Jeremy Enns에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeremy Enns 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…
Jeremy Enns에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeremy Enns 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Building a business is hard. Building a BETTER business, one where you're not worried about where your next client is coming from, where you have an engaged audience of raving fans, where you're operating from the driver's seat as the visionary & CEO of the company instead of putting out endless fires? That's harder. But with the right support, it's possible. Build A Better Wellness Biz is a podcast giving you that support and helping you accelerate the growth of your online wellness business. On the show, host, Jeremy Enns talks with a range of successful wellness business owners and subject matter experts to get to the bottom of what's working now for wellness businesses, so you can apply the strategies yourself. Listen in each week, to tap into our community of generous, authentic, heart-centered biz owners and unlock the potential of your online wellness business. For more information check out the website at https://betterwellness.biz
Jeremy Enns에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeremy Enns 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Building a business is hard. Building a BETTER business, one where you're not worried about where your next client is coming from, where you have an engaged audience of raving fans, where you're operating from the driver's seat as the visionary & CEO of the company instead of putting out endless fires? That's harder. But with the right support, it's possible. Build A Better Wellness Biz is a podcast giving you that support and helping you accelerate the growth of your online wellness business. On the show, host, Jeremy Enns talks with a range of successful wellness business owners and subject matter experts to get to the bottom of what's working now for wellness businesses, so you can apply the strategies yourself. Listen in each week, to tap into our community of generous, authentic, heart-centered biz owners and unlock the potential of your online wellness business. For more information check out the website at https://betterwellness.biz
We all reach points in our lives where we realize that what we've been doing is no longer serving us. Maybe it was never serving us and we were only convincing ourselves that it was. So what do we do when we encounter these inevitable realizations? Links & Resources Subscribe to the Listen Up Newsletter Check out my daily blog Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
Freedom is one of the primary reasons many of us choose to go into business for ourselves, but it doesn’t happen on its own. The reality is that living life and building a business of freedom requires an intentional approach. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode How to define what freedom looks like for you and how to go after it (5:48) Exercises to help you narrow in on your perfect day and the one thing you want to focus on (12:15) Tips for avoiding the ‘when then’ trap and setting realistic daily milestones (22:40) The importance of identifying your high value and low-value tasks and what is going to move you towards your goals (29:17) How Natalie took a three-month sabbatical from her business and how it impacted her life and business (35:10) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. Building Your Business To Fit Your Lifestyle Natalie Sisson was working in the corporate world when she realized that a traditional 9-5 wasn't what she wanted to do with her life. She now runs her own business which helps women get paid to be themselves by tapping into their skills, expertise, and knowledge to build thriving online businesses that fit into your unique lifestyle and version of freedom. What Does Freedom Mean To You? Have you ever stopped to ask yourself what would constitute your ‘perfect day’? Natalie believes in working backward to intentionally build your version of freedom into your days, weeks, months, and years so that you can live your version of freedom. While your idea of freedom will change depending on which stage of your life and business you are in, getting clear on what freedom means to you, and how you can take small incremental steps to achieve that freedom, is crucial. Do you desire to travel full time? A 20-hour workweek? How about a sabbatical once a year? Whatever your version of freedom is, it is essential for you to identify it, choose it, and honor your decision for your own wellbeing and the longevity of your business. Turning Your Goals Into Reality One Day at a Time Once you have decided what freedom looks like to you, you need to adopt a methodology to turn your dreams into reality one day at a time. By breaking your version of freedom down to manageable and feasible pieces, you can take your ‘big ass goal’ and work towards it every day, week, month, and year. Natalie believes that success should not just be measured in your profit. By aligning your business to your personal goals you can move towards them in a way that stands true to you and will eventually serve everyone in the long run. Freedom is truly all about the power of choice and making the decisions that serve you and others, and the more organized and disciplined you can be, the more freedom you will have. What does freedom look and feel like to you? How could you implement small steps daily to achieve your ‘perfect day’? Share your thoughts on freedom with me in a voice memo here . Links & Resources Life Pilot Program Natalie Sisson Website Untapped Podcast Follow Natalie on Instagram | Facebook | Twitter | YouTube | Pinterest | LinkedIn The ONE Thing by Gary Keller and Jay Papasan Deep Work by Cal Newport Seanwes Website Related Episodes BBWB 024: How To Embrace the Seasons of Your Life & Business with Juju Hook BBWB 018: How Business Growth Is Tied To Personal Growth with Stephanie Bellinger Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
Figuring out how to brand yourself, especially when starting out as a solopreneur, can be a daunting task. Instead of getting caught up in the trend-of-the-day, however, have you ever considered that maybe, the thing that matters most is tapping more deeply into who you are? We often find ourselves on the inside of our own bottle, unable to read the label on the outside. By approaching your branding with a flexible perspective that feels authentic to you, you can radiate the confidence necessary to grow your business and your brand. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode Why the comparison game can have a negative effect on not only your mindset but your brand and business too (4:04) Tools to identify and gain clarity on the golden thread that runs through your brand on your own (11:39) How embracing who you really are can enable you to overcome your limiting beliefs (18:58) Which elements of your brand you should spend time on to elevate your business (24:55) How Sarah has grown her business with essentially no outward marketing (34:25) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. The Importance of Your Personal Story Sarah Ashman is a self-proclaimed unconventional brand designer who focuses on the internal process of branding to help her clients find success. Sarah has worked with hundreds of entrepreneurs over the years and has grown her own business with essentially no outward marketing. This is thanks to her crystal clear vision and the confidence that comes from knowing what makes you unique and standing strong in the way you show up in both your business and your life. Confidence Is Key As an entrepreneur, it can be easy to get caught up in the mentality that if you don’t have the confidence to pitch something, it will never work. In reality, you gain that confidence by feeling secure in what your superpowers are. Sarah knows that the strongest branding messages come from acknowledging who you are and what you want to be doing with your business. Once you get clear on that, your confidence will radiate and you will begin to attract people because your brand is authentic to you. Try focusing on where you want your brand to be in five years. By creating a brand that you can grow into, instead of just basing it on the current trends, you will have a better chance of creating a more sustainable branding approach that actually represents who you are more confidently. New Isn’t Always Better We are constantly being taught that we need to learn the next tactics and strategies and shift with the market. Sarah has come to understand and believe that it is really more important to develop a relationship with yourself as a marker of what feels right for you versus what someone else says is right for you. Having a strong sense of self is crucial to growing your businesses and your brand in a way that is sustainable and is clear on what you want your company to become. By using yourself as your own board of directors, you can assess what is the right thing to help you grow your business in a way that feels in alignment with you and your brand. What aspect of branding is most intimidating to you? How are you going to take Sarah’s tips to tap into your identity and create a brand that feels in alignment with who you are? Share your thoughts with me in a voice message here. Links & Resources Audience Growth Through Podcast Guesting Mini-Course Join the Listen Up Newsletter Public Persona Studio Follow Sarah on Instagram | Facebook | Pinterest Related Episodes BBWB 024: How To Embrace the Seasons of Your Life and Business with Juju Hook BBWB 025: How To Create Offers That Are In Line With Your Identity with Laura Schoenfeld BBWB 013: How to Gain Clarity on Your Messaging and Get Unstuck with Shauna VanBogart Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
Workplaces are going through a wellness revolution. And while organizations rely on partner practitioners to help facilitate their employee wellness programs, individual practitioners are often unaware that these opportunities exist. It takes the right know-how to learn how to pitch these workplaces with your wellness offerings, but by doing it right, you can tap into a whole new captive audience. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode Learn which types of practitioners and wellness services businesses are looking to bring into their company (5:28) How to structure and price your wellness offerings to speak the language of business (13:14) Tips for finding and measuring your best results in both the short term and the long term (20:43) Who you should be looking for when making your pitch to a company (23:10) What you can do as a practitioner to increase the value of your offerings to a business (31:02) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. Supporting a Community While Growing Your Business Ash Dey is passionate about building communities and a sense of belonging in the workplace. Founder of the wellness company OpenMind , Ash works to bring wellness practitioners, communities and companies together to deliver inclusive wellbeing programs for employees. He connects workplaces with care programs to help practitioners capitalize on partnerships, bring workplace wellness accessibility to major companies, and foster a greater sense of community and togetherness throughout employers in the UK. Wellbeing Is Now on the Agenda The Covid-19 pandemic has workplaces around the world focusing on how they can actually do something to help their employee's wellbeing. Whether that is through workshops, speaking engagements, or one on one training, workplaces are finally realizing the long term financial and emotional benefits of taking care of their employees. When pitching your services to a business, it is important to focus on the value you are adding, rather than your price point. By pitching from a place of ‘this is a cost-saving to your business’ rather than ‘this is going to cost you money’, you can demonstrate your immediate return on investment and your ability to build up a wellness program based on what their employees need. Building Better Through People, Purpose, and Planet When pitching yourself to a company or corporation, it is important to focus on the challenges they are having right now and how you can position your services to build connectivity among their companies peers. A great way to narrow down on this is by asking the employees for feedback, an opportunity many practitioners miss. Ash is all about having a positive impact on the workplaces he is supporting, the wellness practitioners he is connecting, and the planet as a whole. By removing accessibility barriers, connecting with a company directly through your pre-existing community, and introducing wellness programs into workplaces, you too can support your business more collaboratively and have a positive impact on your lead generation. Have you ever considered sharing your offerings with a small, medium, or large company? How does your wellness business work to have a positive impact on the people, purpose, and planet you serve? Share your thoughts with me in a voice message here. Links & Resources Audience Growth Through Podcast Guesting Mini-Course OpenMind Wellbeing Follow OpenMind on Instagram | Facebook | LinkedIn | Twitter Follow Ash on LinkedIn | Twitter Mind - the mental health charity Deloitte Mental Health and Employers Jan 2020 Report Business in the Community Related Episodes BBWB 018: How Business Growth is Tied To Personal Growth with Stephanie Bellinger BBWB 022: How To Create a More Diverse, Equitable & Inclusive Wellness Biz Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
