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A Rebrand Case Study In Four Parts: Exploring New Markets Part I
Manage episode 345093997 series 3329942
Kristine Merz and Lisa Marceau에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kristine Merz and Lisa Marceau 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
It’s normal to shift your focus and rebrand as a company - in fact, it’s often necessary for growth over time. Many big companies like Dropbox or Uber underwent rebranding. Whether it was a fresh change in their design and color scheme to be current, or a change in vision for the organization, rebranding has done wonders for these companies. However, if rebranding goes wrong, it could do more harm to your company than good. Join your hosts, Lisa Marceau and Kristine Merz as they talk about the second rebranding of NERI, and how human-centered innovation helped drive the process to avoid common pitfalls.
For more information about JKAM Investments, visit jkaminvestments.com
21 에피소드
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