))
Creating Synergy Between Sales and Marketing with James Reid
Manage episode 430813685 series 3555321
Marketing Refresh에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marketing Refresh 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Terri is joined by James Reid, Director of Commercial Sales at The M.K. Morse Companies. Together, they talk about the intersection of sales and marketing, focusing on effective communication, digital marketing, and building customer relationships online. James discusses his reliance on his marketing team for product development, treating them as a crucial part of the product team. They also discuss the significant change in buying behavior, particularly with younger buyers favoring web-based interactions and quick access to information.
The episode also touches on the collaborative efforts between sales and marketing to leverage social media to engage with younger buyers. James shares insights on using Salesforce as a CRM tool and the challenges of inputting information while balancing active sales calls. The conversation concludes on a lighter note with personal stories, favorite trips, music preferences, and book recommendations.
To connect with James, you can find him on LinkedIn at: https://www.linkedin.com/in/james-reid-356891175/
To learn more about Marketing Refresh, visit: https://MarketingRefresh.com
Key Topics Discussed:
- Challenges in sales and marketing
- The evolving role of digital marketing Importance of a company’s website
- Changing dynamics in decision-making and buying behavior
- Use of Salesforce as a CRM tool Collaboration between sales
- Marketing Social media engagement with younger buyers
17 에피소드
공유