Have you ever considered that the happiness you seek could be a side effect instead of your end goal itself? What if, instead of asking yourself which passion you want to follow, you focused on what struggle you are willing to endure? Akshay Nanavati knows a thing or two about fear and suffering and is here today to help you fall in love with your own unique worthy struggle. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode Learn what the ‘Worthy Struggle’ is and how it can play into your reason to be happy (3:25) Why you need to embrace the idea of falling in love with suffering to find progress (17:57) How to turn your demons into something purposeful through the paradox of singular duality (25:20) Tips for responding to fear, stress, and anxiety when building a business (43:19) Daily practices to help you conquer your demons and confront your fears (52:05) How to recognize fear in your wellness clients and help them address it as part of the healing process (1:01:28) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. Discovering Your Opportunity for Growth After serving in the Marine Corps and overcoming depression, substance addiction, and suicidal thoughts, Akshay literally wrote the book on developing a positive relationship with fear and suffering. Akshay’s mission is to help others find, live and love their worthy struggle so that they can experience a life of greater bliss and meaning. Now a lover of all things he used to be scared of, Akshay continually pushes himself physically and mentally to find the growth on the other side of the struggle. Falling In Love With The Struggle Akshay believes that life is meant to be lived, and experiencing struggle, fear, and stress are all part of the grand adventure. Instead of running from your fears, Akshay wants you to fall in love with the experience of suffering to continue to grow as a person and continually experience new awakenings. If you don’t have a worthy struggle in life, you are not going to grow. Every time you fall there is an opportunity for new growth if you choose to see it. If you want to determine your worthy struggle, Akshay suggests working backward from the future and getting clear on who you want to be. While knowledge comes from others, wisdom comes from within yourself, and it is only by embracing the fear and the struggle that you can benefit from the growth on the other side. Engaging With Your Fear Having confidence is not the fuel you need to try the thing that is causing your fear, stress, or anxiety. Confidence is the result of striving for clarity, commitment, conviction, courage, and developing your capabilities. The key to inner peace is the pursuit of a worthy inner war. When you are able to embrace, confront and understand your fear, you can use it as a catalyst to turn your demons into something purposeful. Being able to engage with your fear takes practice, but it is only by motivating yourself to get to the other side of fear that you can find true nirvana. The union of opposing dualities is where true spiritual awakening lies, and understanding this fear can help you push past your own anxieties, and your clients, to help them use fear as a crucial part of the healing process. Instead of beating yourself up over your fears, Akshay challenges you to engage with it, understand it, and move forward with it. By challenging yourself, stepping out of your current paradigm of the world, and embracing the coexistence of light and dark in all aspects of your life, you build ease, joy, and contentment into your life in a way that you never thought possible. How are you working to fall in love with the experience of suffering and use that growth as the catalyst to shift your mindset and find happiness in the struggle? Share which of Akshay’s perspectives or mottos you connected with the most with me in a voice message here. Links & Resources Join the Listen Up Newsletter Here Fearvana Website Fearvana: The Revolutionary Science of How to Turn Fear into Health, Wellness and Happiness by Akshay Nanavati Follow Akshay on Instagram | Facebook | Twitter | YouTube Related Episodes BBWB 024: How To Embrace the Seasons of Your Life & Business with Juju Hook Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
Take it as a fact, there are people out there who need your version of help, your wisdom, and your experience. Instead of operating out of fear of failure or rejection, stepping into who you are and what you believe in will help get your message in front of the right people and create offers that are fully aligned with your vision. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode How to find a balance between what is generally applicable to your clients to specializing in specific actions on a per-client basis (12:20) The important role of expressing your identity and core values through your business to attract the right audience (17:44) How a horribly failed launch helped Laura helped shape her business today (32:25) Common mistakes made when creating a launch and how to avoid those pitfalls (49:15) Why you need to feel in love with your business to get other people excited about it too (55:20) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. Aligning Your Business With Your Beliefs with Laura Schoenfeld Laura Schoenfeld is passionate about helping women create businesses that not only help other people get healthy but also assisting them in creating the type of lifestyle that works better for women’s physiology. Laura knows that stepping into what you believe in, even if there is pushback, is the only true way to communicate to your niche and find your secret sauce to scaling your business and making more money. Your Identity Is Your Brand Often wellness business owners get hung up on creating a tool that can help everyone. But in reality, when you are trying to sell to everyone, you end up selling to no one. Who you are helping and what problem you are solving are two very different things. Defining a specific problem that you are helping solve is one of the best ways to get in front of your target audience. By focusing on a solution that you are offering, instead of a methodology, you can get your offer in front of the right people who are going to resonate with you. Once you have the problem you are solving locked down, you can start injecting your identity, beliefs, and core values into your offering. While you may get some pushback for standing up for what you believe in, Laura believes that if you aren’t true to yourself, you are only hurting your clients and the level of growth your identity could be having on your success. Don’t Be Afraid of Failure There are very few successful business owners who have never had a failed launch. Being honest about when you fail, and diagnosing what went wrong in terms of your messaging, can ensure that you have a successful launch the next time around. Don’t let a failed launch define you as a business owner. Instead, figure out why it didn’t work and be patient with yourself about healing after a perceived failure. If you have had a less than successful launch, remember that you survived it, and now you can move forward with your business knowing that you can handle whatever comes your way. How are you working to create offers that not only make you money but truly align with your identity as well? Share your answer with me in a voice message here. Links & Resources Laura Schoenfeld RD Website Laura Schoenfeld Business Coaching Website Nutrition Business Accelerator The Fed and Fearless Podcast Follow Laura on Instagram | Facebook | Twitter Related Episodes BBWB 015: Why Social Justice Matters for Wellness Business with Victoria Albina BBWB 016: How To Create & Market a Successful Online Course with Ryan Koral Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
Our lives are made up of different seasons that we all transition through in our own unique ways. While these transitions can be scary, they are often areas of opportunity if you can get to the other side. If you have a burning desire to do ‘the big thing’, but are afraid that you either can’t do it or have missed your chance, Juju Hook is here to tell you why that is not the case. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode Common phrases that most people shift through in their lives and their businesses (7:10) The first step you need to take to reframe your season of life (11:16) How your perception of time plays into the timelines we set to achieve our goals (23:23) Why you should embrace experimenting when it comes to your life and your business (31:05) What to do when you want to change paths but are worried about giving up what you have been working towards (37:38) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. Facing Your Feelings With Juju Hook When Juju was approaching the age of 50 she started to avoid the feelings that were bubbling up inside her. After an incident forced her to take a look at her perspective, she realized that her feelings were not a problem, but were a sign that a new season was coming. Instead of looking at this transition as a loss, Juju embraced her new mindset and has used her expertise as a brand strategist to help other mid-life women business owners build a presence both online and in real life. Defining Your Essence Juju encourages her clients to define their essence in the same way you would describe a bottle of wine. By getting clear on the things that you have mastered, you can find a way to take your existing skills and learn what you can do with them in a new and exciting way. We are not called to do things that we cannot handle. What you are called to do comes from your unique essence and you can absolutely handle it. Rather than perceiving a transition as a loss, focus on the opportunity that can come from change, and have faith in yourself that you can conquer it. It All Comes Down To Your Perfect Day Take a moment and envision what a perfect day would look like to you. Who are you with, where are you, what are you eating for breakfast? Getting specific about what you want will help you course-correct into finding what will make you happy right now. Life is not a series of pass and fail tests. It is okay to change your mind, to jump from one thing to another is not a failure. Instead of getting wrapped up in the false stories that we tell ourselves, Juju wants you to embrace transition as a truly beautiful time in your life. What does your perfect day look like? How can you use your essence, skills, and mastery to achieve that? Let me know your thoughts in a voice message here. Links & Resources Juju Hook Website Hot Flashes, Carpools & Dirty Martinis by Juju Hook Follow Juju on Facebook | Instagram | LinkedIn Related Episodes BBWB 018: How Business Growth Is Tied To Personal Growth with Stephanie Bellinger Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
Of course, one of the primary goals of starting a business is to make money. But making a solid income as an online wellness professional doesn't happen overnight. It takes a solid game plan, clarity on your why, and regularly making the right offers to do more than just scraping by with your online wellness business. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode The importance of having a distinct ‘why’ when stepping up your mindset and earning potential (7:51) The most effective income-generating activities that you might be missing (12:24) How to get over the stumbling block of baseline pricing yourself and your services and how to grow over time (25:05) Why getting clear on your target market can increase both your perceived and actual value (31:44) Tips for expanding your current offerings into multiple revenue streams and how quickly you should start (41:01) The role of podcasting in your marketing systems (49:33) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. All Things Money with Michelle Leotta Michelle Leotta has a story similar to many health coaches. Sick and tired of being told by doctors that ‘everything was fine’ when she knew it wasn't, she got curious, took her health into her own hands, and finally saw the results she had been looking for. Michelle’s health coaching business took off immediately, which quickly attracted the attention of other health coaches who were struggling with the business side of things. As a result, Michelle has been mentoring health coaches for as long as she has been coaching herself, and she has first-hand experience when it comes to all things money and making a real profit with your wellness business. Unlocking Unlimited Earning Potential Even if it might not feel like it for you right now, as wellness entrepreneurs, we have unlimited earning potential. The key to unlocking that potential is figuring out your distinct ‘why’ and creating the right offers that are in line with it. Understanding your ‘why’ helps you to hone in on your target audience, and create more highly-targeted offers, which increases your confidence when selling. Michelle shares how from this starting point, increasing your profitability often isn’t about adding ever-more products and services, but by simplifying and doubling down on your existing “money-making activities”. Michelle suggests focusing on how you are earning money week by week and setting time-based goals around your income-generating activities to help track and narrow down where your profit is actually coming from. The more offers you make, and the more time you spend on your “money-making activities” the more profit you’re going to create. It’s a simple formula that can have a massive impact on your ability to develop consistent, predictable revenue. Beat Your Own High Score, Not Somebody Else’s When it comes to money and pricing, it’s so common for wellness entrepreneurs to get caught up in the comparison game. Instead of looking at what other people are doing, however, and pricing your services according to that, try and focus on what your service is truly worth to the people you are solving problems for. By pricing your products and services according to what it’s worth to your audience to solve, you can position your offer in a way that increases both your perceived value and your actual value. Instead of comparing yourself to someone else who appears successful, try and beat your own high score, not theirs. If you truly solve a problem in your clients' lives, they will be happy to pay you for the results you help them achieve. Where are you currently leaving money on the table? Leave me a voice message with your answer here. Links & Resources Health Coach Power Community Health Coach Power Free Training Health Coach Power Website She’s Got Power Website She’s Got Power Podcast Follow Michelle on Facebook | Pinterest | Instagram | Twitter Related Episodes BBWB 008: How Jen Used Podcasting to 10x Her Practices Revenue in 6 Months Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
