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A Rebrand Case Study In Four Parts: Exploring New Markets Part II
Manage episode 346344507 series 3329942
Kristine Merz and Lisa Marceau에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kristine Merz and Lisa Marceau 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Rebranding is a marketing strategy that is important in any business. Continuing the previous episode’s discussion, Lisa Marceau and Kristine Merz dive into the process of creating the NERI rebrand and citing the importance of different factors such as strategy, communication, and addressing issues to develop a successful rebrand. They also highlight how the significance of helping your client understand the reason for the changes is mainly because the market is also changing.
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21 에피소드
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