최고 Innovation Center 팟캐스트 (2024)

1
The Big Merge: Navigating The Complexities Of Multi-Company Mergers With Juli Leonard – Part 1 23:56

10M ago23:56

23:56

We’ve heard a lot of discussions on the impact of mergers and acquisitions but the vast majority of those would involve two companies. What happens when in a really big merge – one that involves, say, four or 10 companies? Save yourself the strain of imagining what the impact would be as Lisa Marceau and Kristine Merz bring in Juli Leonard to share…

1
The Big Merge: Navigating The Complexities Of Multi-Company Mergers With Juli Leonard – Part 2 20:27

10M ago20:27

20:27

This is Part 2 of Lisa and Kristine’s conversation with Juli Leonard on multi-company mergers. In Part 1 we heard about importance of a well-defined integration plan, the role of leadership in navigating the complexities of merging distinct organizational cultures, and the significance of transparent and effective communication. This time, we get i…

1
Internal And External Communication - Communicating The Change Of One Brand Going Away. How The Two Become One. 29:15

1+ y ago29:15

29:15

Undergoing a brand change is a complicated and tedious process. Without proper internal and external communication, everything will become messy and people with be left in the dark. Lisa Marceau and Kristine Merz discuss how to secure M&A success by clearly communicating every significant change within a brand and how they impact an organization's …

1
Using Competition To Start To Define Your Brand Strategy In A Merger 21:27

1+ y ago21:27

21:27

A brand strategy often begins with designing the logo or determining the target audience. But sometimes, it is a good idea to use competition as a starting point. Lisa Marceau and Kristine Merz discuss how to look into other businesses within your chosen niche to develop a strong brand identity. They break down strategies in choosing the right busi…

1
A Human-Centered Approach To Redefining Services In A Merger 24:47

1+ y ago24:47

24:47

When companies merge in the acquisition process, it is more than just two entities coming together. These companies carry with them the people in that transition, and often, the people aspect gets overlooked. In this episode, Lisa Marceau and Kristine Merz call for a human-centered approach to redefining services in a merger. They talk about how le…

1
Two Brands Become One 28:01

2y ago28:01

28:01

Starting a brand requires a strategy and clarity, but when two brands become one, it is essential to think about rebranding because it creates an impact on both companies. Lisa Marceau and Kristine Merz discuss how rebranding works out during mergers and acquisitions. When merging two companies, it is essential for employees to understand and be cl…

1
Establishing Organizational Clarity Will Magnify Your Brand 22:25

2y ago22:25

22:25

Company values. Mission and vision. Competitive strategy. Brand challenges. These are all familiar terms to employees, employers, and anyone involved in organizations. But how deep really is your comprehension of these terms? Do we understand their value to the company? Do we actually know “why” our companies do what it does? In today’s episode, we…

1
A Rebrand Case Study In Four Parts: Exploring New Markets Part II 25:26

2y ago25:26

25:26

Rebranding is a marketing strategy that is important in any business. Continuing the previous episode’s discussion, Lisa Marceau and Kristine Merz dive into the process of creating the NERI rebrand and citing the importance of different factors such as strategy, communication, and addressing issues to develop a successful rebrand. They also highlig…

1
A Rebrand Case Study In Four Parts: Exploring New Markets Part I 24:02

2y ago24:02

24:02

It’s normal to shift your focus and rebrand as a company - in fact, it’s often necessary for growth over time. Many big companies like Dropbox or Uber underwent rebranding. Whether it was a fresh change in their design and color scheme to be current, or a change in vision for the organization, rebranding has done wonders for these companies. Howeve…

1
A Rebrand Case Study In Four Parts: Transforming Brand Identity Part II 37:26

2y ago37:26

37:26

In our previous episode, Kristine Merz and Lisa Marceau talked about their first meeting during the rebrand of NERI in 2004. Today, they continue their deep dive into what a company needs to do for a successful rebranding. They talk about how a human-centered approach can help create the fit and help the new brand identity resonate with people. The…

1
A Rebrand Case Study In Four Parts: Transforming Brand Identity Part I 29:37

2y ago29:37

29:37

Rebranding and evolving a brand identity to something new isn’t an easy task. Lisa Marceau and Kristine Merz talk about their first meeting during the rebranding of the New England Research Institutes (NERI). They discuss their first encounter and how they learned to ask the hard questions that need to be asked during rebranding. They talk about ho…

1
The Human In Human-Centered Research And Brand Strategy 25:52

2y ago25:52

25:52

People need to find the "human" in human-centered research. They are so focused on the "doing" part of their hypothesis that they forget about the participant. Let them participate more. Listen to your audience to find out what barriers they may have. Join Lisa Marceau and Kristine Merz as they talk about the human side of clinical trials. Learn ho…

1
Understanding Brand Identity Through Organizational Clarity 20:06

2y ago20:06

20:06

Building your brand identity can be a difficult task. Maybe it’s time to consider taking a human-centered approach towards your brand identity? Lisa Marceau and Kristine Merz discuss their approach towards building brand identity and what you need to consider when taking the human-centered approach. They also discuss the need for organizational cla…

