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S.O.B. (Small Owned Business) Marketing

chelsea@theseasonedmarketer.com

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Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away ...
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Small Business Marketing Mastery Podcast

Small Business Marketing Mastery

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Welcome to Small Business Marketing Mastery, where you can find marketing information and ideas, we offer extremely effective, useful and entertaining marketing tools in the lowest cost you can find in the market. We also feature opinions of the most successful and established businesses in Sydney where they also share their winning marketing strategies.
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Small business marketing can be challenging. Follow along every Tuesday as Clarence Fisher, everyone's favorite small-business marketing expert uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick-and-mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your lo ...
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Marketing small businesses can be a tough row to hoe. Everyone's an expert until you really analyze results. More traffic, better rankings, social media presence - they mean nothing if those efforts don't improve your business.The reality is most marketers servicing small and mid-sized businesses know some tactics, but they don't know marketing. For SMBs, marketing can be a steep and expensive learning curve.This podcast weeds through the garbage and simplifies marketing for SMBs.
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Small business marketing can be challenging. Follow along every Tuesday as Clarence Fisher, everyone's favorite small-business marketing expert uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick-and-mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your lo ...
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Should I be doing my own bookkeeping and accounting? Is QuickBooks the best software for me to use in my business, or is there another accounting software I should be using? What’s the best way for me to process my payroll? How can I track my money and cash flow? How do I prepare for my business taxes? What do my financial statements really mean? How can I bring my business to the next level? How can I grow my business? What is the best way to create my business strategy? Should I start a si ...
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The Making Sense of Social Media podcast offers social media and digital marketing tips for small business owners and entrepreneurs. As a professional social media marketer since 2011 I've learned much about social media marketing. I LOVE social media, and now I'm bringing you the best of everything I have, to help you succeed in 2024 and beyond. Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support
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CliquePrize® seeks to create a meaningful dialog and understanding of customer needs and behaviors with small businesses through the power of digital promotions. Watch our Intro video to learn why. CliquePrize® believes growing a small business starts with strong data and customer research. The quickest and easiest way to obtain customer data is to give away a prize and survey customers. With a turnkey system to create and manage local promotions, CliquePrize® is the perfect tool to target, ...
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The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
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Our podcast aims to discuss tips and strategies that small business owners can use to maximize their digital footprint and help bring in more visitors to their businesses. We will touch on a variety of marketing, branding and even web design ideas that will help give direction towards maximizing your digital marketing and branding efforts. Visit https://sharptackmedia.com for more small business tips and techniques.
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Tactical and practical marketing ideas, strategies and resources for small business owners and entrepreneurs. Bethany Meadows has been the president of Vertical Solutions Media for the past 14 years. Vertical Solutions Media is a full-service marketing agency located in Birmingham, Alabama. They specialize in brand development, content marketing and growth strategies. Get out of survival mode! It's your TIME TO THRIVE! Learn more about Time to Thrive marketing iniatitives for business owners ...
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Join James Eling as he discusses the strategy and tactics of Small Business and the strategy and tactics of histories great generals. Growing a small business is tough. We look at leadership, innovation, technology and how to wrap it all up to build a fast growing company. James runs 3 companies, generates over 5,000,000 page views a year and has customers in 5 countries. Learn how you can marry the latest technology with the ageless principles of Sun Tzu for your business today.
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Welcome to Deathground Marketing's Retail Podcast. The Mobshow. In 2012 I walked out of prison. I began my 30th year, with £49 in my back pocket, no home, no job and little prospect of getting one. 6 years later I had founded chain of 27 stores across the UK on a shoestring and a backpack full of stock. We have multi million pound revenues each year and if I can do this, then you can achieve your own entrepreneurial dreams too. With the ease today of setting up a website, social media profil ...
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How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips ...
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Small Business Spotlight is a show that gives small businesses a spotlight on what they do. The host of the show is Marcel Blanchet with Mosaic Marketing and Advertising. Each episode will spotlight a small business, what they do and how they do it. The discussion will be about how to grow a business and make it successful using advertising and marketing techniques and strategies.
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Simplified Business Growth is a podcast for small business owners, entrepreneurs or anyone that wants uncommon growth in their businesses and their lives. Join us on our quest to ignite a small business resurgence and help business owners around the world grow beyond their wildest dreams.
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SocialZoomFactor is a podcast created for you, the business and marketing leader in startups to enterprise organizations. If you want to learn how to integrate social media, content marketing, experiential branding, digital marketing and the latest technology to zoom results in business and life you won't be disappointed in the energy and information Pam Moore delivers 5 days a week. Each episode brings you actionable tactics and strategies you can implement today for real business results. ...
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How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day? These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-no ...
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The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy

The Huddle Podcast - Ceri Gillett & Aby Moore: Bloggers, Marketers

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Ceri Gillet and Aby Moore present The Huddle Podcast each week to give you a dose of 'real' small talk for a big business. Both busy Mamas with a huge drive to build their online empires. Their philosophy is it might sometimes be #messy, but you can bet your bottom dollar it will get done. Aby and Ceri want to be your biz BFFs to help you navigate through the online biz world and create an empire you love and a community that loves you.
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Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and today we are celebrating our 200th podcast episode. I wanted to create this landmark episode on a topic that the majority of the clients that I work with are struggling with, and I have a feeling you’ll b…
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Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. Instagram and Meta are ALWAYS changing. It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the wa…
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Danny discusses the importance of consistent cross-channel marketing and how it can optimize ad spend and improve marketing results. He emphasizes that this podcast is for all small business owners, regardless of the industry. Danny explains the difference between omni-channel marketing and cross-channel marketing, and highlights the need for a con…
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Are you currently working on taking the leap from side hustle to full time entrepreneur? If so, you do not want to miss this episode of the S.O.B. Marketing Podcast! In this very honest conversation, we talked with Michelle of Vision Balm about her journey and experience of taking her side hustle and making it her full time career. Michelle is a vi…
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Strategy and a well-thought-out plan can help you and your business achieve the impact and success you set out to accomplish when you first started your business. Having a plan will keep you on course and avoid potential pitfalls you may find yourself experiencing when you don’t have a plan. When you have a well-thought-out plan, even if it is only…
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Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the tenth episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regular…
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What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.) In this episode,…
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The word of the week is ✨Authenticity ✨ Rae S., owner and designer for The Design Demon, is here to talk branding and how to stay true to who you are as an entrepreneur. Join us as we discuss how being authentic and confident in your branding will not only help you with sales, but it will allow you to easily create a community. This is an episode y…
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Patience is a virtue. Owning a business means you need to really hustle to be successful, and practicing patience may not be something you’ve thought about much in your business, but by being patient, you may just start to see better options you have available for your business. There will be many times in your business when you will need to plant …
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Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the ninth episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regular…
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We all know about those social media “best practices” right? Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is be…
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You created an Instagram page with all the intentions of posting and promoting your small business, but that was months ago and you haven't touched it since. DO NOT delete that page! DO NOT give up! This week on the S.O.B. Marketing podcast we are talking about how you can revive a DEAD social media account (or start from scratch). PLEASE REMEMBER …
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Setting limits and boundaries in your business helps to prevent burnout in your business, especially if you are a solo entrepreneur and you are doing everything in your business on your own. You need to take time to enjoy your personal life as well, but many business owners have a hard time delegating or allowing others to help. I get it, it is har…
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Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the eighth episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regula…
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Let’s talk about content creation burnout. It’s a real thing, there are marketers out there who are ALWAYS just creating. Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, Today, we’re discussing strategies for repurposing old content …
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Hey you S.O.B.s (Small Owned Businesses)! This week is all about spring cleaning and what steps you can take to "clean up" your small business. As small business owners, you are busy with your day to day. However, there are some parts of your marketing that you want to routinely check up on, or clean, to make sure you are providing your audience wi…
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Every business owner wants to make sales. Generating sales and incurring revenue so that you have the funds you need to pay for your expenses and have enough net income so that you can enjoy the fruits of your labor is the dream of most business owners, but when you lose your focus on sales or are unsure how you should be getting additional sales, …
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Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the seventh episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regul…
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Are you struggling to find fresh ideas for your social media, blog, or podcast content? We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to? And what about new content ideas? How do I come up with those? Well, you are in luck because today, I’m sharing …
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The one thing we all want to know is how the heck do we win online? I mean really, how do we win on social media? In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts. I’m answering questions like Why do you need to define your value proposition and how it’s going to…
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In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling. I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel …
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This week's guest is Barbara Carneiro (https://www.barbaracarneiro.com/), a brilliant social media strategist who gives some amazing tips and advice on how to approach your social media marketing and content strategies from a new, maybe different angle than you've considered before. I hope you love this episode as much as I do! Your Marketing Mento…
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Hey S.O.B.s 👋 This week on the podcast we are talking about the Facebook Ads Library (also known as the Meta Ads Library). This is a FREE RESOURCE for browsing currently active social media ads. If you do NOT know about this searchable database, make sure you watch this episode and share it with other small business owners! PLEASE REMEMBER TO FOLLO…
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Keeping up with your bookkeeping will not only help you with your compliance tasks, such as filing your tax return at the end of the year, but having this financial data will also help you make smart business decisions. In today’s podcast episode, you’ll learn about the most common financial mistakes and how you can prevent them in your business. U…