Inclusion, diversity, and equity have been on everyone's mind this past year. However, it can be challenging to have these often uncomfortable conversations around these topics when you just don't know where to start. Erica Courdae shares how approaching these topics through the lens of being an imperfect ally leads to better businesses, better communities, and ultimately, a better world. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode How to approach the conversation of inclusivity when you don’t know how to tackle it (7:15) Why you need to get clear on your values and what matters to you and your business (12:06) The importance of an inclusivity statement and how to start constructing it for your business (22:40) How to expand and develop the diversity in your personal and business network (32:44) What it means to be an imperfect ally (38:52) The role of poetry in shaping your perspective and navigating the power of words (44:33) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. About Erica Courdae Erica Courdae is a coach and business owner who is passionate about fixing disparities and the lack of equity in today's world. She has created a non-judgemental space to have these conversations and allow what makes people different to be part of the decision-making process. Questioning the Stories We Have Been Taught When tackling inclusivity, diversity, and equity, it can help to start from a place of assuming that you don't know the full story, and maybe even that you are wrong entirely. While you may be well-meaning, it's easy to make mistakes on the path to doing better. Erica believes that discomfort is often a clue that something is wrong. Instead of distracting yourself from that feeling, allow yourself the time to notice, become aware, and unravel the things that might not feel right to you. By leaving space to consider something that may look different than what you thought, you can work to change the systemic issues and stories we have been told and allow others to write their own truths for themselves. Audit Everything To Better Align With Your Values It is essential to understand that not everybody wants to be included in the conversation of inclusivity. In order to create a two-way dialogue with those who want to engage, you need to analyze who you are speaking to and who wants to be heard. When you can pay attention to the content you are taking in and surround yourself with people that align with the values you want to show up in your business, you can expand your network to have the conversations that matter. Erica wants you to remember that the whole premise of these conversations is to take action. By focusing on the words you are using, who you are listening to, and how you are showing up as an imperfect ally, you can keep moving forward and open yourself up to all of the pieces that make a person, and a business, whole. How are you working to make your personal life and business more inclusive, diverse, and equitable? Share your thoughts with me in a voice message here. Links & Resources Join the Listen Up Newsletter Audience Growth Through Podcast Guesting Mini-Course Erica Courdae Website Pause On The Play Podcast Follow Erica on Instagram LeVar Burton Reads Podcast Related Episodes BBWB 006: How To Land Big Media Features as a Wellness Business Owner with Cher Hale BBWB 015: Why Social Justice Matters for Wellness Businesses w/ Victoria Albina of Feminist Wellness Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
If you haven't already listened to the previous episode, featuring the first 7 lessons from 2020, go listen to that episode first! For so many of us, 2020 has been a year of unexpected challenges and opportunities, sorrows and delights, and a whole lot to process going forward. I always enjoy the process of journaling and reflecting at the end of each year, but this year, it feels non-negotiable. As though the lessons and experiences of this year need to be written out of my system in order to be fully processed and embodied. And so with that in mind, here are some of the lessons that most stood out to me from a year full of growth, experimentation, small steps backward and large leaps forward. Links & Resources Join the Listen Up Newsletter Audience Growth Through Podcast Guesting Mini-Course Check out my blog post with the full list of lessons and resources Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
For so many of us, 2020 has been a year of unexpected challenges and opportunities, sorrows and delights, and a whole lot to process going forward. I always enjoy the process of journaling and reflecting at the end of each year, but this year, it feels non-negotiable. As though the lessons and experiences of this year need to be written out of my system in order to be fully processed and embodied. And so with that in mind, here are some of the lessons that most stood out to me from a year full of growth, experimentation, small steps backward and large leaps forward. Links & Resources Join the Listen Up Newsletter Audience Growth Through Podcast Guesting Mini-Course Check out my blog post with the full list of lessons and resources Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
Effective marketing funnels are key to running a successful business. And while many business owners find the idea of funnels overwhelming and confusing, they don’t have to be. Krista Chapman of Path & Compass joins me to break down how to construct an effective funnel for your business, including how much time you should allocate on the different stages of your funnel depending on your business model, to choosing the right marketing strategy for you and your business in the first place. We also dig into how to ask for the sale when your prospects reach the end of your funnel and how to continue nurturing them once they’ve bought from you. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode How to know if you are having a mindset or clarity issue rather than a marketing issue (5:05) The best way to make sales on social media without feeling sleazy about it (14:07) Why you should stop running your business based on other people’s ideas of success and happiness and create your own definition instead (27:15) How to allocate your time to the different stages of your marketing funnel depending on your business model (35:05) The importance of consistency when it comes to your business and how to avoid common mistakes (41:36) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. About Krista Chapman Krista Chapman, founder of the marketing agency Path & Compass is a business coach and consultant who specializes in marketing and sales. Krista’s superpower is helping other business owners find clarity and strategy when it comes to their marketing funnels. Your Mindset Matters While we as business owners often think we have a marketing strategy problem, in Krista’s experience, it’s actually a mindset problem that is holding us back. She shares that if we don’t address our underlying mindset issues, no marketing strategy in the world is going to be effective for us. While it’s important to address your mindset issues early, Krista reminds us that working on your mindset will be a life-long task and that the best approach is to continually work on both your business and mindset at the same time. Identifying and creating practices that can help you reset your mindset when you’re struggling with procrastination, imposter syndrome, creative block, or any of the other mindset issues that come up on a daily basis can help keep you on track and moving in the right direction toward the business you want to be building. Consistency and Intentionality Will Get You Where You Want To Go You’ve likely experienced in your own business how easy it is to fall into a pattern of reactionary decisions, often based on what others are doing. Krista reminds us that by setting up our businesses and our lives on our own terms, we can take more joy in the work we do, have more fun doing it, and as a result, be more consistent with it. One of the biggest issues with marketing funnels that don’t work is that they’re based on someone else’s business, strengths, and ideas about marketing. When this is the case, is it really any wonder when they don’t work for us and our business? Krista breaks down how to construct a marketing funnel based on your business, your interests, and the marketing channels that feel good to you . It’s easy to be consistent with your marketing when it’s based on the things you’re actually good at and is working toward the goals that actually matter for your business. And as we talk about all the time, it’s the ability to be consistent that pays off over time. Which section of your marketing funnel do you feel is the strongest or weakest? Why? Share your thoughts with me in a voice message here. Links & Resources Join the Listen Up Newsletter Audience Growth Through Podcast Guesting Mini-Course Free Introduction Coaching Session Path and Compass Website Follow Krista on Instagram How to Feel Better When You Don’t Know What’s Wrong by David Cain Jeremy’s List of Things That Help Related Episodes BBWB 013: How To Gain Clarity On Your Messaging & Get Unstuck with Shauna VanBogart Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
I first became aware of the idea of “being as if” while researching Stephanie Bellinger, today’s guest. But once I was aware of the concept, it didn’t take long to realize that I had already been using the practice (unknowingly) and it had played a huge role in my ability to grow my business. Stephanie shares how imagining who you want to become in the future, and then taking practical, down to Earth steps to get there, can help you get clear on your message, your purpose, and grow yourself and your business in a way that feels aligned to you. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode How to manifest the success you desire in the outer world by working on your inner world (4:40) Signs that you should be working on your mindset and start operating at a higher level (10:25) Tips for those scared to take the leap towards stepping into a new identity to take you to the next level (15:46) The power of consistency when leveling up to become the version of yourself you want to be (25:30) Understanding your own message better by showing up and sharing it with others (30:10) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. Balancing the Intuitive ‘Being’ With the Tactical ‘Doing’ with Stephanie Bellinger Stephanie Bellinger left her day job as a personal trainer at a gym to start her own training business, which took off rapidly, quickly hitting 5-figure months. It was all the more frustrating and confusing when only a year and a half into being self-employed, it began to fall apart. After losing clients and being forced to pick up bartending jobs to pay rent, she was forced to look at the root cause of what had led both to her rapid rise, and her equally rapid decline. The answer she landed on? Her mindset. Since then, Stephanie has rebounded and built up a new business, working as a mindset and transformation coach, helping women entrepreneurs create a life and business that sets their souls on fire. She combines the spiritual with the practical to help women turn their dreams into reality on purpose. It Starts With Awareness As you might have experienced, we as business owners often get hung up on beliefs about ourselves that we’ve internalized and can wreak havoc in our businesses, much like they did for Stephanie. She shares that you have to take responsibility for yourself regardless of what has happened to you throughout your life to be able to truly stand in your power and intentionally create the life you want. Getting hung up on needing the perfect strategy or refining your message constantly until it is ‘just right’ is only holding you back from the success you are looking for. By shining light on your limiting beliefs, you can work through them, unlock your creativity, and start to have fun with your business! Because if you aren’t having fun, what is the point? Change Your Habits To Change Your Future Stephanie shares how the first step to leveling up your business and your life is visualizing who you would be if you were living that life and running that business. What habits does that version of you have? How do they spend their time? Who do they interact with? One of the biggest changes you can make in your life and your business is shifting your habits to focus on the version of yourself that you want to be in the future, and visualizing your future self is a powerful motivator to keep you accountable. By taking small steps, changing your habits and believing in your ability to achieve the version of yourself you want to become, you are unstoppable. Where do you feel that you can apply being ‘as if’ to your life and business? How does the person you want to embody operate differently than what you are currently doing? Let me know in a voice message here. Links & Resources Listen Up Newsletter Audience Growth Through Podcast Guesting Mini-Course Spiritual Boss Babe Website Join the Spiritual Boss Babes Facebook Group Here Spiritual Boss Babe Podcast Follow Spiritual Boss Babe on Instagram Related Episodes BBWB 017: Karen Pattock Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
