Ep. 181: Why empathy is key to great marketing. Ft. Samyukta Ganesh Iyer, Vice President & Head of Marketing, Kaya Limited

Absolutely Write with Aditi Surana

Samyukta is the only marketer in the world to have won the "Young Lions" title three years in a row at the Cannes Festival of Creativity. Having worked across various sectors from paints to beverages to mentoring to beauty to fashion to ice creams to market research to book authoring to healthcare and OTC has moulded Samyukta into an extremely curious and brave marketer with a passion to constantly learn and unlearn.

She is constantly unearthing little human truths to create a thread for a lovely story. Her training workshops are always laden with tons of anecdotal evidence, carefully crafted with lots of insights and deep-diving psychological probing techniques.

She has crafted her own models for Healthcare Marketing rooted in insight while going far away into foresights by constantly challenging the norm and paving her own path

Aditi analyses Samyukta's handwriting and talks about her enthusiasm, problem-solving attitude and unconventional leadership style. Samyukta shares some wonderful anecdotes and a refreshing perspective on marketing.