최고 Golden Rule 팟캐스트 (2025)

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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161: The Ai and ABCs of SEO for Law Firms with Jay Berkowitz 54:17

4일 전54:17

54:17

Most lawyers don’t realize they’re practically invisible on Google and it’s costing them clients. In this webinar, I break down the Ai and ABCs of SEO, Artificial Intelligence - or Ai for SEO is often called AEO and the core ABCs of SEO - Architecture, Backlinks, and Content are still they key strategic ways to get listed in Google Organic SEO sear…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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160: Rob Levine - The Heavy Hitter Shares Lessons and Strategies from His 25 Year Success Story 47:31

11일 전47:31

47:31

Most law firms think growth is about more cases, but Rob Levine proves it’s about smarter systems, stronger teams, and the right technology. Listen as we discuss Rob’s incredible path from police officer and EMT to running one of the largest PI firms in the country. You’ll hear how masterminds keep him accountable, why a training academy changed hi…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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159: Jay Berkowitz, Founder of Ten Golden Rules is Interviewed by Tim Sawyer on the Faster Outcomes Legal Keys Podcast 37:52

18일 전37:52

37:52

Ai is rewriting the rules for how law firms get found online and most aren’t ready. In my conversation with Tim Sawyer on the Faster Outcomes Legal Keys Podcast, I break down what Google’s new Ai Overviews mean for your firm and how “Answer Engine Optimization” is replacing traditional SEO. You’ll hear how to position your firm to show up in Ai sea…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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158: The Ten Golden Rules of Intake for Law Firms with Brooke Birkey and Jay Berkowitz 41:45

25일 전41:45

41:45

Most law firms lose clients before they’ve even signed them simply because intake isn’t done right. Brooke Birkey from Level Up Law Firm Business Coaching joins me to break down the 10 Golden Rules of Intake that turn more leads into signed cases. From giving prospects multiple ways to connect, to delivering five-star service on every call, we shar…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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157: Building Trust Through Video with Pat Taggart, SkyBlue Creative 35:13

약 1년 전35:13

35:13

When it comes to creating impactful videos, it’s not about scripts or perfection—it’s about storytelling that builds trust. In this episode, I sit down with Pat Taggart, founder of Sky Blue Creative, who shares his expertise on how law firms can use video to connect with clients and stand out in a crowded market. From practical advice on lighting a…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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156: Scaling Law Firms with AI, YouTube, and Smart Marketing with Fractional CMO Carl Downey 36:03

약 1년 전36:03

36:03

Most law firm owners think they need to handle everything themselves to grow. Hiring a fractional Chief Marketing Officer can help you scale faster and smarter without the cost of a full-time executive. In this conversation with Carl Downey of Complete Law Marketing, I reveal how law firms can use fearless marketing strategies to attract better cas…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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155: The 3 Key Shifts Every Law Firm Must Make with Tim Sawyer from Faster Outcomes and Jay Berkowitz Of Ten Golden Rules 1:26:29

약 1년 전1:26:29

1:26:29

Most law firms miss the real opportunity hiding in plain sight. It's a proven framework that can take you from 1 to 10x. Tim Sawyer from FasterOutcomes returns to the show and together we share a fantastic framework for the three parts every law firm must get right. 1. Attract better clients. 2. Close more cases. 3. Deliver five-star operations. Th…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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154: 10 Golden Rules to Transform Your Life & Your Practice with Chris Keller and Jay Berkowitz 45:39

약 1년 전45:39

45:39

This week I had the opportunity to sit down with Chris Keller of Keller Swan Injury Attorneys to unpack 10 Golden Rules to Rise and Transform Your Life and Your Practice. Chris opened up about how he scaled Keller Swan from a two-man shop to an 80-person, multi-state law firm and we realized the lessons weren’t just about business, but about life. …

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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153: They Don’t Teach You This in Law School – How to Build a Personal Brand & My Interview on Charley Mann’s Great Podcast 33:42

약 1년 전33:42

33:42

Most people think building a personal brand is about being everywhere—but the real power comes from being consistent in one place. I had the chance to be interviewed by Charley Mann on his podcast They Don’t Teach This in Law School, and we went deep into building a personal brand that drives real business. We talked about my story and how I went f…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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152: The Ten Golden Rules of Reputation Management and Crisis Communication with Evan Nierman and Jay Berkowitz 49:27