Creating a workshop can help you grow your list, fill your programs, and get you and your offerings in front of the right people. Although building your first workshop can be more than a bit intimidating, having a proven system to map out how to structure it, what to include, and how to make an offer without feeling sleazy makes the process a whole lot easier. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode How to create a structure and framework for a great wellness workshop (9:25) Tips for gauging the amount of information you need to provide in order to help your clients be successful (15:22) The difference between using workshops as a list building tool or a program filling tool (20:35) Advice for getting over your limiting beliefs and pitching someone with a bigger audience than you (33:27) How to think about workshop schedule during the leadup to your launch (41:50) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. Success Is Not a Magic Pill or Pixie Dust Karen Pattock is a wizard when it comes to wellness workshops and helping health coaches attract their ideal clients and fill their programs through wellness workshops. Like so many of us, when Karen was first starting out on her entrepreneurial journey, she thought there must be some magic pill or pixie dust that successful business owners knew about, but she didn’t. After a bad coaching experience forced her to confront the reality, she doubled down on being consistent with wellness workshops to grow her business and now teaches other wellness business owners to do the same. Getting Specific To See Results When it comes to running successful wellness workshops, the all-important first step is to be specific about your offerings and the messaging around them. Getting specific with your messaging isn’t necessarily about niching; it’s about creating the right messaging to point to the particular outcome you are hoping to get for your clients and for your business. This helps you attract the right people in the first place. That’s not to say that being specific about your target audience isn’t important as well. If you’re struggling to gain traction with your audience on a broad level, there is a good chance you have been resisting choosing your ideal client. Karen shares that when thinking about your marketing messaging, you should be able to fit what you do, who you help, and the transformation you offer in one sentence. This specificity ensures that you are talking to the right people and are on the path to a snowball effect of multiplying the returns you see in your business. Selling Yourself the Right Way One of the biggest fears wellness business owners have when it comes to workshops and webinars is transitioning into the pitch/offering/invitation segment of the workshop without feeling sleazy. Chances are, however, if your audience has stuck with you through your workshop, they are generally excited to hear what next steps you are ready to offer them to build upon the experience they just had with you. Karen impresses the importance of understanding that if you’ve done a good job on the teaching segment of the workshop, you’ve earned the right to make your offer. By taking and applying Karen’s wellness workshop framework, you can up your confidence, reduce the overwhelm and add workshops to your marketing toolbelt. What one workshop would you choose to run for your audience within the next few months? What is standing in the way of you setting a date and putting it out there? Leave me a voice message with your answer here . Links & Resources Listen Up Newsletter 12 Ready To Use Wellness Workshops Library Karen Pattock Website Follow Karen on Instagram Health Coach Client Attraction Facebook Group The Wellness Business Podcast Related Episodes BBWB 013: How To Gain Clarity on Your Messaging & Get Unstuck with Shauna VanBogart BBWB 005: How Becoming the Best in the World Is Easier Than You Think Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
If 2020 has taught us anything, it’s that having an online presence for your business is a necessity, especially if you’re a traditionally in-person service provider. One of the best ways to package your existing knowledge is by creating an online course. While the idea is appealing to many online entrepreneurs, the path to creating and marketing a course that actually sells is littered with pit-falls. Ryan Koral has created numerous online courses both for himself, and his clients, and shares what he’s learned in this episode. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode The first steps you need to take when transitioning from what you are doing in real life to creating an online offering (11:20) What questions you need to ask before creating a successful online launch (19:30) Why you should never create another product without preselling it first (23:40) How to get over your perfectionism and just get your offering out there (30:06) Common traits found in successful online course creators and how to adapt them into your own business (40:50) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. Serving Your Community with Ryan Koral Ryan is someone I’ve looked up to for a long time and is someone who truly walks the talk when it comes to using his business to serve his community and create value. In addition to running a video production studio as well as teaching everything he knows to other video producers, Ryan partners with subject matter experts to develop and market online courses that help his clients scale their impact as well as their income. The Power of the Pre-Sale When you’re creating your first online product, it can be difficult to know where to start. When it comes to creating your first offer, you might have a dozen different ideas, any one of which might work. Or you might have one idea that you’re sure is the perfect solution for your audience. Either way, before doing the work of creating your offer, pre-sell it instead. If no one buys, you’ve saved yourself the time and heartbreak of creating an offer that wasn’t a good fit. If people do, you’ve been paid in advance to create something that you know your audience is hungry for. Done Is Better Than Perfect After you have validated your idea through a presell, don’t get caught up in your desire to make everything perfect. We all have incredibly high standards for our work. But more often than not, they keep us from ever completing and shipping our work, getting it into the hands of the people who will benefit from it. Instead, remember that done is better than perfect and that your first draft is simply a starting point. You can always go back and make improvements on your V2 based on your customer feedback. As Ryan says, you can’t learn until you launch. Ryan talks a lot about the value of building relationships. How do you approach establishing and nurturing relationships in business? Leave me a voice message here . Links & Resources Audience Growth Through Podcast Guesting Mini-Course Tell Your Brand Story Free Webinar Email Ryan at ryan@tellstudios.com Tell Studios Website Digital Marketing With Soul Summit Studio Sherpas Podcast Ask by Ryan Levesque Related Episodes BBWB 009: How To Create Content That Grabs Attention with Jimmy McKay Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
It may not seem like it, but feminism and social justice play a large role in building a better wellness business and a better world. While you may feel uncomfortable discussing these topics and taking a hard look at where you might be falling short, inclusivity and accessibility are key elements of building better businesses. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode How to start treating your patients and clients through the lens of equality (11:00) Why accessibility is an issue you need to address and how to build it into your business on a practical level (15:15) What you need to be aware of when teaching and profiting from a practice that came from a culture that is not your own (22:30) Understanding the crossover between the health of your body and the health of your business (32:20) Reset techniques to shift your mindset and approach every day with the ‘Thoughtwork Protocol’ (39:47) How to overcome imposter syndrome by recognizing your patterns and work to change them (44:50) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. Fighting Against Injustice with Victoria Albina Victoria Albina was sick of living from a place of habit and conditioning. A coach, nurse practitioner, and solopreneur, among many others, Victoria has become a passionate advocate for putting in the work when it comes to building businesses that address social justice issues. Getting Honest About Your Bias Victoria believes that getting honest with yourself about your own biases is the first step to doing the uncomfortable work of acceptance. The truth is, everybody has some bias, thanks to the conditioning that we were raised with, and it is up to us to check our entitlement and learn to be the watcher of our own minds. Understanding that being called in or called out is actually a gift, acknowledging the unintended consequences of your words and actions, and getting comfortable with changing your opinion are all great ways to start improving the way you relate to the world. Viewing Your Work Through The Lens of Equity Healthcare providers and solopreneurs are often some of the most demanding people on themselves. It’s important to remember that none of us are running perfect businesses and that rather than perfection, our goal should be continual improvement. Victoria shares how we can only take our clients as deep as we’re willing to go ourselves. This means doing the hard, uncomfortable work of addressing our shortcomings, doing our own healing, and caring for ourselves. By filling up your own cup from a place of service, you can better take care of your clients and community. Is there somewhere in your business that you feel you may be falling short when it comes to social justice issues? What practical ways are you working to make your business more inclusive and accessible? Leave me a voice message with your answer here. Links & Resources Audience Growth Through Podcast Guesting Mini-Course Victoria Albina Website Feminist Wellness Podcast Follow Victoria on Instagram Related Episodes BBWB 006: How To Land Big Media Features as a Wellness Business Owner with Cher Hale Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