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How do I grow on social media? What's the best type of content to post? What are the latest best practices on Instagram, LinkedIn, and every other social media network? And how do I even know if what I'm doing on those platforms is even working? Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online.…
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Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the sixth episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regular…
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This week you're in for a REAL treat in the Making Sense of Social Media podcast featuring Luke Stillwell. Luke's agency is 07 Heaven Marketing [https://07hm.co.uk/] and Luke can also be reached on LinkedIn [https://www.linkedin.com/in/lukestillwell/]. Luke and I have a great discussion about brand, messaging, and what it truly takes to win over yo…
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A podcast can be a great way for your small business to connect with your community and grow a following. However, there is a lot that goes into podcasting, and it might not be the best option for YOUR small business. In this episode we discuss 4 questions you need to ask yourself before deciding to create a podcast for your small business. REMEMBE…
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Learning about your competition will help you gain sales by making sure your product goes above and beyond what your competition has to offer. Competition isn’t bad; in fact, understanding precisely who your competition is will help you determine if your business is on the right path to success. In today’s podcast episode, we will cover who your co…
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Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the fifth episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regular…
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Hey all you S.O.B.s! This week on the podcast we are talking about the potential TikTok ban and what it could mean for your small business. Will TikTok actually get banned? Who knows - but we want to give you some ideas and action items for your small business in case it does go away. #tiktokban #smallbusinessmarketingtips #smallbusinesstips PLEASE…
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Using your passion for boosting profits in your business is key to your happiness and success, but you need to know how to propel your passion into your business. Focusing on what excites you and putting that energy to work for you to create a profitable business takes work, but when you have passion behind your every move, you are able to push thr…
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Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the fourth episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regula…
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Explore the dynamic landscape of marketing with our comprehensive comparison between Digital and Traditional Marketing. With Marketing Academy For Small Business uncover the advantages and drawbacks of each approach to maximize your marketing ROI and propel your business to success.저자 marketingacademyoffical
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This week's Making Sense of Social Media guest, Robert Brown, has some AMAZING observations and practices that he shares for the small business owner marketing themselves! You very well make come out of this with some new ways of creating content that you had never considered before. Robert's agency is The Customer Shop [thecustomershop.com] and he…
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This week on the S.O.B. Marketing podcast we are discussing Google's new Search Generative Experience (SGE). Google is changing the way we search, which means businesses are going to have to change the way they do keyword marketing, SEO, and build their website in general. Don't worry! We have tips to help get a head start on prepping for SGE. PLEA…
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You can have the most in-depth business plan and create the best strategy for your business, but if you don’t take action, you’ll never reach the dreams you have for your business. You want to make sure you are taking the right actions in your business and staying consistent with your actions so that you create the momentum you need to propel your …
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Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the third episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regular…
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Viral videos, trends, and memes - do they help or hurt your small business? This week we are talking about how to navigate meme culture and viral trends as a small business owner looking to gain more visibility. You do NOT want to skip this episode, as we discuss how to use trends to your advantage, AND how to NOT use trends that might hurt your bu…
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This episode is so incredibly encouraging, I hope you'll find the time to listen. Jarrett Sherman is a brilliant marketing strategist with a world's worth of experience in different genres throughout his career. He now focuses in on helping businesses how to find their target audience, then know how to surprise and delight them using social media. …
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Having a clear business plan and strategy in place so that you know the direction you want your business to go is one step in the process of reaching your goals as a business owner. When you take these strategies and develop milestones for each of them, you will be crystal clear on your next steps to success. Creating your business milestones will …
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Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the second episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regula…
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Hey you S.O.B.'s 👋 Who else has a difficult time talking about their small business? Today we are taking our two different personalities (Vivian's extrovert to Chelsea's introvert) and listing ways you can feel more comfortable and confident while talking about your baby! (...your small business...not your actually babies.) PLEASE REMEMBER TO FOLLO…
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Chad Illa-Petersen, the Story Catcher, is my guest on this week's episode of Making Sense of Social Media!Chad shares so many INCREDIBLY valuable tips and memorable quotes during this interview, including this one: "we're so busy creating what we're supposed to instead of creating what we were made to" ... it's just a super packed episode that I ho…
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One of the biggest mistakes business owners make when they are starting their business is to mix their business and personal funds together. It may seem like this is the easiest and most straightforward way to manage their business finances, but in reality, it creates additional work and complexity for the business owner, which is a costly mistake.…
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Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the first of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regular Masteri…
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On this week's episode, I welcome Matthew Dorrington of Blue Moxie! Matthew has a lot to say about how SEO works within the scope of digital marketing, and your content. He's got a great sense of humour and was a delight to interview! I know you'll love this episode!When you need hands-on learning and deeper connections with other small business ow…
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