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Google Ads Brand Keywords: High ROI Strategy for Smart Ecomm Store Owners
Manage episode 461196248 series 3616268
Luke Smith에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Luke Smith 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Think paying for your Shopify store brand name in Google Ads is burning money? Think again.
Bidding on your e-commerce brand terms could actually be one of your smartest marketing investments for your store.
In this actionable episode designed for ecommerce store owners, you'll discover:
- Why protecting your brand terms from competitors is more critical than ever
- The hidden ROI advantage of brand keyword campaigns
- How to strategically update messaging during promotions and sales
- Advanced audience exclusion techniques for larger accounts
- Why Performance Max makes brand bidding even more important
Key moments:
00:01:10 Secure digital real estate from competitors
00:02:35 Quick message updates versus slow SEO changes
00:04:00 Low-cost clicks with high conversion potential
00:05:25 Performance Max campaign considerations
00:06:30 Advanced audience targeting strategies
00:07:40 Volume requirements for custom audiences
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28 에피소드
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