A successful virtual summit can grow your list in a big way, bring in a solid profit, and set up your next launch for success. Orchestrating a summit that checks all those boxes, however, is no easy feat. That’s where virtual summit Executive Producer Nicole Ware comes in. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode Why you need to have a clear customer journey vision for your summit and how to make money off it afterward (9:55) Key components to make sure you have covered when creating a summit (11:14) How to get onto your ideal speaker’s radar, pitch them and land them for your summit (14:10) Tips for getting your sponsorship model in place to cover your upfront summit costs (21:00) The most essential thing that you need to have in order to build a successful business (30:48) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. A Summit Roadmap with Nicole Ware Nicole Ware has worn many hats. With three degrees and experience working in seven different fields as a nurse, Nicole found her calling helping women entrepreneurs run profitable virtual summits. With the Covid-19 pandemic, more and more businesses have to be creative when it comes to creating catchy and memorable online events. Nicole gives us the road map of what you need to have in place before running a summit, what separates the summits that do well from the ones that don’t, how to secure sponsorships to offset your upfront costs, and so much more. Vision Is The Key To Success When thinking about the purpose of your summit, you need to have a clear vision in mind. While the summit itself might be making money, the real profit is in the follow up offer you make once the summit wraps up. This means it’s essential to consider your customer journey in order to understand how you can use a summit to get your audience a win while also setting them up for the follow up to get them an even bigger win. The Name of the Game Is Consistency Nicole shares that one of the most common traits that successful summit creators share is consistency. The same goes for business in general. While consistency might refer to how often you post on Instagram or reach out to new customers, the most impactful form of consistency is by consistently getting your clients wins. When you help your existing customers get results, they’re much more likely to refer you to new clients and customers, while turning them into superfans. Who are you a superfan for? What is it about that connection that stands out to you? Let me know by leaving me a voice message here. Links & Resources Leave a Review For BBWB on Apple Podcasts Here Audience Growth Through Podcast Guesting Mini-Course Fempreneur Online Website Follow Nicole on Instagram | Facebook Profit First by Mike Michalowicz Related Episodes BBWB 013: How To Gain Clarity on Your Business and Get Unstuck with Shauna VanBogart Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
Whether you’re just starting out on your wellness business journey or are a seasoned product or service provider, having clarity is essential to creating the impact you’re looking for. Clarity affects your messaging, content, marketing, and your offers themselves. Without it, it’s hard to grow your brand and achieve success of any kind. But if you don’t have clarity, how do you get it? Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode The importance of having empathy for your audience members and meeting them where they are (7:48) Where to start when it comes to finding and attracting your ideal audience (11:35) How to build out your customer journey and symptoms list when starting from zero (20:30) Why investing in yourself could actually make you more money than investing in your business (32:40) Tips for adjusting your thinking to become more vertical and less linear (42:55) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. Identifying Your Soapbox with Shauna VanBogart Shauna VanBogart has built multiple businesses across a diverse array of industries. Each of those experiences has allowed her to tap deeper into her intuitive gifts, which she now uses to help other business owners, as an intuitive business coach. Shauna and I have actually both hired each other in the past and our mindsets and approach to business overlap in a lot of areas. She’s an expert on gaining clarity across all aspects of your business and is someone that I’ve learned a lot from when it comes to moving past the endless tactics and strategies and operating from a more intuitive place. You Are Your Message One of the biggest issues we face as business owners is clarity and consistency with our messaging. And it’s true, getting your messaging right is hard! Business owners make it harder on themselves, however, when they also lack clarity on who they’re actually speaking to and what they’re speaking about. Shauna suggests starting by painting a detailed picture of your ideal customer's life and problems. By mapping out your target client's “symptoms list”, you can create highly relevant and targeted content to a specific group of people. Your Audience Doesn't Need To Be as Big as You Think It Does Many entrepreneurs get stuck on the idea that the only way to be successful online is by growing a massive audience. In reality, your numbers may not be as important as you think they are. By giving every service your all, going above and beyond to deliver a ‘wow’ experience, and following up and checking in with your clients regularly, you can build a highly referable and sustainable company that has your clients doing your marketing work for you. By embodying the value of ease as a health and wellness professional, knowing what you truly bring to the table, and leaving space for creating, you can preach your soapbox and scale your business to what is in alignment for you. What's something that you are currently feeling a lack of clarity around? Let me know by leaving a voice message here. Links & Resources Leave a Review For BBWB on Apple Podcasts Here Audience Growth Through Podcast Guesting Mini-Course Just Being Podcast Shauna VanBogart Website The Power of Moments by Chip and Dan Heath Related Episodes BBWB 007: The Foundation of Effective Online Marketing BBWB 012: Hiring: Who, When & How to Grow Your Wellness Business Team Like A Boss with Tasha Booth Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
When making your first hire, the process can feel intimidating and overwhelming. While growing your team can be an incredibly rewarding experience, it also comes with its fair share of challenges and unknowns. But by understanding how to approach the process of deciding when to hire, who to hire, how to onboard people effectively, and how to think about culture as your team begins to grow, you can avoid the common pitfalls, and build a business that is truly fun to work in. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode How to define a ‘zone of genius’ for yourself and for your team members (11:47) The importance of time tracking to determine where you should be spending your time going forward (13:44) The most common mistakes made when building a team and what you can do to avoid these pitfalls (21:38) Two of the biggest bottlenecks that entrepreneurs can get stuck in and how to remove yourself from that bottleneck position (28:16) Why your past experiences can have a massive impact on how you approach your work and differentiate your business (32:55) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. How To Grow Your Business When the Time Is Right The goal of hiring is to allow each member of your team to spend more time in their zone of genius on the tasks they can do better than anyone else. However, this sometimes requires a bit of guidance. Tasha Booth is the CEO and Founder of The Launch Guild and is an expert in hiring, outsourcing, and growing a team effectively. The Importance of Doing a Time Inventory Often as small business owners, we equate our identity to doing all the work for our businesses ourselves. It takes some mindset work to realize that ultimately, your most important work is in steering the ship. This means that you need to make time to do the visionary work that often falls to the wayside when you’re running around, trying to put out every fire yourself. Tasha suggests starting out by taking a time inventory and defining the difference between a ‘$20 per hour task’ and a ‘$100 per hour task’. Taking time inventories is a strategy that I personally love and really helps to analyze the time you need to make your business more profitable and more enjoyable. Communication Is Key When It Comes To Your Team Communication and preparation are two of the most important things to address when bringing someone new onto your team. Instead of operating in the entrenched ways you’ve been thinking about your business, you need to identify and remove yourself from the areas in which you’re causing a bottleneck in your processes and shift your mindset away from ‘me’ and into ‘we’. Your team will outlast your clients if you build a good culture. By delegating effectively, creating a container of communication, open feedback, and making hiring decisions based on which role is going to make the biggest difference in your business, you can create a team that is even better and more efficient. What is the next hire for you? What is currently holding you back from making it? Leave me your answer through a voice message with your thoughts here . Links & Resources Leave a Review For BBWB on Apple Podcasts Here Audience Growth Through Podcast Guesting Mini-Course Tasha Booth Website The Launch Guild Website Follow Tasha on Instagram How She Did That Podcast Toggl Time Tracking Resource The magic of doing $10,000/hr work by Khe Hy Related Episodes BBWB 011: The 2 Systems Every Wellness Business Needs to Scale with Tyson Franklin Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
Solid systems are an unavoidable necessity when it comes to building and scaling any successful business. So why do so many of us shy away from putting the proper systems into place? If you’re the creative, visionary, big-picture type of entrepreneur, you might have avoided implementing systems for a long time, either out of fear that things would become too “corporate” or because they felt too tedious to create. But, systems aren’t about turning people into robots and sucking the personality from your biz. Really, they’re about achieving predictable, repeatable results and will help you set up your business to succeed even if you're not the one doing the actual work. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode Why you should build your business as if you are going to sell it (14:14) The first cornerstone system you should set up and get everybody to buy in on first (19:36) How local brick and mortar businesses can leverage social media and content creation to increase exposure (26:30) Why having a podcast is the number one way to market your business (27:50) Learn how the 365 Day Mental and Physical Fitness Challenge changed Tyson’s life and business (30:15) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. How Systems Can Change the Way You Operate with Tyson Franklin Tyson Franklin has found huge success in the world of podiatry, podcasting, writing, and content creation and now helps other podiatry businesses market themselves effectively. But it wasn’t always this way. It took finding himself bankrupt, divorced, and living in his clinic at the age of 30, a hand injury that left him unable to work for a significant stretch of time, and a year of challenging himself to think outside of the box to land Tyson where he is today. The Importance of Predictable Outcomes As Tyson puts it, systems are not meant to keep people in a box and make your business robotic. Instead, systems can help you hand off the tasks in your business that are done frequently so that you can get back to doing what you love most, and where you’re time and attention is most valuable. Simple systems not only keep your business running smoothly, but they also play a huge role in the first impression a potential new client has with your business. The way the phones are answered, your clinic is set up, a user-friendly website interface, and much more all influence the way a potential new customer sees and feels about your business from the get-go. Why You Need To Know Your Exit Strategy (Even if You Don't Plan To Use It) While proper systems are essential to keep your business from descending into chaos, they also increase the value of your business should you choose to one day sell it. Tyson argues that you should start building your business with the mindset that one day you will in fact sell it one day, and use that motivator to keep your quality and your systems at the highest level. Why Networking Is Invaluable to Your Business Aside from systems, Tyson credits a lot of his success to persistent networking, both online and off. Conferences, events, hosting and guesting on podcasts, and content creation can all help us connect with like-minded people who are on the same journey we are. That support is essential if we’re going to succeed with our businesses over the long run. What is the most repetitive task in your business that you don't yet have a system for? What is holding you back from documenting it and handing it off? Share how your business could benefit from a solid set of systems with me by leaving me a voice message to have your response featured on an upcoming episode. Links & Resources Get Your Free Systems Tracker Template Here Get Your Free Podcast Guesting Mini-Course Here Tyson Franklin Website Podiatry Legends Podcast Follow Tyson on Facebook Built To Sell by John Warrillow (affiliate link) The E-Myth Revisited by Michael Gerber (affiliate link) Related Episodes BBWB 009: How To Create Content That Grabs Attention with Jimmy McKay Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
