B2B Marketing Methods podcast

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From Marketing to Business Ownership with Rafeh Malik 25:38

3일 전25:38

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25:38

In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, sits down with Rafeh Malik, a seasoned marketing professional set to embark on a new venture as a business owner in Houston. Rafeh discusses his diverse career background, including his education at Rice University, his journey through various industries, and his experiences in product marketing, corporate strategy, and nonprofit initiatives. The conversation delves into Rafeh's aspirations to acquire a business in Houston, his criteria for selecting a business, and his strategic approach to business growth. He emphasizes the importance of understanding customer needs, leveraging digital marketing, and creating the right cultural fit. Tune in for an insightful discussion on the transition from marketing leadership to small business ownership. To learn more about Rafeh Malik, connect with him on LinkedIn at: https://www.linkedin.com/in/rafehm Or, email him at: muhammad.rafeh@gmail.com To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…

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Building Relationships and Trust in B2B Marketing with Jason Lee 51:03

17일 전51:03

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51:03

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, chats with Jason Lee, Vice President at Exponent. Jason discusses the role of Exponent in enhancing the value of private businesses by providing wealth management services. The conversation delves into Jason's journey from the health to the wealth industry, his personal story, and various strategies he employs for building credibility and relationships, particularly through LinkedIn. Jason emphasizes the importance of maintaining a personal brand, mastering the art of getting people in a room, and trusting the process. They also explore Jason's personal initiatives, including his faith-based leadership and mentoring men. This episode provides valuable insights into blending personal authenticity with professional strategies for successful B2B marketing and business development. To learn more about Jason Lee, connect with her on LinkedIn at: https://www.linkedin.com/in/jasonleeexponent/ Or, email him at: jlee@exponentx.net To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…

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Exploring Sales Strategies and Personal Growth with Michael Ballero 50:29

15 weeks 전50:29

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50:29

In this episode of B2B Marketing Methods, hosted by Terri Hoffman, CEO of Marketing Refresh, guest Michael Ballero shares his journey in the automotive industry and discusses critical topics such as the changing landscape of automotive investments, his sales approach, and work-life balance. Michael, a national account manager at Gen Z Automotive, highlights his innovative use of social media strategies, focusing particularly on TikTok, for building relationships and enhancing his professional reach. The conversation also dives into the practical applications of AI and ChatGPT for automating and improving sales communications, alongside personal reflections on balancing career with family life, making this episode a comprehensive exploration of both professional and personal growth in the B2B sector. Topics Discussed: Michael Ballero’s Career Path Leveraging Social Media for B2B Sales Integrating AI in Sales Work-Life Balance and Personal Growth Sales and Marketing Alignment To learn more about Leah Salinas, connect with her on LinkedIn at: https://www.linkedin.com/in/michael-ballero-5aa8431b3 To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…

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Navigating the Transition from Entrepreneur to Executive Leader with Leah Salinas 49:30

18 weeks 전49:30

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49:30

In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, interviews Leah Salinas, Director at the Alexander Group, about her journey from entrepreneur to executive search expert. Leah shares her personal story of running a successful business for 14 years and her decision to transition to a different career path focused on recruiting executive roles in various B2B industries. The discussion dives into key considerations for building out sales and marketing organizations, the differences between sales leaders and salespeople, and how transferable skills can drive business growth. Leah also provides insights into the essential role of data-driven strategies in sales and the importance of overall organizational structure in supporting effective marketing. Tune in to learn valuable tips on navigating career transitions and building high-performance teams. Topics Discussed: Leah’s 14-Year Entrepreneurial Journey Making the Leap from Founder to Executive Recruiter Building High-Performing Sales and Marketing Teams The Role of Data in Modern Sales Strategy Organizational Structure and Career Transitions To learn more about Leah Salinas, connect with her on LinkedIn at: https://www.linkedin.com/in/leah-comstock-salinas To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…

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Leveraging The Digital Experience and AI in B2B Marketing with Liz Andert 51:34

