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Navigating B2B Marketing with Energy and Strategy with Sherron Washington
Manage episode 443523249 series 3555321
Marketing Refresh에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marketing Refresh 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, meets with Sherron Washington, a Professor, Chief Executive Officer, and Non-Profit Founder. Whether you're a seasoned marketer or new to the field, this episode provides valuable tips, strategies, and real-world examples to enhance your B2B marketing efforts.
They discuss demystifying digital marketing for B2B companies. Sherron shares her insights from her extensive marketing journey and how she combines academic knowledge with practical experience.
Topics discussed include the importance of treating B2B clients like B2C, the split roles of marketing and sales, budgeting for marketing, leveraging social media, and the significance of building and nurturing relationships.
Sherron also talks about her nonprofit, Discovering Butterflies, which mentors young women to find their paths and achieve their goals.
Topics Discussed:
- treating B2B clients like B2C
- split roles of marketing and sales
- budgeting for marketing
- social media
- building and nurturing relationships
To learn more about Sherron, connect with her on LinkedIn at https://www.linkedin.com/in/ceop3/
To connect with Marketing Refresh, visit: MarketingRefresh.com
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