Social media can be a fantastic way to gain exposure to new people and bring your audience back to your core content. However, social media can also be intimidating, and something difficult to wrap your head around, like it has been for me. Social media can help you grow your audience, create a lasting partnership and help you become a part of your key demographics daily life, but it is only by using these platforms the right way that you will find the success you are hoping for. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode The 5 categories you should focus on posting in the first 6 months of your social media account (6:09) Comparing the difference between batching and scheduling content versus posting on the fly (12:22) Discover the ‘3 W’s’ that every successful social media profile has in common (21:17) How to avoid letting your design aesthetic stop you in your tracks from posting on your profile (28:00) Analyzing your responsibility as a wellness business owner on social media (36:40) Which social media platforms are underrated or under utilized by wellness entrepreneurs (39:24) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. How To Use Social Media Effectively For Your Business with Andréa Jones Andréa Jones is a social media strategist and host of the Savvy Social Podcast . Andréa helps business owners in the wellness space and beyond use social media to effectively grow and promote their businesses and get out of social media overwhelm and anxiety. In this episode, she shares her top tips to use social media to your advantage. How To Start Out Strong on Social Media When first starting out on social media, you want to focus on five key categories for the first six months. These categories are: Promotional content Educational content Community-building posts Entertainment Engagement Over that initial span, you want to evaluate what’s resonating with your audience and what’s not, and adjust your content accordingly. Content Creation & Engagement Are Both Necessary for Growth It takes a combination of both content creation and engagement with other creator’s content to see a return on the effort you put into social media, and it has to be consistent. Andréa suggests setting defined limits to the amount of time you spend on social media, including no more than an hour per week on content creation and 15-30 minutes per day on engagement. Despite what we often think, it’s actually the engagement, not the content creation that is most crucial to growth, so don’t skip it! The Keys To Long Term Social Media Success Besides a lack of consistency, when it comes to using social media to actually get results for your wellness business, there are a few common mistakes people make. One of the most common is making either too many, or too few asks of your audience. Engaging your audience in social media is a lot like going on a first date, and our job as content creators is to woo our potential followers and over time to build up the know, like and trust factor with them. Too many asks too early can scare them off, but too few likely means that you’re leaving clients, customers, and profit on the table. Andréa suggests finding a 4 to 1 ratio between giving and asking with your content in order to maximize the results for your business. When used effectively, social media can be one of the most powerful tools to gain new clients and customers for your business. By following Andréa’s tips, you can spend less time on social media and get more results. What is your relationship to social media? Is it something you love that adds value to your life and business, something you avoid, or something else entirely? Leave me a voice message to have your response featured on an upcoming episode. Links & Resources Learn how to grow your audience through podcast guesting with my free Mini-Course OnlineDrea Website Savvy Social Podcast Social Media Unwind Follow Andréa on Twitter | Facebook | Pinterest | Instagram | LinkedIn | YouTube Related Episodes BBWB 003: How Technology Is Shaping Wellness Businesses (For Better & Worse) Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
We all have a passion for the work we do and the mission we’re on, but we often struggle to communicate our expertise to others. This makes content creation hard. Real hard. Online content creation might seem daunting but it’s really all about including the audience and creating a narrative that provides them with value. Jimmy McKay turned a podcast interview into his dream job and shares how to better communicate and create content that educates your audience, attracts new clients and customers, and helps people live better lives. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode What skills you can work on developing to better present your messages in a way that is engaging to your audience (3:24) Learn about the ‘grunt test’ and how it can help you get your point across to your audience easily (9:50) Understanding the parallels between podcasting and healthcare (21:20) How Jimmy turned a podcast interview into his dream job and how you can do it too (23:40) Why guesting on other peoples podcasts is one of the best ways to increase your exposure and spread your message (34:47) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. About Jimmy McKay, AKA The Jimmy Fallon of Physical Therapy Jimmy McKay has lived many lives, with extensive experience working in radio, podcasting, and physical therapy. Jimmy loves to take dense, scientific, and medical information and package it in an understandable and engaging way. Finding his sweet spot at the intersection between communication and physical therapy, Jimmy has found a way to marry his two passions and use the power of storytelling to change lives. Good Content Is All About Your Audience When it comes to your content, the most important person is always your audience. Jimmy stresses the importance of respecting your audience's time and attention, and including them in the conversation. This is done by having a clear narrative in your content and remembering the basics of communication. Make sure to be tight, bright, and informative, and you'll more easily capture and hold your audience's attention. Using Content Creation to Drive Business Results While Jimmy has two podcasts of his own, having produced over 750 episodes between them, he also runs three more shows as Director of Communications at Fox Rehabilitation. On top of those podcasts, Jimmy helps his colleagues, wellness experts who are incredibly knowledgable and passionate about what they do translate that knowledge and passion into helpful and engaging content. This often involves helping them work through doubt of their own expertise and fear of the various media platforms they don't feel equiped to use. By removing the barrier of fear, seeking out points of failure in your content, and consistently putting out good, focused information, you can get your content in front of the right people. Jimmy shared the value of focusing on incremental improvement rather than attempting to make massive changes all at once. What's something you're currently working to improve incrimentally? Leave me a voice message to have your response featured on an upcoming episode. Links & Resources Learn how to grow your audience through podcast guesting with my free Mini-Course Jimmy McKay Website PT Pintcast FOX Rehabilitation Website Follow PT Pintcast on Facebook | Twitter Building a StoryBrand by Donald Miller Never Split The Difference by Chris Voss Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
One of the most frustrating parts of running a business is creating an offer that you know is perfect for your audience, but struggling to get anyone to take you up on it. Jennifer Fugo has been there and knows this annoyance first hand. In this episode she shares how she turned things around for her business after years of frustration, and used podcasting to build up a client pipeline that 10xed her revenue and continues to feed ideal clients into her business. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode The importance of testing out your ideas before making a major brand change (7:20) What you need to know when trying to monetize your podcast (9:21) Four ways that you can maximize your ROI and start seeing results quickly (14:46) Why you need to meet people where they are and truly listen and emphasize with their problems (21:20) How having a strong network of supportive colleagues can help open doors for your business (30:35) What's the biggest thing you've taken away from this podcast? I'd love to hear about it and feature your response on the show! Take 30 seconds to leave a review here including your biggest takeaway. Maximizing Your Revenue with Jennifer Fugo Jen has been running an online business since 2009. And although she thought she was doing everything right the first time, hindsight, generous advice from others, and continual hard work and experimentation have all shone a light on some of the things she was doing that were really holding her business back from achieving it's potential. While her business is thriving now – increasing her practice's income by 10x in just 6 months – that wasn't always the case. Creating a Compelling Offer Starts With Understanding Your Your Audience One of the keys to Jen’s business transformation has been market research and identifying a gap in her niche market. This knowledge is essential to understanding your audience and understanding how you can help 'co-pilot' them to the success they're looking for. By approaching your audience with empathy, understanding, and patience instead of simply feeding them what you think is best, you have a much higher chance of building a loyal audience of raving fans, clients, and customers. How To Make More Money in Your Wellness Business Once you're clear on where your audience is at and what they're hungry for, you have the ability to create an offer that is truly compelling to them. Once you have that, the next step to scaling your business is increasing your exposure and feeding people into your businesses trust system (more on that in Episode 2 ). Podcast guesting , social media, pitching to the press , and creating a supportive community with your peers are all fantastic resources to help you gain engagement and start making more money. No matter how you choose to do it, this process takes time. Jen is a fantastic example, however, of how your business can take off and achieve massive growth once the right pieces are in place. Looking back, what's something you now realize was holding you back in your biz, and what did you do to change it? Leave me a voice message to have your response featured on an upcoming episode. Links & Resources Learn how to grow your audience through podcast guesting with my free Mini-Course Skinterrupt The Healthy Skin Show Podcast Join Jen’s Inner Circle Facebook Group Follow Jenn on Facebook | Instagram Help A Reporter Out (HARO) Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
Marketing has an optics problem. When most people think about marketing, their minds are instantly filled with all the worst kinds of “marketers.” Telemarketers, accident and injury lawyers, and any of the thousands of less than reputable internet marketers top the list. But following only a short way behind these paragons of marketing are all of the less sleazy-but perhaps more annoying in their omnipresence-brands focused on mass-marketing us all into oblivion by bombarding us with advertising every second of our lives. Sure, these examples are one form of marketing. But are they effective and sustainable strategies for people like us, who are trying to make a difference in the world through the work we do and make a living off of it? Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. We want our marketing to reflect the heart and effort we put into our products, for people to get a sense of what it must be like to work with us based on how we show up in our marketing. For people like us, it’s time we adopt a new ideal of marketing. One that’s aligned with our values, the people we serve, and the work we create. At its core, real, effective, repeatable marketing that works is about nothing more than building authentic relationships with our audiences. That’s it. It’s a simple concept, but it’s not easy to execute. So to dive into what real marketing means and how you can start constructing a system around building deeper relationships with your audience, let’s look at the five keys to relationship-based marketing. 