23 weeks 전51:34

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51:34

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, talks with Liz Andert, Director of Digital Customer Experience at HB Fuller. Liz shares her journey in marketing and gives her best tips for navigating the changing landscape of digital marketing. The conversation covers a wide range of topics including the interaction between sales and marketing functions, creating meaningful digital customer experiences, and the growing importance of LinkedIn in the B2B landscape. Liz also discusses a groundbreaking project using AI for multilingual website translation, which significantly reduced costs while improving global SEO. Tune in to learn actionable insights on how to effectively embrace digital transformation and leverage AI in B2B marketing. Topics Discussed: Navigating the relationship between sales and marketing Utilizing LinkedIn for company growth LinkedIn Ad practices for companies to consider The importance of understanding your customer’s digital experience Ways to leverage AI in B2B marketing To learn more about Liz Andert, connect with her on LinkedIn at: https://www.linkedin.com/in/liz-andert/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…

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The Importance of Connection in Manufacturing Success 30:35

25 weeks 전30:35

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30:35

In this episode of B2B Marketing Methods, host Terri Hoffman is joined by Beth Dickson, Regional Director of Western Colorado for Manufacturer’s Edge. Their discussion centers around Manufacturer's Edge's role as the designated Manufacturing Extension Partnership (MEP) for Colorado, providing insights into the support and services offered to manufacturers. Beth explains the process of conducting business health assessments to identify pain points and prioritize solutions, emphasizing the importance of operations, people, data, technology, and leadership. The episode also highlights common challenges such as workforce development, lean training, and marketing. Beth shares her strategies for building relationships with manufacturers, offering resources, and connecting them with experts to foster growth and success in the region. Topics Discussed: Role of Manufacturer’s Edge in supporting manufacturers. Common challenges faced by manufacturers in Colorado. Importance of business health assessments. Identifying and prioritizing pain points in manufacturing businesses. Impact of manufacturing on local economies and job creation. To learn more about Beth Dickson connect with her on LinkedIn at: https://www.linkedin.com/in/beth-dickson-11942987/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…

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Transparency, Trust, and Tech with Kyle Tate 37:20

27 weeks 전37:20

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37:20

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Kyle Tate, the President at Firethorne Technology Services. This interview provides invaluable insights on building a brand, sales strategies, and fostering client relationships. Whether you're in your first year or your twentieth, Kyle’s experience will resonate with anyone growing a business. From differentiating in a crowded market to the power of transparency and prioritizing the right clients, this episode is packed with actionable takeaways. Topics Discussed: The challenges and rewards of launching a business Sales strategies and finding the right customers The role of branding and marketing in a competitive space Transparency, trust, and long-term client relationships Lessons from being both an MSP provider and client To learn more about Kyle, connect with him on LinkedIn at: https://www.linkedin.com/in/kyle-tate-486620123/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…

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From CRM Strategy to Sales Success: A Conversation with Peter Pudner 37:59

29 weeks 전37:59

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37:59

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Peter Pudner, the Vice President of Sales at American Products and DustShield. The discussion covers topics such as sales strategies, the importance of CRM tools and AI in sales, trade show planning, content strategy, and the significance of a unified sales and marketing approach. Peter also emphasizes the 'Made in America' value proposition and the intricate manufacturing processes of his companies. Tune in to gain valuable insights into B2B sales and marketing tactics and to learn how to align your sales and marketing teams for success. Topics Discussed: Aligning sales and marketing for cohesive strategies. Effective use of CRM tools like Salesforce. Successful trade show planning and follow-up. Key qualities for high-performing sales teams. Importance of a clear value proposition. Benefits of a Made-in-America strategy. Using AI tools to improve sales efficiency. To learn more about Peter Pudner, connect with him on LinkedIn at: https://www.linkedin.com/in/pudner/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…

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Crafting Sustainable Growth with Pipeline Hygiene: A Conversation with Craig Baldwin 43:00

31 weeks 전43:00

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43:00

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Craig Baldwin, the Co-Founder and Partner at Upsourced. Terri and Craig discuss valuable tips and lessons learned to optimize your go-to-market strategy. Gain insights into pipeline management, prospecting, deal generation, and learn about the crucial importance of pipeline hygiene. Discover how Craig's diverse background in various industries has shaped his approach to driving revenue growth. Topics Discussed: Importance of pipeline management and hygiene. Transitioning from accounting to sales/marketing. Systematic approach for lead generation and closing. Setting long-term goals and working backward. Maintaining accurate CRM data for decisions. Creating scalable, repeatable B2B sales processes. Emphasizing accountability in sales management. To learn more about Craig Baldwin, connect with him on LinkedIn at: https://www.linkedin.com/in/craig-baldwin-aab37821/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…

