The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Sella Yoffe에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sella Yoffe 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Email Geeks Show
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Manage series 3534967
Sella Yoffe에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sella Yoffe 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
A podcast featuring the leading email marketing and email deliverability experts and email geeks. I am Sella Yoffe, an email deliverability consultant from Israel. I work with global email senders, startups, and email service providers to improve their email deliverability and strategy. Join us in this podcast, where top email marketing and deliverability professionals share their tips and advice. --- Opening music from #Uppbeat (free for Creators!): https://uppbeat.io/t/reakt-music/deep-stone. License code: TPPQ0BDS5ZP1NWZL
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13 에피소드
모두 재생(하지 않음)으로 표시
Manage series 3534967
Sella Yoffe에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sella Yoffe 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
A podcast featuring the leading email marketing and email deliverability experts and email geeks. I am Sella Yoffe, an email deliverability consultant from Israel. I work with global email senders, startups, and email service providers to improve their email deliverability and strategy. Join us in this podcast, where top email marketing and deliverability professionals share their tips and advice. --- Opening music from #Uppbeat (free for Creators!): https://uppbeat.io/t/reakt-music/deep-stone. License code: TPPQ0BDS5ZP1NWZL
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Email Geeks Show

1 Jakub Olexa, Founder and CEO of Mailkit and Omnivery, discusses Non-Human Interactions (NHI) in email marketing 1:01:55
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Welcome to episode 12 of emailgeeks.show, the podcast where email enthusiasts from around the world share insights on email marketing, deliverability, and strategies. Hosted by Sella Yoffe, an email deliverability consultant, this episode features Jakub Oleksa , founder and CEO of MailKit and Omnivery . Together, they delve into the fascinating world of non-human interactions (NHI) in email marketing , a phenomenon reshaping how marketers understand opens and clicks. Key Discussion Points: Introduction to Non-Human Interactions (NHI) [00:02:30] Explanation of NHI and its impact on email marketing. Differentiating between bot interactions and NHI. The Role of Apple Mail Privacy Protection (MPP) [00:10:45] How Apple MPP affects open rates. Discussion on the rise of non-humans opens due to Apple MPP. Impact of NHI on Email Marketing Metrics [00:25:00] Challenges in accurately measuring open and click rates. The effect of NHI on conversion rates and list hygiene. Strategies for Dealing with NHI [00:40:15] Importance of understanding and suppressing NHI. How marketers can adjust strategies to account for non-human interactions. The Future of Email Engagement Metrics [00:55:30] Potential industry standards for engagement metrics. The role of mailbox providers in providing reliable engagement data. Advanced Solutions for Detecting NHI [01:10:00] Introduction to Omivery's API for detecting non-human interactions. How ESPs and large senders can use advanced tools for better metrics. Quotes: - "Non-human interactions are those interactions that appear to come from the recipient but are actually performed by automated systems." [00:05:15] - "Apple MPP is definitely a non-human interaction... it loads emails in the background, making everyone seem active." [00:12:30] - "You cannot do list hygiene based on fake opens and fake clicks. You need to focus on real human interactions." [00:50:45] - "The biggest value of open rates is when you're looking at open rates over time per destination." [00:46:30] Stay tuned for more episodes of emailgeeks.show, where we continue to explore the latest trends and insights in the world of email marketing. Don't forget to subscribe and leave a review if you enjoyed this episode! subscribe to our mailing list to get updates EmailGeeks.Show Season. 1 Episode: 12 Copywrite: DATAMEDIA | Sella Yoffe Podcast Page: Email Geeks Show website Episode Page: https://emailgeeks.show/jakub-olexa-nhi-non-human-interactions/ --------------------- opening music: https://uppbeat.io/t/reakt-music/deep-stone License code: TPPQ0BDS5ZP1NWZL…
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Email Geeks Show