1. Empathy All relationship-building needs to start with empathy for your audience. You may already understand something about their general circumstances, where they’re trying to go, and the challenges standing in their way of getting there, you may have even lived that journey yourself. You must always keep in mind, however, that even though you’re all on the same journey together, each of your audience members has a unique story, unique fears, unique motivations, and unique challenges. To ensure that your messaging resonates, you must continually be digging deeper to learn more about your audience without judgment. Only by truly understanding your audience and holding a deep empathy for who they are and where they’re at can you create the best possible solutions to their challenges, and speak to them in a way that clearly communicates to them that you get them. Once you understand your audience, it’s time to define the journey you want them to join you on. 2. Vision Effective marketing has forward momentum that builds continually towards a clearly defined goal. You might initially think of the end goal as the sale, but this is not the end goal for your audience and it shouldn’t be for you either. There’s nothing wrong with hoping that a portion of your audience ends up buying from you. But when you start focusing on winning the sale as your driving goal, you begin to lose focus on what the real purpose of all effective marketing is: Guiding your audience toward their desired outcome. To do this, you need to take everything you know about your audience and the hurdles in their way and map out the journey to get there. Your route to the end destination may not be the only one, but it’s your job as a marketer to say “Hey! I see where you’re trying to go and I know a way there. It might not be the best route for everyone, but for people like you, I think it is.” Invite people along for however much of the journey they care to be along for, and while they’re with you, do everything you can to help them get to the next milestone. In all likelihood, your product or service does not immediately solve your customer’s problem once they buy from you. It may help move them closer, but in most cases, they still have more work ahead of them. Effective marketing recognizes this and is prepared to continue guiding customers along their journey, even after they’ve bought from you, even if you don’t have a further upsell down the road (yet). Think about it in the context of another type of relationship. You wouldn’t go to bed with someone and then never contact them again, and neither should your marketing. People don’t want to feel used. 3. Initiative/Organization One of the most important steps you can take as a marketer is to realize that most people already know what they need to do to get themselves at least most of the way to the goal they’re striving for. The information is out there, for free, probably dozens of times over. There’s no shortage of knowledge available for those willing to tap into it. What there is a shortage of, however, is leaders who are willing to stand up and organize a community of like-minded people who are on the same journey together. The fact is that information alone is often not enough, especially when it comes to the really big goals we’ve set for ourselves. More than information alone, people need support, accountability, feedback, commiserators and community to help get them through The Hard Stuff on their journey. This is not easy work. But if you’re willing to step up and organize your audience in a meaningful way, you’ll set yourself apart from everyone else in your niche and your community will start to do your marketing for you. 4. Service Leading with a service mentality is a mindset that you’ll likely need to remind yourself of continually at the start. There’s absolutely nothing wrong with selling your experience, your guidance, your knowledge, your products or your services that will help your audience solve their problems. In fact, your audience will be more than happy to pay you if your work lives up to the promise it makes. So leading with a service mentality has nothing to do with giving away your work for free. Rather it’s about making decisions about your products, marketing, and the way you run your business and create content based on what will be most helpful to your audience. There will certainly be times when you might be faced with a decision between crafting a product or service one way that benefits you more than your audience versus another that might benefit your audience more than you. There’s a balance to find here. You need to know your margins both financially and time-wise. While it might benefit your audience the most in the short term if you were to offer your products and services for free, before long, you couldn’t afford to keep doing the work you do — ie. helping your audience solve their problem — and you’d have no choice but to pack it in, leaving them without the trusted guide they had relied on to that point. No one wins in this scenario. The important thing is to always be leading with the mindset of “What could I create that would be of most value to my audience? What is the best possible way I can help them get where they’re going?” This mindset requires empathy, for you to see and ...…
Has a fear of rejection, imposter syndrome, or just a lack of understanding as to what exactly Public Relations (PR) is and how it can help grow your business, held you back from pursuing something you know is important? I was feeling this way when it comes to PR as well, but as Cher Hale knows, often the only thing holding you back from pursuing PR and landing media features is you. In this episode she shares how to go about pitching everyone from podcast hosts, to print media and beyond. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode How to get over your self-doubt and embrace your expertise when it comes to PR (6:17) Tips for using PR to gain exposure, grow your audience base, and capitalize on your ROI (10:01) The first steps you need to take to land media features or podcast appearances on your own (12:04) Mindset tricks to help you embrace rejection and continue to put yourself out there (21:03) What our responsibility is as small business owners and entrepreneurs to serve our communities (27:12) About Cher Hale & Ginkgo PR Cher Hale is Taiwanese, Black, and American, and was sick of seeing people who looked like her being underrepresented in the media. So she decided to do something about it. That something was Gingko PR , a PR agency focused on highlighting marginalized and underrepresented voices in the media. Cher is one of the best and most knowledgeable people on the topic of PR that I know, and she is here today to share whats she knows so that you can start making Public Relations work for you. The Key to Effective PR Is Understanding Your Audience Despite what you might initially think, PR is not just for experts and celebrities. PR can help business owners at all levels spread their message further, grow their audiences, and bring in new clients and customers. The first step to creating the foundation of a successful PR campaign is building an authentic relationship with your existing audience. This will help you get clear on the problems you are best positioned to solve, and the messaging that resonates with your ideal clients and customers. Once you're clear on who you're looking to get in front of, and the messaging that will attract them to you, you're ready to start pitching. Making Rejection Work For You Of course, the idea of putting yourself out there and pitching your ideas can be really scary. But as Cher prompts us, have you ever considered a time in your life where rejection has actually helped you rather than hurt you? Facing rejection is a necessary part of the PR process. Only by embracing rejection rather than running from or avoiding it will you be able to continue to pitch publications and podcast hosts and understand that the rejections aren't personal. Most likely the timing or messaging is off for that particular publication. Cher’s offers tips on making peace with rejections, creating the perfect pitch, leveraging successful media features to get additional value out of them, and maximizing the ROI of your media efforts. Like she says, you do know what you are doing, and you are good at this, and with a little help, you can make your PR efforts work for you to spread your message, empower others, and create the impact you want to see in the world. What's something you've learned recently that has changed the way you run your business? Leave me a voice message to have your response featured on an upcoming episode. Links & Resources Learn how to grow your audience through podcast guesting with my free Mini-Course Get Cher’s Free Pitch List Here Ginkgo Public Relations Website Follow Gingko PR on Facebook | Instagram Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
There’s can only be one best in the world, and it had better be you.9 Whether it’s your business, your podcast, your book, or anything else, if you’re not competing to be the single best in the world at what you do, why are you trying? Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. Of course, that’s a lot of pressure. If there can only be one best in the world, to become that singular talent will no-doubt require you to forsake everything else in your life in pursuit of attaining that status, if you can even muster the motivation to start down the road against such odds in the first place. But maybe Best in the World isn’t an absolute, objective title. Maybe you can choose to redefine what you want to be best in the world at, and drill down until it becomes not only attainable but inevitable if you choose to focus single-mindedly on the niche you choose to carve out for yourself. Think about the best swimmer in the world. Chances are your brain immediately jumped to Michael Phelps, and for good reason. He’s not only the most decorated international swimmer of all time but the most decorated Olympian of any kind . But if you look at his finishing results, you’ll see that while he was flat out dominant in some categories of races, he failed to medal in some, and didn’t even compete in others. While Phelps might be the hands-down best in the world at the 200m butterfly, he’s not even in the conversation for the 400m freestyle, in which his best international placement was 18th. And this is all in the pool. What about open water, endurance swimming? Depending on your worldview and the boundaries and criteria you use to judge a given pursuit, there are many potential Bests in the World . This is an exciting proposition. Instead of competing against everyone else in the world who does the same thing you do, you can choose to narrow your focus on who you serve, and thus thin out your competition. Narrow your focus far enough and you may find yourself as the only one choosing to compete to be the Best in the World for those people. Narrow Your Focus Of course, being the Best in the World at something for which people are unwilling to pay for, or which lacks an audience big enough to support you, Seth Godin’s Minimum Viable Audience , doesn’t do you any good if you’re hoping to support yourself based on your work. But narrowing down your focus to the point at which you have the ability to conceivably become the Best in the World at a certain pursuit, to a certain group of people is the starting point for creating something worth talking about. As you drill down you might find a point at which you are already the Best in the World . If this audience meets the Minimum Viable Audience , your job is to double down on them and get the word out that you exist specifically to serve them. If they don’t meet the Minimum Viable Audience , you’ll need to expand your focus outward, degree by degree until you find an audience that does meet that threshold. You may no longer be a Best in the World front runner at this point, but if you’re willing to put in the work, you probably can be. Incumbent Bests in the World in many niches are often generic, mass-market providers only claiming the top spot in that niche because no one has yet come along and spoken to that specific group of people directly and intimately . This is your opportunity. Key Takeaways For Becoming The Best In The World 1. By refusing to narrow your focus to a specific niche, you're choosing to compete with everyone. If you're competing with everyone, you can't win. 2. Narrow your focus by using a combination of both demographic and psychographic variables that appeal to you to define your target audience. 3. If your result is not a minimum viable audience , one that can conceivably support you in your work, start widening your focus to include more people in your target group. 4. Once you have your target group identified, do everything in your power to become the best option available to that group of people. 5. When you're the best in the world for a specific group of people, you can get them better results, charge more, and support them more holistically than clients and customers who fall outside your target group. Which group of people are you aiming to be the best in the world for? Leave me a voice message to have your response featured on an upcoming episode. Links & Resources Learn how to grow your audience through podcast guesting with my free Mini-Course Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
