sales daily - all while spending less than $50 per day on Facebook ads.
But the story doesn't end there.
Luke dives deep into how this success created an unexpected challenge: Their Shopify store began running out of inventory.
He explains why this problem actually presented the perfect opportunity to test price increases. He also shares the strategic thinking behind when and how to raise prices in an ecommerce store - without killing your conversion rates.
Whether you're struggling with high ad costs on Facebook - or wondering if your products are priced too low - this episode is packed with actionable insights you can't afford to miss.
Key moments:
00:01:35 Initial CPA too high
00:02:20 Sales jumped to 3-4 per day
00:03:35 Product priced too low
00:04:15 Testing price increase
00:05:00 New brands advantage
00:06:15 ASC campaign success
Listen now to discover how to lower your ad costs while maximising your profit margin in your ecomm store.

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