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Building Trust and Closing Deals: The Science of Sales Success with Kerry Curran 39:08

33 weeks 전39:08

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39:08

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Kerry Curran, the Founder and Chief Growth Officer at Revenue Based Marketing Advisors. They discuss essential topics such as marketing-led growth, demand generation, and strategies to improve sales cycles and close rates. They delve into the importance of brand awareness, the integration of marketing and sales, and the use of CRM tools to enhance efficiency. This episode is packed with valuable tips for businesses looking to drive revenue growth and effectively align their marketing and sales efforts. Topics Discussed: Marketing-Led Growth and Demand Generation Shortening Sales Cycles and Improving Close Rates Aligning Sales and Marketing for Better Results Building Brand Awareness and Trust Effective Use of CRM Tools and Automation Customized Go-To-Market Strategies Relationship Building as Key to Sales Success To learn more about Kerry Curran, connect with her on LinkedIn at: https://www.linkedin.com/in/kerryspellmancurran/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…

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LinkedIn as a Brand-Building Powerhouse with Rachel Kennedy 40:29

38 weeks 전40:29

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40:29

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Rachel Kennedy, the founder of Southern Lighthouse. They discuss the power of LinkedIn in building personal and company brands, especially for B2B businesses. Rachel shares her journey from a career recruiter to an employer branding expert, and offers insights into creating a compelling LinkedIn presence. Key topics include the importance of consistency, strategic content creation, and overcoming common LinkedIn challenges. Rachel also introduces her upcoming LinkedIn Brand Accelerator program, designed to help business leaders maximize their LinkedIn potential. Tune in for actionable tips to enhance your LinkedIn strategy and drive business growth Topics Discussed: LinkedIn’s role in building personal and company brands Employer branding to attract and retain top talent Unifying HR and marketing for seamless recruitment and brand messaging Building a LinkedIn strategy with consistent, sustainable content Addressing LinkedIn challenges (time, authenticity, confidence) Using LinkedIn polls for lead generation and business insights Optimizing LinkedIn profiles for visibility and networking To learn more about Rachel Kennedy, connect with her on LinkedIn at: https://www.linkedin.com/in/rachelkingkennedy/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…

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Aligning Sales and Marketing: Strategies and Execution with Trish Balmos 45:40

41 weeks 전45:40

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45:40

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Trish Balmos the President & Founder of Vine Sales Consulting. This episode covers the importance of cohesive brand stories, value propositions, and proper budget allocation. Listeners will learn about the significance of CRM tools, diagnosing brand and audience issues, and overcoming internal misalignments. Terri and Trish also discuss insights on fostering team cohesiveness, conducting brand audits, and crafting engaging messages. This episode also highlights practical advice for involving sales and marketing early in business planning, the importance of trust and soft skills in team dynamics, and how strategic planning impacts a company's success. Tune in for a comprehensive guide to achieving seamless communication and cooperation between sales and marketing teams. Topics Discussed: Sales and marketing alignment CRM tools and accountability Brand positioning and messaging Cost of misaligned teams Hiring the right sales and leadership roles Leadership’s role in fostering trust and communication Overcoming misconceptions about sales To learn more about Trish, connect with her on LinkedIn at: https://www.linkedin.com/in/trishbalmos/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…

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Growth, Strategy, and Innovation in B2B Marketing with Heidi Hattendorf 48:36

43 weeks 전48:36

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48:36

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Heidi Hattendorf, the founder of Transformation Insights to explore the evolving landscape of B2B marketing. Personal insights and career reflections from Heidi provide valuable takeaways for professionals looking to achieve sustainable growth and success in a rapidly evolving market. Key topics include the integration of marketing, sales, and customer success roles, the importance of data accuracy, strategies for effective workflow setups, and ROI-focused marketing investments. The experts delve deeply into brand positioning, messaging strategies, budget allocation, and strategic planning for various B2B industries. Terri and Heidi discuss the importance of staying current with market trends, maintaining customer contact, and adopting data-driven go-to-market strategies. The necessity of balancing technological proficiency with business acumen for organizational success is also highlighted. Topics Discussed: transformative role of AI and automation Integration of marketing and sales Importance of brand positioning and messaging Making data-driven marketing decisions To learn more about Heidi, connect with her on LinkedIn at: https://www.linkedin.com/in/heidihattendorf/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com…

