E71: Designing for Behavior Change with Amy Bucher, PhD

A Sherpa's Guide to Innovation

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4+ y ago 45:18

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This episode’s guest is Amy Bucher, PhD, Vice President of Behavior Change Design at Mad*Pow, a strategic design consultancy working with industry leaders to create social impact. Amy is an expert in motivational design, behavior change, health, and happiness, and how technology can support them. She previously worked at CVS Health and Johnson & Johnson, and recently released an exceptional book published by Rosenfeld Media entitled Engaged: Designing for Behavior Change, which is the subject of our conversation. We touch on, among many others:

The self-determination theory of motivation and how designers and innovators can apply it to their work
Motivational interviewing techniques that health providers can use to encourage behavior change
How to incorporate behavior change principles in UX ad service design work
How the COM-B model can supplement JTBD analysis

Use this 20% off Promo code through July 15, 2020: sherpapod0620
Order Engaged: Designing for Behavior Change here: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/
Read more about Amy's research on her blog: www.amybucherphd.com
We reference the Behaviour Change Wheel
@amybphd @madpow @rosenfeldmedia
@sherpapod @thebenreport
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