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Two Brands Become One
Manage episode 354012011 series 3329942
Kristine Merz and Lisa Marceau에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kristine Merz and Lisa Marceau 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Starting a brand requires a strategy and clarity, but when two brands become one, it is essential to think about rebranding because it creates an impact on both companies. Lisa Marceau and Kristine Merz discuss how rebranding works out during mergers and acquisitions. When merging two companies, it is essential for employees to understand and be clear about their expertise and perspective. Lisa and Kristine also explain that companies need great employees, so they must hold onto the ones they have because, in this transition point, employees must also empower themselves to figure out how they’re going to fit, while leaders must learn to communicate the opportunities to advancements. To understand the underlying guidelines in making two brands become one, tune in now on Human-Centered Innovation!
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21 에피소드
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