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Mastering B2B Marketing: Strategies, Budgeting, and Collaboration with Tiffany McArthur and Aaron Eaves 39:25

45 weeks 전39:25

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39:25

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, speaks with Marketing Refresh’s own Tiffany McArthur, the VP of Account Strategy and Aaron Eaves, the VP of Digital Marketing. They explore key B2B marketing strategies amid budgeting season. The discussion focuses on formulating effective marketing budgets, understanding company goals, competitor analysis, and leveraging digital strategies like SEO, Google Ads, and LinkedIn Ads. The episode emphasizes the importance of integrating marketing and sales efforts through robust data tracking, using CRM tools like Salesforce and HubSpot, and exploring automation and AI capabilities. Terri, Tiffany, and Aaron also highlight foundational steps like maintaining a functional website and crafting a coherent messaging strategy tailored to the buyer's journey. The episode aims to provide insights for business leaders looking to optimize their marketing strategies for revenue growth. Topics Discussed: Formulating effective marketing budgets and goals Digital strategies within SEO, Google Ads, and LinkedIn Ads The importance of a functioning website B2B solutions via automation and AI capabilities To learn more about Tiffany McArthur, connect with her on LinkedIn at: https://www.linkedin.com/in/tiffanymcarthur/ To learn more about Aaron Eaves, connect with him on LinkedIn at: https://www.linkedin.com/in/aaroneaves/ To learn more about Terri Hoffman, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com or follow us on LinkedIn https://www.linkedin.com/company/marketing-refresh/…

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Navigating B2B Marketing with Energy and Strategy with Sherron Washington 59:11

47 weeks 전59:11

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59:11

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, meets with Sherron Washington, a Professor, Chief Executive Officer, and Non-Profit Founder. Whether you're a seasoned marketer or new to the field, this episode provides valuable tips, strategies, and real-world examples to enhance your B2B marketing efforts. They discuss demystifying digital marketing for B2B companies. Sherron shares her insights from her extensive marketing journey and how she combines academic knowledge with practical experience. Topics discussed include the importance of treating B2B clients like B2C, the split roles of marketing and sales, budgeting for marketing, leveraging social media, and the significance of building and nurturing relationships. Sherron also talks about her nonprofit, Discovering Butterflies, which mentors young women to find their paths and achieve their goals. Topics Discussed: treating B2B clients like B2C split roles of marketing and sales budgeting for marketing social media building and nurturing relationships To learn more about Sherron, connect with her on LinkedIn at https://www.linkedin.com/in/ceop3/ To connect with Marketing Refresh, visit: MarketingRefresh.com…

B2B Marketing Methods

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Navigating Marketing in a Global Brand: Marcom Insights With Hunter Holtshopple 48:56

49 weeks 전48:56

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48:56

In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, interviews Hunter Holtshopple, the Marcom Manager for the Evaluation Business Line at SLB. They discuss his varied career path from a mechanical engineer to a marketing and communications leader, as well as the strategies SLB employs for effective B2B marketing. Topics include the evolution of SLB’s brand, the importance of combining technical expertise with traditional marketing skills, leveraging AI, and the value of trial and error in marketing. Hunter also shares insights about his podcast 'Beyond the Reservoir', and how SLB’s marketing efforts are adaptable to meet both technical and customer needs. Topics Discussed: Hunter's Career Journey and Role at SLB The Importance of Technical and Marketing Synergy Learning and Adapting in Marketing The Birth and Impact of the Podcast Engaging at Trade Shows and Conferences Leveraging AI in Marketing Accountability and Communication in Marcom To learn more about Hunter Holtshopple, connect with him on LinkedIn at: https://www.linkedin.com/in/hunter-holtshopple/ To connect with Marketing Refresh, visit: MarketingRefresh.com…

B2B Marketing Methods

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Revolutionizing Ecological and Energy Solutions: A Conversation with Keith Pivonski 55:50