약 1년 전49:27

49:27

You might think a good reputation speaks for itself until one bad news headline or “X” tweet takes over the first page of Google for your name. I sat down with Evan Nierman, founder of Red Banyan and a true crisis whisperer, and together we developed the 10 Golden Rules of Reputation Management and Crisis Communications. You’ll learn exactly what t…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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151: There’s Riches in the Niches … Jay Berkowitz Interviewed by Ivy Slater 34:06

약 1년 전34:06

34:06

It’s amazing what can happen when one good conversation sparks a flood of opportunity. I sat down with Ivy Slater on her Her Success Story podcast to talk shop—from how I broke into marketing with brands like McDonald's and Coca-Cola to building Ten Golden Rules into a top digital marketing agency for lawyers. We covered how AI is rewriting the rul…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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150: Case Study: How Kendelle Pollitt Grew Pier Law by 477% 1:20:23

약 1년 전1:20:23

1:20:23

Ten Golden Rules just didn’t help Kendelle Pollitt grow her law firm but we watched her become a local powerhouse in the process. In this case study, I walk you through the exact strategies we used to help Pier Law and Mediation grow 477% in just three years. From showing up in Google’s AI search to converting higher-value clients with better intak…

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The Golden Rule

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Second Quarter / Ideas, Actions, Results. 45:14

약 1년 전45:14

45:14

Send us a text In episode 2 of season 2, the second quarter, we dive deeper into the game of life, which isn’t truly a “game”, because you could die and not be “playing” anymore. We enjoy analogizing life to a game, helping us not take life so “seriously”, while continuously playing to win. We discuss adaption to your wins and losses. We discuss id…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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149: The Ten Golden Rules of Content Creation for Law Firms by David Arato and Jay Berkowitz 42:34

약 1년 전42:34

42:34

I’ve seen too many law firms miss the mark with content that sounds smart—but doesn’t connect or convert or trigger free SEO traffic. That’s why David Arato and I teamed up to outline the 10 Golden Rules of Content Creation for Law Firms. Drawing from both of our backgrounds in law (David was the attorney) and digital marketing, we created a framew…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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148: New! Updated - Ten Golden Rules of Online Marketing - Law Firm Edition 1:28:08

약 1년 전1:28:08

1:28:08

In this episode Jay shares the updates to his game changing "10 Golden Rules of Online Marketing," offering new and improved insights tailored for law firms navigating the digital landscape. He share rules like “There are no rules”, The Best Never Rest” and “Lead the Trends”. Berkowitz underscores the method to target projects for innovation, the p…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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147: Ten Golden Rules of Networking for Lawyers with Keith Wasserstrom & Jay Berkowitz 28:42

약 1년 전28:42

28:42

Success in business starts with showing up, but Keith Wasserstrom shows us that true impact lies in turning simple interactions into lasting connections. As a seasoned business advisor and former attorney, Keith has mastered the art of networking and shares how lawyers and professionals can build relationships that drive results. In this episode, w…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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146: Using Legal Internships to Give Back, Build Brand and Backlinks with Adam Rossen 45:39

약 1년 전45:39

45:39

Building a thriving law firm doesn’t come from just winning cases, it comes from investing in people, systems, and community. Jay sits down with Adam Rossen, Founder of Rossen Law Firm, to explore how leadership, mentorship, and grassroots marketing have fueled his firm's growth. From a powerful internship program to authentic networking strategies…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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145: Intake Strategies and Emotional Intelligence with Brooke Birkey of Level Up Law Firm Coaching 34:59

약 1년 전34:59

34:59

Emotional intelligence isn’t a nice-to-have, it’s the difference between a good law firm and a great one. Jay is joined by Brooke Birkey, founder of Level Up Law Firm Business Coaching, who shares how emotional intelligence, intake precision, and interdepartmental alignment can transform a firm’s revenue and reputation. From client communication st…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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144: Unlock Time & Talent to Transform Your Law Firm with AI. Meet Tim Sawyer of Faster Outcomes 36:57

약 1년 전36:57

36:57

Scaling a law firm isn’t just about getting more cases,it’s about creating systems that let teams thrive without burning out. Jay is joined by Tim Sawyer, the EVP Sales of Faster Outcomes, who shares his journey from private equity exits to founding an AI-powered legal tech company. With a mix of real-world experience and strategic insight, Jay and…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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143: The 10 Golden Rules for Getting Referrals Without Even Asking by Jay Berkowitz & Stacey Brown Randall 48:41