1
Finding Your Chocolate And Peanut Butter 12:21

2+ y ago12:21

12:21

An approach to problem-solving that involves the human perspective in all steps of the process, human-centered innovation is steadily gaining traction in the work environment. But how do you achieve it? Lisa Marceau and Kristine Merz both agree it’s through research and design. Picking up from the last episode’s discussion about the importance of r…

1
The Importance Of Knowing Where You’re Going 14:47

2+ y ago14:47

14:47

Before pursuing a goal, you must first determine why you want to achieve it. The same goes with research and science; before you can appreciate the results, you must first know the importance of where you’re going. What is the purpose of what you're trying to achieve, and have you thought about your audience as you develop your path forward? Lisa M…

1
Understanding What Brand Structure Means In An Acquisition 22:08

2+ y ago22:08

22:08

Having a brand is foundational for any business. But how many organizations make an effort to establish a brand structure? In this episode, Lisa Marceau and Kristine Merz define and break down brand structure, a.k.a. brand architecture, to explain how it impacts your business, especially for merger acquisitions. They discuss the three types: master…

1
Getting It Right The First Time - Whether It’s Your First Or Last Merger/Acquisition 24:32

2+ y ago24:32

24:32

Whether it is your first or last acquisition, understanding all the layers affected is essential to a successful venture. Mergers and acquisitions are the most disruptive thing any organization can go through. It's important to build a trusting and transparent environment for everyone involved. Remember, you're not just bringing in another company,…

1
Leadership In Merger/Acquisitions: Managing Disruptive Change At Every Level 15:51

2+ y ago15:51

15:51

An acquisition is when one company purchases another one outright. In contrast, a merger is a combination of two firms that subsequently forms a new legal entity under the banner of one corporate name. These two changes can be challenging for both the leader and their team. How exactly does a company navigate this shift in management? Join our host…

1
Human-Centered Innovation: Research Meets Design 27:21

2+ y ago27:21

27:21

Research and design can come across as two very different fields of discipline. It can be a real challenge to reconcile them in such a way that good design is achieved without disrespecting the science behind research. This is one of the prominent themes that defined the period when Lisa Marceau started working with Kristine Merz. Continuing with t…

1
The Importance Of Research To Our Lives And In Human-Centered Innovation And Design 26:24

2+ y ago26:24

26:24

We often overlook the importance of research in shaping everything from what we eat, to how we interact, and of course how we approach health. For millennia, research has been the thread that has held the fabric of society—from successes and innovations, even to failures that inform us what does and doesn’t work. There is no more current example th…

1
Introducing Kristine Merz and Lisa Marceau: Bringing Human-Centered Innovation Back To Research And Design 32:00

2+ y ago32:00

32:00

The sky is the limit when it comes to what you can innovate in this day and age. One setback to often creative innovation is the growth of innovation just for innovation's sake. It’s here that the human connection gets lost along the way. Bringing human-centered back into innovation through combining research and design, Kristine Merz and Lisa Marc…

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Innovation Center 팟 캐스트

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1
Human-Centered Innovation

Lisa Marceau and Kristine Merz

1
The Big Merge: Navigating The Complexities Of Multi-Company Mergers With Juli Leonard – Part 1 23:56

1
The Big Merge: Navigating The Complexities Of Multi-Company Mergers With Juli Leonard – Part 2 20:27

1
Internal And External Communication - Communicating The Change Of One Brand Going Away. How The Two Become One. 29:15

1
Using Competition To Start To Define Your Brand Strategy In A Merger 21:27

1
A Human-Centered Approach To Redefining Services In A Merger 24:47

1
Two Brands Become One 28:01

1
Establishing Organizational Clarity Will Magnify Your Brand 22:25

1
A Rebrand Case Study In Four Parts: Exploring New Markets Part II 25:26

1
A Rebrand Case Study In Four Parts: Exploring New Markets Part I 24:02

1
A Rebrand Case Study In Four Parts: Transforming Brand Identity Part II 37:26

1
A Rebrand Case Study In Four Parts: Transforming Brand Identity Part I 29:37

1
The Human In Human-Centered Research And Brand Strategy 25:52

1
Understanding Brand Identity Through Organizational Clarity 20:06

1
Finding Your Chocolate And Peanut Butter 12:21

1
The Importance Of Knowing Where You’re Going 14:47

1
Understanding What Brand Structure Means In An Acquisition 22:08

1
Getting It Right The First Time - Whether It’s Your First Or Last Merger/Acquisition 24:32

1
Leadership In Merger/Acquisitions: Managing Disruptive Change At Every Level 15:51

1
Human-Centered Innovation: Research Meets Design 27:21

1
The Importance Of Research To Our Lives And In Human-Centered Innovation And Design 26:24

1
Introducing Kristine Merz and Lisa Marceau: Bringing Human-Centered Innovation Back To Research And Design 32:00

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