51 weeks 전55:50

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55:50

In this episode of B2B Marketing Methods, Terri Hoffman embarks on a fascinating journey with Keith Pivonski, a visionary in ecological engineering and green energy. Terri and Keith dive into Keith’s early career experiences and the inspiration behind his work, elaborating on overcoming financial and technical challenges, and highlighting the diverse applications of their groundbreaking solutions. You’ll learn about Keith’s humble beginnings, how he learned from his parents’ careers, and how this knowledge transformed into a pivotal role at Underwood and Associates, focusing on stormwater management and environmental restoration. Keith also discusses the story of his innovation-driven venture, Energy Finders, which combines the principles of sustainable energy with ecological techniques. This episode is a testament to the intersection of science, engineering, and community impact, offering deep insights into navigating startup challenges and advancing towards a green future. To learn more about Keith, connect with him on LinkedIn at: https://www.linkedin.com/in/keith-pivonski-b8190699/ To connect with Marketing Refresh, visit: MarketingRefresh.com…

B2B Marketing Methods

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Unlocking B2B Marketing Insights with DataBox Benchmarks with Fedor Simic 42:14

1 year 전42:14

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42:14

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Fedor Simic, the partnership manager at Databox. They discuss the challenges and benefits of digital marketing, focusing on the importance of analyzing marketing metrics. Fedor explains Databox's innovative Benchmark Groups tool, which allows companies to compare their performance against industry benchmarks. They also delve into Fedor's personal background, sharing his journey from working in customer support to becoming a partnership manager. The episode provides valuable insights into how businesses can leverage data to improve their marketing strategies and achieve better performance. Topics Discussed: Who is Databox Using marketing metrics The value of analyzing your marketing program metrics What are Benchmark Groups To learn more about Fedor, connect with him on LinkedIn at: https://www.linkedin.com/in/fedor-simic/ To connect with Marketing Refresh, visit: MarketingRefresh.com…

B2B Marketing Methods

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Strategies for Sustained Success in Marketing with Nikkie Freeman 57:55

1 year 전57:55

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57:55

Terri Hoffman welcomes Nikkie Freeman, Fractional CMO and Founder of Flywheel CMO. Nikkie shares her expert insights on her varied career paths within marketing, discussing the dynamic nature and suitability for project-oriented, adaptable individuals. They talk about the first steps a manufacturing business should take to justify marketing investments, where Nikkie stresses the importance of consulting with an experienced professional familiar with the industry. They also discuss the critical role of foundational web presence and content in B2B marketing, highlighting the evolving buyer behaviors that necessitate online resources to generate inbound leads effectively. Terri and Nikkie also discuss advanced strategies for aligning sales and marketing teams, the significance of understanding key performance indicators, and the benefits of working with a fractional CMO to drive business growth. They also share some of their favorite tools like HubSpot for fostering efficient marketing operations. To connect with Nikkie, visit: https://flywheelcmo.com/ To learn more about Marketing Refresh, visit: https://MarketingRefresh.com Key Topics Discussed: Diverse career paths within marketing Initial steps for manufacturing businesses in marketing investment Importance of consulting experienced marketing professionals The foundational role of online presence and content in B2B The dynamic nature of buyer behavior and marketing metrics The symbiotic relationship between sales and marketing teams Insights on fractional CMOs and their strategic advantages Advanced tools and platforms for efficient marketing operations…

B2B Marketing Methods

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Creating Synergy Between Sales and Marketing with James Reid 41:21

1 year 전41:21

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41:21

Terri is joined by James Reid, Director of Commercial Sales at The M.K. Morse Companies. Together, they talk about the intersection of sales and marketing, focusing on effective communication, digital marketing, and building customer relationships online. James discusses his reliance on his marketing team for product development, treating them as a crucial part of the product team. They also discuss the significant change in buying behavior, particularly with younger buyers favoring web-based interactions and quick access to information. The episode also touches on the collaborative efforts between sales and marketing to leverage social media to engage with younger buyers. James shares insights on using Salesforce as a CRM tool and the challenges of inputting information while balancing active sales calls. The conversation concludes on a lighter note with personal stories, favorite trips, music preferences, and book recommendations. To connect with James, you can find him on LinkedIn at: https://www.linkedin.com/in/james-reid-356891175/ To learn more about Marketing Refresh, visit: https://MarketingRefresh.com Key Topics Discussed: Challenges in sales and marketing The evolving role of digital marketing Importance of a company’s website Changing dynamics in decision-making and buying behavior Use of Salesforce as a CRM tool Collaboration between sales Marketing Social media engagement with younger buyers…