1 Dmitry Kudrenko. Founder @ Stripo , Email Marketing Expert eCommerce and Online B2C Marketing Automation Strategist 45:32
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Introduction: Welcome to Episode 11 of EmailGeeks.Show, the podcast where email geeks and professionals from around the globe share insights into email marketing, deliverability, and strategies. Hosted by Sella Yoffe , an email deliverability consultant, this episode features a conversation with Dmitry Kudrenko , founder and CEO of Stripo, an innovative email design platform. Key Discussion Points: - Email Design Challenges and Solutions (00:01:30): Dmitry highlights the ongoing challenges in email design, particularly for accessibility and the constraints faced by Ukrainian users due to internet restrictions. He emphasizes the importance of text-based emails over image-only emails for better deliverability and user experience. - Introduction to Stripo (00:04:00): Dmitry introduces Stripo, a SaaS platform designed to simplify email creation with beautiful designs, requiring no technical skills. Stripo offers integration with major email systems like Gmail, Outlook, and MailChimp. - Journey into Email Marketing (00:06:00): Dmitry shares his personal journey from a mathematical background to becoming an entrepreneur in the email marketing industry, highlighting the transition from programming to understanding marketing needs. - The Rise of Stripo (00:10:00): Dmitry discusses the evolution of Stripo from a module within their marketing automation system to a standalone product, focusing solely on email creation and design. - Email Editor Integration (00:18:00): Stripo's capability to integrate with over 1,000 systems is discussed, emphasizing the ease of migration and consistency for users switching platforms. - Future of Email Design (00:30:00): Dmitry talks about the shift from email templates to module-based design, enabling marketers to focus on content rather than technical aspects. - AMP for Email (00:35:00): Dmitry explains the benefits of AMP for email, providing dynamic content and real-time updates within email an enhancing user interaction. - International Email Design (00:50:00): The challenges and solutions for creating multi-language emails are explored, including integrations with translation services. - AI in Email Marketing (01:05:00): Dmitry shares insights on how AI can transform email marketing by optimizing customer journeys and enhancing personalization. Notable Quotes: - "Email marketing is not about one-time campaigns; it's about lifetime relationships." (01:10:00) - "AI must be in the core of your system working with the customer. It's why ESP became CDP." (01:13:00) - "We need to care about the customer, not about emails." (01:14:00) EmailGeeks.Show Season. 1 Episode: 11 Copywrite: DATAMEDIA | Sella Yoffe Podcast Page: Email Geeks Show website Episode Page: https://emailgeeks.show/dmitry-kudrenko/ --------------------- opening music: https://uppbeat.io/t/reakt-music/deep-stone License code: TPPQ0BDS5ZP1NWZL…
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Email Geeks Show

1 Joe Pulizzi - The Godfather of Content Marketing, entrepreneur, and bestselling author 32:49
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Introduction : Welcome back to another insightful episode of EmailGeeks.Show, the podcast that brings together email marketing experts from around the globe. I'm thrilled to host the legendary Joe Pulizzi, the "godfather of content marketing," in this episode. Joe is an entrepreneur, marketer, best-selling author, podcaster, and speaker and has influenced my journey as a content creator. Joe shares his insights into content creation and strategies for standing out in a crowded digital landscape. Key Discussion Points: 1. Breaking Through the Noise (00:00:01) Joe discusses the importance of finding a unique area of differentiation to stand out amidst the content clutter. Emphasizes the need to understand your target audience and leverage your unique skills and knowledge. 2. Joe's Journey (00:01:30) Joe shares his background in the publishing industry and the evolution of content marketing from custom media to a strategic marketing approach. 3. Content Creator vs. Content Entrepreneur (00:06:45) Differentiates between content creators and content entrepreneurs, highlighting the importance of a "content tilt" for differentiation. 4. Building an Audience (00:12:30) Joe advises focusing on one platform and being consistent in building a loyal audience over time, likening content creation to a marathon rather than a sprint. 5. Niche Focus (00:17:00) Discusses the benefits of targeting a niche audience to become a leading informational expert in that area. 6. Email First Approach (00:23:45) Joe explains the importance of not building content solely on rented platforms like social media. He emphasizes the value of controlling distribution through email. 7. Newsletters Referral Programs for (00:30:00) Insights into successful referral programs used by newsletters like Morning Brew and The Hustle, and how they drive subscriber growth. 8. Content Marketing's Role in Email (00:36:15) Joe discusses how content marketing can enhance email programs by providing value beyond sales pitches. 9. Partnerships and Joint Ventures (00:43:00) Encourages collaborations between non-competing companies to share content creation efforts and reach wider audiences. 10. Rising Above the Content Clutter (00:50:30) Offers tips for content creators to differentiate themselves and maintain a long-term commitment to their audience. Notable Quotes: "You have to figure out your sweet spot and differentiate in a way that most creators don't think about." (00:00:45) "Think of your email newsletter as a product, just like any other product you create." (00:36:45) "If you're thinking short-term, don't do content marketing. This is a marathon, not a sprint." (00:14:15) Conclusion: Joe Pulizzi provides valuable insights into the world of content marketing and email strategy. His emphasis on differentiation, audience focus, and long-term commitment provides a roadmap for aspiring content entrepreneurs. Follow Joe Pulizzi: - Subscribe to The Tilt newsletter at thetilt.com - Follow Joe on social media: @JoePulizzi - Explore Joe's books and content at joepulizzi.com EmailGeeks.Show Season. 1 Episode: 10 Copywrite: DATAMEDIA | Sella Yoffe Podcast Page: Email Geeks Show website Episode Page: https://emailgeeks.show/joe-pulizzi/ --------------------- opening music: https://uppbeat.io/t/reakt-music/deep-stone License code: TPPQ0BDS5ZP1NWZL…
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Email Geeks Show