약 1년 전48:41

48:41

Referrals don’t happen by accident. With these strategies you can get referrals without even asking. Jay Berkowitz and Stacey Brown Randall, author of Generating Business Referrals Without Asking: A Simple Five-Step Plan to a Referral Explosion, breaks down the science and systems behind creating consistent, high-quality referrals without uncomfort…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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142: Ten Golden Rules of High-Impact Leadership from Catalytic Leadership’s Dr. William C. Attaway 38:12

약 1년 전38:12

38:12

Most leaders don’t need more hustle—they need more clarity, focus, and intention. Leadership coach and author William C. Attaway joins me as we discuss the 10 Golden Rules of Catalytic Leadership, offering insights that go beyond theory and into real-world impact. From hiring smarter to evaluating success, shifting mindset to delegating authority, …

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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141: 10 Golden Rules for Running Your Law Firm Like a Business with Bianca Moreiras and Jay Berkowitz 41:18

약 1년 전41:18

41:18

If your law firm’s growth has stalled, it’s probably not because of your legal skills—it’s because you’re missing a playbook. In this episode, business coach and consultant Bianca Moreiras, Founder of Bianca Moreiras & Associates, joins Jay and together they reveal the 10 Golden Rules for running your law firm like a boss. With over 40 years in the…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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140: The Texas Showdown Debate with Attorney Angel Reyes – Does Brand matter in Digital? 1:24:44

약 1년 전1:24:44

1:24:44

When two seasoned legal marketers disagree on what really drives digital marketing results, it’s more than a debate—it’s a playbook in action. Taken from a live Texas Showdown Debate, internet marketing professional Jay Berkowitz goes head-to-head with attorney Angel L. Reyes, III, Founder of Angel Reyes & Associates. Listen as they debate over whe…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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139: Hona Co-Founder Manny Griffiths on Creating Happy Clients for Law Firms with Technology and Automation 37:32

약 1년 전37:32

37:32

Too many law firms lose trust not because of bad results—but because clients feel left in the dark. In this episode, Manny Griffiths, Co-Founder and CEO of Hona, reveals how law firms can solve the #1 bar complaint—lack of communication—by using smart, automated technology to keep clients consistently informed. Manny shares the story behind Hona’s …

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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138: Achieve Flow with Neuroscience, Psychology, and System Hacks: Chris M. King Helps You Unlock Your Next Big Leap 39:05

약 1년 전39:05

39:05

The key to achieving extraordinary results often lies in how you think, not how much you hustle. I had a powerful conversation with Chris M King, founder of Status Flow, about how law firm leaders and entrepreneurs can achieve exponential breakthroughs using neuroscience, psychology, and system “hacks.” I shared my story, and Chris shared his uncon…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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137: The Secret to Referral Marketing and Client Retention with Kara Prior, James Publishing 25:07

약 1년 전25:07

25:07

The best marketing strategy for law firms isn’t just about getting leads—it’s about turning those leads into loyal clients. I sat down with Kara Prior, President of James Publishing, co-founder of James’ Marketing Amplifier and a legal marketing expert, to discuss how lawyers can maximize referrals, create high-converting content, and build trust t…

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The Golden Rule

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First Quarter / Nostalgia, The Moment, and The Future. 33:12

약 1년 전33:12

33:12

Send us a text In the season two opener of The Golden Rule, the main plot remains the same, as minor details constantly evolve. Season one presented twelve episodes for the twelve months of the year. Season two presents four episodes for the four quarters of the year. There's four quarters in the financial calendar. There's four quarters in an NBA …

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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136: How Yener Benaroya of Virtual Latinos Helps Law Firms Scale with Virtual Professionals 33:51

약 1년 전33:51

33:51

Delegation isn't just about offloading tasks—it’s the secret to scaling a law firm without sacrificing quality or control. I sat down with Yener Benaroya, Chief Business Development Officer at Virtual Latinos, to discuss how law firms can leverage nearshore talent, streamline processes, and build a more efficient team. Yener shares insights on hiri…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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135: How Kenny Eliason of Quilia is Solving the #1 Client Complaint in Law Firms 33:32

약 1년 전33:32

33:32

Client communication is one of the biggest challenges for law firms, but what if technology could solve it automatically? I spoke with Kenny Eliason, the founder of Quilia, a legal customer communication tool that keeps clients informed and engaged without adding extra work for attorneys. Kenny shares how Quilia improves client satisfaction, reduce…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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134: Cooper Hurley CMO Cassidy Lewis Shares Marketing & Grassroots Strategies and Her Secret for Generating Client Referrals 34:00