B2B Marketing Methods

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Effective Marketing Recruitment: Balancing Experience With Skill Sets With Raegan Hill 51:23

1 year 전51:23

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51:23

In this episode of B2B Marketing Methods, Terri welcomes special guest Raegan Hill, a seasoned marketer turned recruiter who gave Terri the idea and inspiration to start her own company while she was looking for a job. Raegan shares her journey from marketing to focusing on helping other companies find that right mixture of talent, sometimes convincing them to think far outside the box. Terri highlights Raegan's innovative thinking and her commitment to providing both clients and candidates with valuable and honest feedback has helped to drive her career. The episode also discusses the intricacies of modern recruitment, covering topics such as budget constraints, salary negotiations, and defining marketing needs. Raegan emphasizes the importance of open dialogues between clients and professionals, ensuring suitability and alignment with job responsibilities. They also discuss the challenges of remote versus in-person roles, the need for strategic leadership, and the significance of industry relevance versus a balanced skill set in finding the right fit for marketing positions. To learn more and connect with Raegan, visit: https://www.raeganhillgroup.com/ To connect with and learn more about Marketing Refresh, visit: https://MarketingRefresh.com Key Topics Covered: Raegan Hill's successful placement of a VP-level candidate for a client Terri Hoffman praises Raegan for her innovative thinking and integrity Managing budget constraints and salary negotiations in recruitment Challenges and opportunities in remote versus in-person roles The significance of strategic leadership and mentoring in marketing roles Understanding market needs and aligning job responsibilities The process of defining marketing needs and job description development Industry relevance and the balance of skill sets in recruitment Raegan's personal insights on communication, managing time, and her favorite music and book Raegan Hill's transition from marketing to recruiting and the impact of her integrity The importance of culture fit and the use of "wild card" candidates in recruitment…

B2B Marketing Methods

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Building Thought Leadership Through Content Creation with Russel Treat 1:10:22

1 year 전1:10:22

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1:10:22

In this episode of B2B Marketing Methods, Terri welcomes Russel Treat, CEO at EnerACT Energy Services, to discuss building a software company, podcast networks as a business growth tool, and the ups and downs of entrepreneurship in the industrial sector. Russel discusses his diverse background, from his time at Texas A&M and in the Air Force to his entrepreneurial ventures in civil engineering and software development for the oil and gas industry. He also talks about the challenges of bridging the gap between technical content and marketing copywriting. Terri and Russel also talk about the intricacies of sales and marketing for a B2B brand with complex offerings and share insights on measuring performance, understanding the buyers journey, and fostering collaboration between technical and marketing teams. They also discuss the significance of content production for generating traction and establishing thought leadership in a competitive landscape. To learn more about Russel's company, visit: https://eneractenergyservices.com/ To find out more about Marketing Refresh, visit: https://MarketingRefresh.com Key Topics Discussed: Challenges in Content Creation and Marketing Sales and Marketing Strategies Company Operations and Sales Evolution Personal Passions and Influences Transition to Software Company and Marketing Evolution Brand Building and Customer Experience Professional Development and the Entrepreneurial Journey…

B2B Marketing Methods

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The Role of AI in Enhancing B2B Digital Marketing Strategies with Jonti Bolles 54:24

1 year 전54:24

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54:24

In this episode of B2B Marketing Refresh, Terri welcomes Jonti Bolles, CEO of WHO Digital Strategy, to discuss the influential world of digital marketing. They talk about the robust integration of AI in marketing tasks like website design and how important it will be to maintain human oversight for quality and authenticity. They also cover the synergy between sales and marketing teams, emphasizing the importance of collaboration and the strategic use of CRM tools to enhance efficiency. In addition, they talk about the challenges faced by B2B companies, stressing the need for a blend of skills in today's rapidly changing marketing landscape. Jonti also talks about her own company’s rebranding from White Hat Ops to Who Digital Strategy, highlighting sustainability and ethical practices in SEO. The conversation also explores the concept of topical authority and the shift from focusing merely on keywords to creating topic-focused content to dominate industry conversations and fulfill consumer queries efficiently. To connect with and find out more about Jonti, visit: https://whodigitalstrategy.com/ To find out more about Marketing Refresh, visit: https://MarketingRefresh.com Key Topics Discussed: The use of AI in marketing and balancing it with human expertise The importance of sales and marketing collaboration Challenges faced by companies in managing expectations with marketing agencies The evolution of White Hat Ops into Who Digital Strategy The shift towards topic-focused content in SEO Strategic use of CRM and AI tools to enhance marketing and sales efficiency Insights on maintaining quality over quantity in digital content Benefits of establishing topical authority for online presence…