Four years ago, Dr. Katrina Ubell was working as a pediatrician, a career she was supposed to love. In reality, however, she was dragging herself through her workdays, arriving home with only enough energy to make it to the couch and collapse. This wasn't the life she wanted for her husband and kids, or for herself. So she started thinking about alternatives. Today, after getting crystal clear on solving a specific problem for a niche audience, working to create a strong team with a thriving culture, and building up a massive audience through her podcast, Weight Loss For Busy Physicians, Katrina has built a 7-figure coaching business and is just getting started. Check out the full show notes with key takeaways, quotes, in-depth guest info, and more. In This Episode The upsides of owning your own business vs working for someone else (4:20) How opening the door to possibility can help you discover that you have more options than you initially thought when dealing with a difficult decision (16:35) The commonalities and challenges when transitioning from an employee to an entrepreneur (22:25) How to get started podcasting, build your confidence, and grow your audience (24:46) How developing a "podcast roadmap" can help turn new audience members into superfans and speed up their customer journey (39:21) Using Podcasting to Fill Your Client Pipeline As Katrina proves, podcasting is one of the best ways to build the "know, like, and trust factor" with your audience and help them get to know who you are. Word of mouth and podcasting are Katrina’s two main marketing streams, and she believes that podcasting is the number one way to grow your audience and make money as a wellness expert. In this episode, Katrina shares exactly how her podcast fits into her business, the benefit of an abundance mindset, and why you have to be willing to burn down what isn’t working in order to make way for something better. Facing Your Fear to Pursue Entrepreneurship While quitting her practice to pursue entrepreneurship was a scary step, Katrina sees now that it was necessary to expand the number of people she's able to help with her work. She shares how she grappled with and worked through the decision to leave her job, including why it's essential to open the door to possibility, and how leaving your job is like cleaning out your closet. What might it be time for you to burn down and start fresh? Leave me a voice message to have your response featured on an upcoming episode. Links & Resources Learn how to grow your audience through podcast guesting with my free Mini-Course Weight Loss for Busy Physicians Website Weight Loss for Busy Physicians Podcast Follow Katrina on Instagram Come say hi to Jeremy on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
What worked yesterday for your online business may not work the same tomorrow. The internet is quickly evolving and the algorithms used by the giant tech platforms we often rely on to run our businesses can often lead us to unknowingly fall victim to censorship, shadowbanning, and SEO downranking. In response, you as a wellness business owner need to rethink how you market yourself online. Instead of getting overwhelmed by this, Abel James wants you to dance with these algorithms and adapt to new ways of thinking to be a better and more responsible online business. In This Episode • Critique of the nearly unchecked power and influence of the tech platforms we use and rely on to run a business (6:50) • Tips for forming your own ethical and moral views on paid marketing, social media and more (10:27) • How to grow your business while using tools that are working now, not what used to work in the past (20:07) • Why you need to move out of the mindset of competition and into one of collaboration with other creators (23:30) • What to do if you are losing money or a piece of your business is not working out (30:40) The Future Of Online Businesses with Abel James Abel James has had a lot of success in many different fields. Creator of The Fat-Burning Man podcast, an NYT bestselling author, Founder of Wild Superfoods , and a songwriter and poet, Abel is comfortable wearing many different hats. Despite this long list of successes, however, his business is still not immune to the challenges facing many online health and wellness business owners today, which is what Abel is here to share his unique perspective on. Staying Positive In An Ecosystem that Promotes Negativity The way the internet is progressing really rubs Abel the wrong way, with a shift from organic to paid advertising and the need to spend money just to reach your own audience. However, Abel has some creative and collaborative solutions to help creators in the wellness space move forward and take the high road when it comes to the culture that you want to build. In this episode, Abel shares his guiding lights when it comes to running an online business in a responsible way as well as staying on top of what is working online right now. Holding Onto Hope As A Business Strategy Abel puts emphasis on viewing yourself as a creator, sharing your interests with your audience, and thinking deeply about business, the world, and our place in it as business owners, marketers, and human beings. Despite all of the problems Abel sees in the world–both online and off–he holds onto a powerful sense of hope that drives both him and his business forward. With grand optimism for a decentralized and free internet, a team that looks more like a band than a business, and putting in the work even when it doesn’t seem like it is paying off, Abel is passionate about how his business can help the world. Links & Resources What is bringing you hope in your life or business right now? Record a short voice clip and you could be featured on an upcoming episode of the podcast! Find Abel's podcast, books, and more at the official Fat-Burning Man Website Check out Abel's latest book of fantastic poetry, Designer Babies Still Get Scabies Wild Superfoods Follow Abel on Instagram | Facebook | Twitter | YouTube | Pinterest Anything You Want by Derek Sivers Come say hi on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
For many business owners, reaching six figures is the first major milestone. However, in order to accomplish this, you need a strong foundation to stand on. This episode will give you with the 5 key pillars you need in order to create your six-figure wellness business. In This Episode • Discover the one part of branding that many people forget about when starting a business (3:28) • Why you might not need to be focusing on building an audience as much as you think you do (10:15) • Learn why podcasting has become the single best way to build trust with your audience over time (19:10) • How to create a compelling offer that is hyper targeted to the issues your audience is facing (25:22) • Reasons why starting slow and doing the work is actually more profitable in the long run (31:49) Your Road Map To Six Figures Starts with 5 Pillars In order to scale your business to 6-figures, you need to develop 5 key pillars. These include having a clear vision and identity, gaining clarity on your audience, creating an exposure system, creating a trust system, and producing a compelling offer that will have people lining up to buy. By putting the time in to explore these five topics, you can create a highly profitable business that will stand the test of time. Why These 5 Pillars Matter These five pillars will help you gain exposure, grow your business, and find the niche market that you will fit into best. While some of these may sound simple, it's incredibly common for business owners to skips steps and make mistakes when they're first trying to grow their audience. This often ends up being more time consuming and costly in the long run. Instead of wasting your time going after the wrong markets, chasing shortcuts, or throwing darts in the dark, building up each of the 5 pillars outlined in this episode will help you systematically build up your dream business. Share Your Voice Out of the 5 pillars for successful businesses, where do you feel you are the strongest? Where do you feel you need to put in the most work? Record a short voice clip letting me know and you could be featured on an upcoming episode of the podcast! Links & Resources Looking to kickstart your exposure system and grow your audience fast? Sign up for my free Audience Growth Through Podcast Guesting mini-course and get started today! Join the waitlist for my upcoming free training on the 8 Pillars of Scaling Beyond 6-Figures to be the first to know when it goes live Ask by Ryan Levesque Come say hi on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
On this podcast, we're going to talk a lot about "Building Better" businesses. But what does a better wellness business really look like? For me, building better addresses three areas that, while distinct, can work together to help each of us create more profit, ease, and impact. Those three areas are ourselves, our businesses, and our communities. Heart-centered wellness business owners in particular have huge potential to make the world a better place for everyone, but it's only by understanding these foundational elements of building better that we can start to put these practices into play. In This Episode How to build a better business that improves your life and those around you (4:27) The most underrated skills that everybody needs to develop in life and business (8:02) Why you need to be living in your zone of genius in order to support your team and clients (16:59) Tips for using your platform to set the tone for the world that you want to live in (27:36) A few of my favorite brands to draw inspiration from in how they run their businesses (31:12) Building Better For Yourself Building better starts by looking inward, at yourself, first. It's impossible to build a better business if you're not first looking after your own needs, so addressing your own mindset issues and getting clear on what a successful business actually looks like for you are key first steps. This could mean making space and time for self care, defining your personal values and incorporating them into the way you do business, setting limits on the amount of time you spend at work, or any other rituals or practices that help you stay grounded, so that you're building your business from a place of strength. Building a better self also means acknowledging that you have blind spots, that you don't know everything, and that you're going to make mistakes along the way. Better businesses are built on a mountain of missteps, wrong turns, and dead ends. There's no shame in these mistakes, and the more you can embrace them with humility, own up to them when they affect those around you, and commit to doing better next time, the less power the fear of failure will have over you, and the faster you'll be able to move forward. Building Better For Your Business Chances are, you started your business because you wanted more freedom, control, and the ability to create real change–for yourself, and others. So often though, instead of building more freedom, we, as entrepreneurs, build ourselves another job. Except this job turns out to have less freedom, more pressure, and maybe even less income than the one we left. I don't know about you, but that's not what I signed up for when I started working for myself Instead, a Better Business is one where you feel truly excited to show up to work and where you feel in control of the direction of your business rather than simply reacting to the steady stream of fires that pop up. Better Businesses generate more than enough revenue to support you and your family, pay each member of your team a living wage, and even have enough left over to give back to causes that you believe in. On top of that, Better Businesses allow you to live in your zone of genius, live out your personal and business values, empower your team by involving them in decision-making processes, and are built on the belief that above all else, people matter. Building Better For Your Community The third facet of Building Better involves moving beyond ourselves, our teams, and our clients and looking at how our businesses can create impact in our broader communities. This starts with an acknowledgment that our communities are diverse and that not everyone has had the same experiences and advantages we might have had, that we're not all starting from the same place and that someone else's lived reality might be very different from ours. This involves listening to our community and taking a leadership role in our communities, niches, and industries when it comes to championing diversity, equity, and inclusion. It can feel risky at times, but using our platforms to stand up for people, causes, and organizations we believe in can be a powerful way to create positive change in the world. Sure, we might turn some people off. But we're also going to attract people who believe the same things we do and building an audience of superfans and advocates. Why Does Building Better Matter? First, I believe that we all have a responsibility to use our brands as a voice to help build the world we want to live in. That's the reason many of us got into business in the first place, right? But beyond being the right thing to do, I'm convinced that Building Better is the way to more profitable, rewarding and impactful businesses at every level. While Building Better might feel like a slower process than seeking out the next hack, shortcut, or get rich quick scheme, it's a more sustainable and profitable way of doing business in the long run. If you are looking to raise the bar when it comes to your business, create a more holistic and collaborative space for your team, or just feel better about what you are contributing to your community, this is the podcast for you. Links & Resources What does Building Better look like to you? Record a short voice clip about what "Better" means to you and you might be featured on an upcoming episode of the podcast! Patagonia 15 Five Software Best-Self Management Podcast Finisterre Charity Water Scott Harrison’s (Charity Water) Story ConvertKit Come say hi on Twitter | Instagram | Facebook Podcast production & marketing support by our incredible team at Counterweight Creative ★ Support this podcast ★…
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