약 1년 전34:00

34:00

The key to standing out in legal marketing isn’t just about spending more—it’s about building relationships, leveraging data, and mastering the client experience. I spoke with Cassidy Lewis, an expert in legal marketing and Chief Marketing Officer at Cooper Hurley Injury Lawyers, about the power of grassroots marketing, referral strategies, and age…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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133: Pro Tips for Using VAs and More from LauLau Remote Offshore Staffing Founder, Anna Lautenschlaeger 44:16

약 1년 전44:16

44:16

It seems like everyone is getting a VA - Virtual Assistant these days, and our guest this week has 5 VAs and she helps law firms, and other businesses hire the best VAs and legal staff too! Don’rt miss my conversation with Anna Lautenschlaeger, from LauLau Remote Offshore Staffing, an expert in legal staffing and business growth, plus Anna is aweso…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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132: Law Firm Strategist Erica Caviness Shares How Firms Can Grow with Purpose 24:22

약 1년 전24:22

24:22

True business growth happens when leaders embrace change, define success clearly, and build teams that can execute without them. I met with Erica Caviness, a legal industry expert, to explore how law firm owners can shift their mindset, create strong leadership structures, and implement processes that drive real results. Erica emphasizes the import…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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131: SOPs and How Adi Klevit Helps Businesses Thrive with Process Documentation 35:55

약 1년 전35:55

35:55

Success isn’t just about growing your business—it’s about building systems that allow it to thrive without you. I had the opportunity to speak with Adi Klevit, an expert in process documentation and business efficiency, about how professionals can create scalable systems to maintain consistency, improve training, and free up time. Adi shares insigh…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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130: 2-Time GLaM Award winner Tim Semelroth on Marketing a Winning Law Firm 43:01

약 1년 전43:01

43:01

The path to standing out in a crowded field doesn’t start with gimmicks; it begins with authentic connections, strategic planning, and consistency. I had the pleasure of speaking with Tim Semelroth, a leader in personal injury law and digital marketing innovation, who shared how his team’s efforts have earned them back-to-back GLaM Awards. From lev…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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129: Sales-Free Selling: Insights from Steve Fretzin on Building Relationships 42:29

약 1년 전42:29

42:29

The secret to growing a successful business isn’t just about working harder—it’s about building smarter relationships and leveraging time efficiently. I had the privilege of speaking with Steve Fretzin, a seasoned coach for professionals, who specializes in helping lawyers master business development without the pressure of traditional selling. Ste…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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128: Ivy Slater on The Art of Law Firm Leadership and Succession Planning 38:53

약 1년 전38:53

38:53

Success in business is about more than hard work—it’s about crafting a vision, building strategies, and surrounding yourself with the right people. Ivy Slater brings her experience as a successful entrepreneur and coach to help law firms and professionals unlock their potential through strategic growth and succession planning. By aligning personal …

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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127: From The Derby to Courtrooms to Kentucky Bourbon: Legal and Business Insights from Andre Regard 46:04

약 1년 전46:04

46:04

Behind every successful lawyer is a blend of expertise, adaptability, and a knack for storytelling—and Andre Regard exemplifies all three. Today I am joined by Andre, whose journey spans from the horse tracks of Kentucky to bourbon distilleries and high-stakes litigation. He shares insights on building a versatile legal career, the art of client se…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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126: Law Firm Profitability and Business Process with Mark Khazanovich from KORE Accounting Solutions 34:27

약 1년 전34:27

34:27

If you’ve ever wondered how law firms can achieve financial efficiency and unlock sustainable growth, this episode has a wealth of insights. I sat down with Mark Khazanovich of KORE Accounting Solutions to dive into the tools and strategies every law firm needs to thrive in 2025 and beyond. Mark shared how his firm specializes in helping law practi…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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125: Streamlining Law Firm Accounts Receivable with Matt Darner from Collbox 32:05

약 1년 전32:05

32:05

Are you looking for some strategies to stabilize your law firm’s cash flow? In this episode, I sit down with Matt Darner, co-founder of Collbox, to uncover the secrets to mastering accounts receivable and build a financially sustainable practice. Matt shared valuable insights into the importance of cash flow management and collections for law firms…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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124: How to Create Your Annual Business and Marketing Plan – The 2025 Playbook for Law Firms 51:41

약 1년 전51:41

51:41

Welcome to our annual planning session! I dive deep into the strategies and tools you need to build a winning business and marketing plan for 2025. From setting objectives to developing your strategies and tactics, I break down the steps to help your firm thrive. And to make it easier, I’ve created a downloadable Workbook and Worksheet to help you …