B2B Marketing Methods

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Transforming Sales and Marketing in Industrial Sectors with Ed Marsh 1:13:05

1 year 전1:13:05

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1:13:05

In this episode of B2B Marketing Methods, Terri is joined by Ed Marsh, an experienced consultant in the B2B industrial space and host of the Industrial Growth Institute Podcast. Together, cover the intersection of marketing, sales, and technology in the Industrial Manufacturing sector. Ed and Terri discuss why transformations in the sales and marketing teams of industrial companies can take a significant amount of time and investment. Ed talks about the importance of commitment and discipline in driving meaningful and sustainable changes within sales and marketing frameworks. He also covers the shortfall in lead nurturing and follow-up, urging companies to develop a robust pipeline and accurate forecasts to improve their sales processes. Ed and Terri also discuss the evolving roles in sales, caused by the digital overload consumers face today, which has shifted the gatekeeping of information. Plus they talk about the critical role of content in sales strategies, and why it's so important to create an integration of systems across marketing, sales, technology, and customer experience to streamline operations and boost productivity. Topics Discussed: Transforming sales and marketing in industrial companies Commitment and variables in industrial transformation Role of sales in navigating information overload Importance of content in driving revenue Strategic role of IT in improving buyer experiences Challenges of change and resistance in traditional manufacturing To learn more about Ed, connect with him on LinkedIn at: https://www.linkedin.com/in/edwardbmarsh/ or https://EdMarshConsulting.com To connect with Marketing Refresh, visit: MarketingRefresh.com…

B2B Marketing Methods

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Podcasting as a Blue Ocean Business Strategy with Erin Gregor 51:25

1 year 전51:25

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51:25

It seems like everyone has their own podcast, so is it still possible for you to use a podcast that will grow your company? In this episode of Marketing Refresh, Terri welcomes Erin Gregor, Founder of PodGrowth to discuss the ins and outs of using podcasts to enhance B2B marketing strategies. Erin talks about why most companies make the mistake of looking at a podcast as a tool that should bring in sponsorships. There are several other ways that you can use this medium to grow your company. From strategically selecting podcast guests to highlighting behind-the-scenes of what it's like to work with your company, podcasting can be a powerful way to quickly build a know, like, and trust factor with your potential clients. They also highlight why podcasting can be so powerful. It allows you to create one piece of content and multiply it into various pieces of content, especially effective on platforms like LinkedIn. Erin also gives examples of how podcasting can help achieve significant organic reach on YouTube using only short podcast clips. Additionally, they discuss how podcasts can reveal company culture, which helps attract exceptional employees. Topics Covered: Guest Strategy for Podcasts Organic Reach and Visibility Podcast Episode Lengths and Frequency Building Credibility and Thought Leadership Company Culture and Attracting Talent Hosting Skills and Podcast Development Overcoming Barriers in Podcasting To learn more about PodGrowth, visit: www.PodGrowth.co To connect with Marketing Refresh, visit: MarketingRefresh.com…