Jay Schwedelson is a speaker, author, and digital pioneer. He is the founder of SubjectLine.com, Outcome Media, and Guru Media Hub. Register for guru event Jay Schwedelson is one of the top marketing experts in the U.S. His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries. Jay is the Founder of SubjectLine.com , the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing. Jay is also the Founder of GURU Media Hub , which hosts the GURU conference , the world’s largest email marketing event, as well as other major marketing events that attract more than 50,000 attendees annually. His podcast, “ Do This, Not That!: For Marketers,” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in the entire country. Through his agency, Outcome Media , his team executes over 40,000 marketing campaigns annually for many of the world’s most iconic and successful brands. Jay has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years and was inducted into the Hall of Fame at his alma mater, the University of Florida College of Journalism and Communications, in recognition of career excellence. EmailGeeks.Show Season. 1 Episode: 9 Copywrite: DATAMEDIA | Sella Yoffe Podcast Page: Email Geeks Show website Episode Page: https://emailgeeks.show/jay-schwedelson --------------------- opening music: https://uppbeat.io/t/reakt-music/deep-stone License code: TPPQ0BDS5ZP1NWZL…
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Email Geeks Show

1 Ryan Phelan, Managing partner @ RPEOrigin email marketing agency 34:08
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Ryan Phelan, Managing partner @ RPEOrigin email marketing agency click here for the Episode page, video clips, and show notes ---- With over two decades of online and email marketing experience, Ryan Phelan has focused on driving successful strategies for high-growth SaaS software and online companies and advancing winning digital strategies. In working for companies like Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet, and infoUSA, Ryan’s experience and history in the industry is unequaled. He works closely with RPE Origin’s client partners to identify their needs and develop a customized approach to achieve their goals with email marketing and related services. Ryan was awarded our industry’s top honor of the 2023 Thought Leader of the Year award from the ANA-EEC in recognition of his lifetime achievement and leadership in the email marketing space and is recognized as one of the top global thought leaders in email marketing. EmailGeeks.Show Season. 1 Episode: 8 Copywrite: DATAMEDIA | Sella Yoffe Podcast Page: Email Geeks Show website Episode Page: https://emailgeeks.show/ryan-phelan --------------------- opening music: https://uppbeat.io/t/reakt-music/deep-stone License code: TPPQ0BDS5ZP1NWZL…
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Email Geeks Show

1 Lauren Meyer, CMO @ SocketLabs, and the creator of the newsletter Send-It-Right 47:19
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Lauren Meyer, CMO @ SocketLabs, and the creator of the newsletter Send-It-Right click here for the Episode page, video clips, and show notes Stay updated with Lauren's wonderful newsletter by signing up on her website: Lauren's website EmailGeeks.Show Season. 1 Episode: 7 Copywrite: DATAMEDIA | Sella Yoffe Podcast Page: Email Geeks Show website Episode Page: https://emailgeeks.show/lauren-meyer/ --------------------- opening music: https://uppbeat.io/t/reakt-music/deep-stone License code: TPPQ0BDS5ZP1NWZL…
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Email Geeks Show