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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123: Meet Lawyerist CEO Stephanie Everett – Creating Scalable Law Firms 37:00

약 1년 전37:00

37:00

Ever wonder what it takes to scale your law firm while reclaiming your life? Stephanie Everett reveals the blueprint for building a thriving practice that works for you, not the other way around. I had the pleasure of speaking with Stephanie Everett, CEO of Lawyerist. Stephanie shared her fascinating journey from practicing attorney to managing a 2…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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122: Chris Ronzio from Trainual on Transforming Training, New Employee Onboarding and Processes for Scalable Success 48:34

약 1년 전48:34

48:34

Do you want to scale your business without being tied to every detail? Our guest today Chris Ronzio, the founder of Trainual, shares the secrets behind creating a streamlined, scalable business through effective systems and SOPs. Chris shared his journey from running a sports video production company to creating Trainual, a game-changing software t…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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121: Secrets of High-Converting Law Firms: Proven Intake Strategies with Attorney Ben Leader, Chad Kerby, and Adam Reiman 1:28:11

약 1년 전1:28:11

1:28:11

For our latest webinar I hosted an incredible panel of experts—Ben Leader, Adam Reiman, Chad Kerby, and Gary Musler —where we uncovered game-changing intake strategies that can revolutionize law firm conversion and client acquisition. From optimizing response times to implementing effective lead tracking and follow-up systems, we explored how firms…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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120: Attorney, Law-Di-Gras host, founder of Justice HQ and Attorney Share: meet lawyer-entrepreneur Robert Simon 40:16

약 1년 전40:16

40:16

I had the privilege of sitting down with Robert Simon, co-founder of the Simon Law Group, Law-Di-Gras, Attorney Share and Justice HQ, to explore his remarkable journey from launching a small law practice in 2009 to leading a powerhouse firm with 27 lawyers across multiple states. And, somehow he also finds time to host the popular Bourbon Approved …

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The Golden Rule

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Questions 26:37

약 1년 전26:37

26:37

Send us a text In the season 1 finale called "Questions", we answer some questions, ask some questions, and speak about situations that may create more questions, and eliminate any question. We introduce a new segment called "Random Thoughts" and speak about season 2. Support the show저자 Kaimel Jamaal Rule

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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119: Automate, Communicate and Innovate with Tech Experts Edward Kirk, Jay Sarmaz, Kellen Brown and host Jay Berkowitz 1:14:14

약 1년 전1:14:14

1:14:14

Automate, Communicate and Innovate! At our most recent live event I had the privilege of hosting a stellar panel featuring Edward Kirk, Kellen Brown, and Jay Sarmaz, where we explored cutting-edge tools that are transforming business marketing and client engagement in the legal industry. We dove deep into the role of technology in enhancing everyth…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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118: Raquel Gomes from Stafi shares insights on staffing solutions for Law Firms 33:15

약 1년 전33:15

33:15

Hiring great resources as VAs, paralegals and office staff can transform your law firm’s productivity, profitability, and your work-life balance. In this game-changing episode I am joined by Raquel Gomes, the founder of Stafi, a unique staffing solution tailored specifically for small and mid-sized law firms. Raquel shares her journey from corporat…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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117: The App for Law Firm Client Communications – Meet Case Status CEO Andy Seavers 37:41

약 1년 전37:41

37:41

Discover how streamlining client communication can transform your law firm’s success. I had the pleasure of speaking with Andy Seavers, co-founder and CEO of Case Status. Andy and I delved into the critical role that client communication plays in the legal industry and how Case Status is transforming client engagement for law firms. Andy shared how…

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Ten Golden Rules Internet Marketing for Law Firms Podcast

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116: Strategies from Greg Crabtree’s Fantastic Book – Simple Numbers for Big Profits 34:22

약 1년 전34:22

34:22

Today I welcome Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits, to dive deep into the most common sense financial strategies that I have ever used. Greg shares his straightforward approach to accounting, including focusing on gross margin instead of just revenue, and why achieving a labor efficiency ratio of 2:1 is critical for…

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The Golden Rule

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What is The "Right" Thing to Do? 37:49

약 1년 전37:49

37:49

Send us a text In episode eleven, we ask about and discuss the "right" things to do. We've discussed a lot of everyday actions and feelings in our time together during the first ten episodes, and in this sum of season one, you may switch some of your "right" decisions to the "wrong" side of the board. You may double down on your "wrong" decisions b…

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