B2B Marketing Methods

1
Shaping A Vision and Creating Traction in Your Business with Rusty Smith 43:18

1 year 전43:18

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43:18

Does implementing more processes in your business cause less flexibility? The answer may surprise you, and it's part of the discussion host, Terri Hoffman has with Rusty Smith. Rusty is a seasoned EOS implementer, and they discuss stories of companies that underwent pivotal shifts, from market expansions in sewage treatment technology to strategic pivots in the rubber industry. Terri and Rusty talk about the necessity of adapting to change and the incredible value of structured systems like the Entrepreneurial Operating System (EOS) in driving flexibility and fostering team-driven success. Terri shares how she had her own reservations about EOS, but the experience has been transformational in her own business. Rusty also discusses how, although transparency can be terrifying for business owners, it can be significant in creating a thriving company culture. They also discuss how prioritizing B2B marketing, even on a tight budget, can become a much easier exercise when EOS is implemented. If you're interested in learning more and connecting with Rusty, visit: https://www.thecenter4growth.com/ . To connect with Terri at Marketing Refresh, visit: https://MarketingRefresh.com . Key Topics: The Success of Technology in Different Industries The Power of Adapting to Change Discussion on Entrepreneurial Operating System (EOS) Challenges in Business Operations The Power of Transparency in Business Finances Overcoming Business Obstacles and Change Setting Priorities in B2B Marketing…

B2B Marketing Methods

1
Crafting Company Culture and Accountability in Marketing with Mohamed Sameh 34:36

1 year 전34:36

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34:36

In this episode, Terri welcomes Mohamed Sameh, Managing Director at SESCO Cement. Since its inception in Egypt in 1964, SESCO has grown to be a major player on the global scene, now making waves in over 70 countries and having a strong foothold in the Houston market. Mohamed shares his 25-year journey in the industry and the challenges of transplanting family business values into the competitive U.S. market. Mohamed discusses SESCO's unique workplace culture, emphasis on personal responsibility, and relentless dedication to customer service. He also discusses how they've embraced marketing and which strategies have helped propel their growth. Terri and Mohamed also discuss the intricate dance between maintaining company culture and managing growth. Mohamad also shares his secrets to empowering marketing teams, fostering a family-like company atmosphere, and the importance of tangible marketing deliverables. For more information on SESCO Cement, visit: https://sescocement.com/ To connect with Terri at Marketing Refresh, visit: https://MarketingRefresh.com Key Topics: Introduction to SESCO's background The keys to their expansion to over 70 countries Marketing strategies and target segments Why company culture has been so important to them Their passion about marketing, and why they’re expanding the role Why their marketing relies on accountability, reporting, and data Mohamed's goals to expand their personal and company network…

B2B Marketing Methods

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Aligning Vision with Marketing in the Midstream Oil and Gas Sector 37:26

2 years 전37:26

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리스트

37:26

In this episode, Terri welcomes Cody Johnson, CEO of SCS Technologies, a provider of measurement equipment, environmental solutions, controls, and automation solutions for the oil field's hydrocarbon, water, and refined products. In this conversation, Cody and Terri discuss the new era of the energy sector, which intertwines carbon management with groundbreaking customer experiences. They also discuss Cody’s commitment to digitization and AI and reshaping how B2B stakeholders engage in the midstream oil and gas space. Cody also shares why aligning the vision with action is a crucial step with any company, and how it creates alignment with the company and any stakeholders. For more information on SCS Technologies, visit: https://www.scstechglobal.com/ To connect with Terri at Marketing Refresh, visit: https://MarketingRefresh.com Key Topics: Innovation within the customer experience The evolution of the customer experience and digital engagement strategies The approach to product development Key factors to create stakeholder alignment Creating accountability in outsourcing Setting the groundwork for marketing goals and success…

B2B Marketing Methods

1
Cultivating a Successful Marketing Mindset With Philip Parker 42:27

2 years 전42:27

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리스트

42:27

In this episode, Terri welcomes Philip Parker, Managing Director of Holland Parker, a company that migrates businesses from fragmented corporate performance management applications to the modern, unified OneStream platform. Philip and Terri discuss how Holland Parker has maintained a competitive edge with exceptional customer service and how they have been able to stay on top of marketing trends through brand alignment and collaborative efforts with Marketing Refresh. Philip talks about how persistence and patience have been paramount to seeing the long-term results that have had a huge impact on his business. They also discuss the need for consistency in branding, the art of understanding his various customer personas, and the critical role of client feedback in refining marketing strategies. For more information on Holland Parker, visit: https://hollandparker.com/ To connect with Terri at Marketing Refresh, visit: https://MarketingRefresh.com Key Topics: Importance of Differentiation in Marketing How endurance in marketing efforts creates an impact The goal for marketing and business development opportunities Creating accountability through metrics in marketing How to create authenticity in brand representation The synergy of sales and marketing…

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