1 Chris Marriot, Founder @ Email Connect | navigating the ESPs and CDPs vendor selection process 47:33
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Timestamped Chapters: [00:00] Introduction: Importance of choosing the right email service provider [01:03] Introducing Chris Marriott, founder of Email Connect [02:35] Speaker 2's experience in the advertising industry [03:55] Working with email agencies and Digital Impact [05:46] Speaker 2's involvement with the Relevancy Group [07:27] Challenges in choosing the right marketing technology platform [08:50] Lack of a go-to list of ESPs and evaluating vendors through RFPs [10:04] The rise of "cheap and cheerful" email platforms [11:24] Importance of choosing the right platform based on features [12:14] Considerations for migration and integration capabilities [13:32] Defining the modern ESP and the convergence with CDPs [15:28] Brands looking for alternatives to aging platforms [16:53] The importance of trusted advisors in vendor selection --- https://uppbeat.io/t/reakt-music/deep-stone License code: TPPQ0BDS5ZP1NWZL…
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Email Geeks Show

1 Matthew Vernhout, Principal Email Advisor, Email Industries | Communications Chair @ BIMIGroup.org 43:43
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Matthew Vernhout (@emailkarma) is the Principal Email Advisor with Email Industries , where he offers guidance, advice and consulting to clients. With a deep commitment to combating email-related challenges, Matthew holds the role of Secretary at the Coalition Against Unsolicited Commercial Email (CAUCE.org). In addition to his leadership roles, Matthew holds influential positions as the Communications Chair at the AuthIndicators Working Group ( BIMIGroup .org) and the Training Vice Chair of the Messaging, Malware, Mobile Anti-Abuse Working Group ( M3AAWG ). He also serves as Chairperson Emeritus at the ANA's Email Experience Council and as a Board member for the Video Games Ethics Trust and Safety group (VGETS), showcasing his broad industry involvement. Matthew is the visionary founder of the Canadian Email Summit (emailsummit.ca), co-founder of Privacy Summit North (privacysummitnorth.ca) and the EmailDojo (emaildojo.io). Recognized as the 2019 EEC Thought Leader of the Year, he holds the distinction of being a Certified International Privacy Professional (Canada) (CIPP/C), underscoring his expertise in privacy matters. As a sought-after speaker, Matthew frequently addresses audiences at global email marketing and technology conferences, sharing his invaluable insights on industry trends and developments. His celebrated blog, EmailKarma.net, serves as a platform for thought leadership and expert commentary. Social Media: https://ekma.co/m/EmailKarma Chapters 00:00 Introduction and Importance of Domain Reputation 06:41 Matthew's Background and Journey into Email 12:13 Deliverability Confusion and Email Sender Knowledge 18:14 Roles of Email Platforms and Technology Providers 23:11 Yahoo and Google's Authentication Enforcement Announcement 27:41 BIMI and the Benefits of Brand Indicators 30:51 Unsubscription Tools and Header Changes Implementation 33:34 Subscription Centers and AI Consultants in Deliverability 35:44 The Potential of AI in Email Delivery 37:48 Speaker 2's Experience and Knowledge in Email Marketing 40:13 Understanding Data and Privacy in Deliverability 41:45 Speaker 2's Online Handles and Upcoming Events music: https://uppbeat.io/t/reakt-music/deep-stone License code: TPPQ0BDS5ZP1NWZL…
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Email Geeks Show

1 Jakub Olexa, Founder & CEO at Mailkit & Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair 1:01:57
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Podcast page : watch videos from the podcast, transcript, and summary.
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Email Geeks Show

1 Jeanne Jennings, General Manager of Only Influencers, the original community of email industry professionals 38:16
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Full Episode Page, Video, summary, transcript, and more show notes Main Topics Future Outlook for Email Marketing Addresses concerns about the future relevance of email amidst technological advancements. Explores factors such as privacy regulations, disillusionment with social media platforms, and ownership of subscriber relationships favoring email marketing’s longevity. Draws parallels between historical predictions about email’s decline and its continued resilience over time. Role of Email Innovation World in advancing email marketing strategies The conference focuses on providing advanced insights for successful email programs rather than covering basic concepts. It offers opportunities for experienced professionals to learn how to elevate their programs to the next level. The event aims to set itself apart by focusing on innovation within the field. Only Influencers email community and its role in the email marketing industry Only Influencers is a community for email industry professionals to network, discuss email-related topics, and share knowledge. The community provides resources such as newsletters, blogs, webinars, and special reports to benefit both members and non-members. It aims to promote collaboration and support within the industry. Importance of understanding email marketing metrics The OI Metrics project was launched as a resource for understanding email marketing metrics. A recent quiz revealed a need for better comprehension of these metrics among industry professionals. Understanding these numbers can significantly improve one’s ability to manage an email program effectively. Revenue per Email Metric Revenue per email (RPE) is favored over open rate or click-through rate as it directly impacts business bottom lines. RPE serves as a clear KPI for determining which emails drive more revenue per sent mail. Open and click-through rates are diagnostic metrics useful for improving RPE but should not be used as primary KPIs. Understanding Email Metrics and Calculation Emphasizes the significance of accurately calculating metrics like open rates and click-through rates. Highlights common misconceptions about unique opens, total opens, and their implications on interpreting metrics. Discusses how Apple MPP impacts traditional email metrics like open rates and CTOR. Importance of Click Reach and Unique Clickers Click Reach measures unique clickers across multiple email sends, providing insights for multi-effort series. Identifying the growth in new clickers helps in evaluating the effectiveness of email campaigns. Lack of new clickers may indicate the need to modify or eliminate certain email efforts. Email List Growth New names on the email list perform better than long-term subscribers, leading to higher open rates, click rates, and conversions. Moving the email sign-up from the footer to above the fold resulted in a 46% increase in email list growth. Placing the call-to-action above the fold is crucial for growing an email list. A/B Split Testing It’s important to AB split test even if you’re sure that a change will improve performance, as it ensures audience agreement. AB testing is done differently in each email platform. The functionality for AB split testing built into ESP software is often ineffective and can lead in the wrong direction. Open Reach and Click Reach Metrics Analyzing open reach and click reach metrics collectively provides insights into multi-effort series performance rather than individual emails alone.…
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Email Geeks Show

1 Dela Quist, Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board Advisor 1:32:39
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Dela Quist, Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board Advisor While everyone else is zigging, Dela is zagging in his own unique way. With his famous hashtag: #DBS, Dela will make you wonder, is it stupid or is it smart? Dela will share an incredible case study on audience management in the podcast. We also discuss the famous debate: One question is whether (or not) to delete unengaged subscribers (most will say yes). The surprising role of headlines, reach, and frequency will also be discussed, and many other topics. Don't miss this episode! Follow Dela on LinkedIn See videos and more information on the episode page…
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Email Geeks Show

1 Chad S. White Head of Research, Oracle Digital Experience Agency, and the author of the best-selling book: "Email Marketing Rules" 1:19:50
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Chad S. White is the head of Research at Oracle Digital Experience Agency. Author of the 4th edition of the best-selling book: “Email Marketing Rules.” Chad S. White is the author of four editions of “Email Marketing Rules” and nearly 4,000 posts and articles about email and digital marketing. Over the past 17 years, he has served as the lead email marketing researcher at four of the world’s largest email service providers—Oracle, Salesforce, ExactTarget, and Responsys—as well as at Litmus and the Direct Marketing Association. Chad is currently the Head of Research at Oracle Digital Experience Agency, a global full-service marketing and communications agency within Oracle. A former journalist at Condé Nast and Dow Jones & Co., he has been featured in over 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Recognized as the No. 1 email marketing expert on Twitter, Chad is the ANA’s 2018 Email Marketer Thought Leader of the Year. Connect with Chad or follow his work via his blog emailmarketingruls.com podcast page…
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Email Geeks Show

A snippet of what is coming: Chad S. White, Head of Research, Oracle Marketing Consulting. The author of 4th edition of the book: “Email Marketing Rules.” Jeanne Jennings , CEO, Only Influencers Founder and Chief Strategist for Email Optimization Shop. Dela Quist , Co-founder & advisor, Alchemy Worx. Al Iverson, email deliverability expert blogger @ spamresource.com Jay Schwedelson, founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Jakub Olexa , Founder & CEO at Mailkit & Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair Chris Marriott President & Founder, Email Connect LLC We help top brands connect with the right ESPs and CDPs. Ryan Phelan Managing Partner RPE Origin A Person-Focused Modern Email Agency. Adrian Williams email deliverability expert, Founder, and CEO, Email Angles. Dr. Matthew Dunn Founder/CEO, Campaign Genius | Real-Time Email Content. Guy Hanson, VP Customer Engagement, Validity . Validity is the most trusted name in customer data quality and email deliverability. Dmitry Kudrenko Founder @ Stripo Email Marketing Expert eCommerce and Online B2C Marketing Automation Strategist.…
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