National Geographic photographer and conservationist Jaime Rojo has spent decades capturing the beauty and fragility of the monarch butterfly. Their epic migration is one of nature’s most breathtaking spectacles, but their survival is under threat. In this episode, Jaime shares how his passion for photography and conservation led him to document the monarchs’ journey. He and host Brian Lowery discuss the deeper story behind his award-winning images, one about resilience, connection, and the urgent need to protect our natural world. See Jaime's story on the monarch butterflies at his website: rojovisuals.com , and follow Brian Lowery at knowwhatyousee.com .…
Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away. Whether you’re just starting out or looking to take your business to the next level, join us for expert insights, relatable stories, and a good dose of sisterly banter. Subscribe now and let’s grow your small business together with the S.O.B. Marketing Podcast!
Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away. Whether you’re just starting out or looking to take your business to the next level, join us for expert insights, relatable stories, and a good dose of sisterly banter. Subscribe now and let’s grow your small business together with the S.O.B. Marketing Podcast!
We've made it to 100 episodes of this podcast!!! 💯🎉 Thank you so much to our listeners for tuning in every week for marketing news, tips, and tricks designed to help small business owners. This week we are taking a trip down memory lane. Vivian and I each talk about 3 different episodes of this podcast that we LOVE, why we love the episodes, AND why you should go listen if you haven't yet. Have a topic you want us to discuss? Let us know! Leave a comment, send us a DM on social media at The Seasoned Marketer, or email us at Help@TheSeasonedMarketer.com. Thank you again, here's to many more episodes of helping small business owners succeed in marketing and their business. 🎉 PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 01:56 Celebrating 100 Episodes of Marketing Insights 04:15 Networking Tips for Small Business Owners 08:47 Facebook & Instagram Blue Checkmark Verified 14:10 Lead Magnets in Marketing 20:13 Growing Your Small Business Locally 28:14 Choosing the Right Vendor Market 36:24 The Importance of Google for Small Businesses 42:56 Celebrating 100 Episodes and Lessons Learned _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Networking Tips for Small Business Owners: https://youtu.be/SewV5Fw-CyU?si=YGqfo1ftzLTblaOc Facebook & Instagram Blue Checkmark Verified: https://youtu.be/husBvI8W0Fg?si=OpmGYb8gfxNwBLuP Lead Magnets in Marketing: What They Are & How To Make Them: https://youtu.be/7o_TRgtn8tU?si=dkBYOAOFVpkcgY1w How To Get Local & Grow Your Small Business: https://youtu.be/4jK68Aa6TW4?si=eIjBD5SSQNK7SDEI Picking The Right Vendor Market (w. Guest The Design Demon): https://youtu.be/zPA3dyIVF4M?si=Jizaysn8i0LwjnSb Brick & Mortar Marketing Tips (w. Guest Black Circle Records): https://youtu.be/ohG8s5vtZ6g?si=A47SZ75p4TUeywy4 How To Build a Stand-Out Brand in Your Niche Market (w. Guest Cork & Fizz): https://youtu.be/HAiEqMgS6rU?si=s9UK4uFSlf5gJJYq Turning Passion into Profit (w. Guest Southern Curiosities): https://youtu.be/yY199O114Dw?si=KKMiLHpT8fcqBdmC Rebranding Your Small Business (w. Guest Sweet Rose Waxing Company): https://youtu.be/YsXkpShd05o?si=RP4LlsoRINguKmPB Why Google Matters For Your Small Business: https://youtu.be/mh0rWGneFiI?si=LNvT87XEMsNJkfOp SEO Is Changing in 2025 - Here's What Small Businesses Need To Know: https://youtu.be/aZG5wBIfVDo?si=DgWVgRTVAFsAn3DW 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
If you are burnt out from social media, or simply want to expand your marketing strategy past social media marketing - this is the episode for you. Marketing is so much more than social media, and there are so many effective strategies to help you grow your small business - both free and paid. Vivian and I talk about different marketing strategies and initiatives that can help your small business grow - that do not involve social media. We also talk about how social media is NOT really “free”, and may not be the best option for your small business. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 04:25 Small Business Marketing WITHOUT Social Media 06:02 Exploring Sponsorships as a Marketing Strategy 13:22 The Power of PR and Podcast Appearances 21:04 Networking: Building Connections in Business 30:32 Email Marketing: Control and Connection 33:06 Reviving Traditional Marketing: Not Obsolete 38:51 Digital Advertising: Strategies for Small Businesses 41:28 Community Engagement: Tapping into Local Opportunities 48:15 TLDL: Diverse Marketing Strategies for Small Businesses _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Be The Change Charleston: https://www.bethechangecharleston.org Donut Connection & Cheesesteaks of Goose Creek: https://www.facebook.com/donutconnectiongc/ 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Our hearts go out to everyone impacted by the fires in Los Angeles and California. This week's episode of the S.O.B. (small owned business) Marketing podcast is focused on resources for those affected, and how others can help. Keep reading for all the links to the resources we discuss in this episode, and please consider helping out someone in need. Know of a resource or a way to help that we did not mention in this video? Leave a comment or send us a DM @TheSeasonedMarketer on social media so we can add it to our list! You can also send us an email at Help@TheSeasonedMarketer.com. ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Please Leave Us a 5 Star Review! 01:24 Updated Information as of January 29 08:12 Los Angeles Area Chamber of Commerce Resources 14:11 Los Angeles County Economic Development Corporation 16:04 The U.S. Small Business Administration (SBA) and Other Government Resources 19:05 California Infrastructure and Economic Development Bank _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Los Angeles Area Chamber of Commerce: https://lachamber.com/ Department of Economic Opportunity: https://opportunity.lacounty.gov/how-we-help/emergency-resources/ Open Air Worker Emergency Fund: https://www.inclusiveaction.org/workeraid California Restaurant Foundation’s Restaurants Care program: https://restaurantscare.org/ Los Angeles County Economic Development Corporation: https://laedc.org/2025-wildfire-assistance/ https://laedc.org/business-assistance/layoff-aversion/ https://laedc.org/planning-for-business-operations-after-natural-disasters/ U.S. Small Business Administration resources: https://www.sba.gov/funding-programs/disaster-assistance/california-wildfires U.S. Business Grants website: https://usbusinessgrants.org Disaster Assistance website: https://www.disasterassistance.gov/get-assistance/by-category-or-agency Tax Relief information: https://assessor.lacounty.gov/tax-relief/disaster-relief California Infrastructure and Economic Development Bank: https://www.ibank.ca.gov/small-business/disaster-relief/ GoFundMe: https://www.gofundme.com/f/wildfire-relief-fund-2025 _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
This past weekend TikTok was unceremoniously banned and unbanned within a matter of hours. While this is great news for the small businesses that rely on TikTok for marketing and sales - this should also be a wakeup call. Focusing your marketing efforts on social media marketing alone can severely hurt your small business, especially if TikTok does get banned in the future. Vivian and I talk about reframing your relationship with social media, finding ways to move your target audience to your own platform, and tips for making the most out of your social media marketing. PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! Looking for one-on-one marketing advice but don’t want to pay crazy consulting costs? Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! We meet up once a week over zoom to answer any marketing questions our community members may have. You will also have access to other marketing recourses, templates, courses, and a community of fellow S.O.B.’s! Learn more here: https://www.skool.com/sob _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 02:46 Reframe Your Social Media Relationship 13:30 Setting Goals for Social Media 24:25 Different Platforms Have Different Marketing Goals 29:37 Attracting the Right Audience 32:55 Building Your Own Community 44:06 Social Media as a Tool 53:37 TLDL: Key Takeaways and Strategies _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Keyword stuffing is soooo 2000 and LATE! (All the millennials got that reference.) With the rise in AI, the introduction and growth of SGE, and changes to search engine algorithms (we’re looking at you Google), SEO is no longer as simple as keywords or bust. In this week’s episode of the S.O.B.. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO tips to help small businesses get their websites in front of potential customers. We also discuss Google’s new SEO guidelines, E-E-A-T, and ways to make sure your website is meeting those standards. This episode will help you identify changes you need to make on your small business’s website - and if you need extra help, send us an email at help@TheSeasonedMarketer.com . OR join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 02:30 Introduction to SEO Changes 03:32 Understanding SGE and Its Impact 07:53 The Importance of SEO for Small Businesses 15:32 Google’s E-E-A-T Guidelines for Content Creation 25:18 The Long-Term Game of SEO 31:01 SGE Specific Tips 34:00 TLDL: Key Takeaways on SEO and Website Content Strategy _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: What Small Businesses Need to Know about Google's Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
What is your small business’s guiding star for 2025? Mission and vision statements are regularly overlooked by businesses big and small, but they are key to success. In this episode of the Small Owned Business (S.O.B.) Marketing podcast we discuss mission and vision statements, what they are, and why they are important for small business success. Now is the perfect time to create a mission and vision for your small business! And if you need help creating one, don’t hesitate to reach out to us, or better yet - join our S.O.B. Community! There you can get our advice, as well as advice from other small business owners on the same journey. Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 03:30 Understanding Mission Statements 17:27 Understanding Vision Statements 20:39 Practicality of Mission and Vision 25:44 TLDL: Mission and Vision Statements synopsis _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Happy New Year S.O.B.s! 🎉 This week we are discussing marketing trends we suspect will become big in 2025. If your resolution for 2025 is to take your marketing to the next level then this episode is for you. From social commerce to experiential shopping - join us as we do a deep dive into each marketing trend and why we believe it'll be important for small businesses in 2025. ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 02:58 Identifying Key Marketing Trends for 2025 05:51 The Rise of AI in Marketing 15:58 Voice Search and Voice Commerce: The Future of Search 17:33 Video Content: The Dominant Marketing Medium 30:37 Social Commerce Continues to Grow 38:33 The Evolution of Personalization in Marketing 49:31 Experiential Shopping: Creating Memorable Experiences 54:53 TLDL: Key Marketing Trends for 2025 synopsis _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! This week, we’re mixing things up with some family fun. We invited our parents to join the show for a hilarious trip down marketing memory lane. We shared some of our funniest, most cringe-worthy marketing stories from over the years—but we didn’t reveal who lived through them. Instead, our parents had to guess which of us was behind each story! Who knows us better? Who’s totally stumped? Tune in to find out! ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 01:27 Family Game: Guess the Story 03:00 Market Research at the Sonic Drive Thru 05:14 Networking Gone Wrong 13:02 Recording Mishap - No Audio 17:10 Sign Twirling for an Urgent Care Center 20:24 To Show or Not to Show: Controversial Imagery 25:56 Wrap-Up and Reflections _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Ready to level up your marketing game in 2025? In this episode of the S.O.B. Marketing podcast, we’re sharing our top 5 marketing tools every small business owner needs to crush their goals this year! From simplifying your social media to automating your email marketing (hello, more free time 🙌), we’ve got the insider scoop on the tools that will make running your business smoother than ever. Scroll to the RELATED CONTENT section for links to each of the tools we mentioned. 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 02:09 Essential Marketing Tools for Small Businesses in 2025 04:11 Opus Clip: Revolutionizing Short-Form Video Content Creation 11:04 Flodesk: The Ultimate Email Marketing Tool 17:02 Google Analytics: Understanding Your Audience 20:14 Building Communities with Skool 24:35 Streamlining Customer Interactions with ManyChat 31:15 TLDL: Top Marketing Tools for Small Businesses in 2025 _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Flodesk: https://flodesk.com/c/THESEASONEDMARKETER Opus Clip: https://www.opus.pro/?via=TSM ManyChat: https://manychat.com Google Analytics: https://marketingplatform.google.com/about/analytics/ Skool: https://www.skool.com/referref=6b726cada2eb410685edbef08a9a8071 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Happy Holidays, small business owners! This week on the Small Owned Business (S.O.B.) Marketing Podcast, we’re putting a marketing spin on the 12 Days of Christmas. We’re sharing 12 actionable marketing tips and strategies that every small business owner should take into 2025. Make sure to save this episode so that you can come back to it later next year and double check that your small business is on the right track. 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 06:40 1. Understanding Your Target Audience 09:02 2. Data Driven Marketing Adjustments 12:30 3. Focus on Three Marketing Initiatives 14:58 4. Quarterly Marketing Plan Reviews 19:43 5. Networking: The Key to Small Business Success 22:55 6. The Power of Gratitude in Business 26:42 7. Data Driven Decisions: The Seven Week Rule 30:19 8. Embracing Creativity: New Marketing Strategies 33:39 9. Build Community: The Importance of Connections 38:22 10. Engaging on Social Media 44:30 11. Mapping the Customer Journey 50:04 12. The Importance of Consistency in Marketing 55:42 TLDL: 12 Tips You Need to Take into 2025 as a Small Business _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Podcast episodes mentioned: 3 Reasons to Create a Marketing Plan for Your Small Business: https://youtu.be/YY7Hmk8u-uU How to Create a Marketing Plan that ACTUALLY Works: https://youtu.be/3ouST--c9gA Practicing Gratitude in Your Small Business: https://youtu.be/eLH8jTtAC-Y 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com . This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Struggling to stand out in your niche? This is the episode for you! In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Hailey from Cork and Fizz, whose mission is to make wine fun and accessible for everyone. 🍷 Hailey shares her journey of building a brand that resonates with her audience and how she’s carved out a unique space in the wine education niche. Together, we discuss: ✨ How to define your brand and communicate it effectively 📣 Tips for standing out in a crowded market 🤝 Building a loyal audience by staying authentic to your mission Whether you’re in wine education or any other industry, this episode is packed with actionable advice to help you establish a standout brand and grow with confidence! Thank you again to Hailey for joining us! Scroll down to the Related Content section to find more information about Cork & Fizz. ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 05:14 The Beginnings of Cork & Fizz 23:15 Understanding Your Target Audience 26:26 Marketing and Unique Selling Points 30:19 Community Engagement and Learning 36:59 Overcoming Imposter Syndrome 42:18 The Importance of Experimentation in Wine AND Marketing 48:11 Finding Your Niche and Unique Selling Point 51:50 More About Cork & Fizz _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Cork & Fizz: https://www.corkandfizz.com The Cork & Fizz Guide to Wine podcast: https://www.buzzsprout.com/2189095 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Happy Thanksgiving S.O.B’s! This week’s episode is a little different. For the past couple of months Vivian and I have practiced gratitude - and we want to share how it has positively impacted The Seasoned Marketer. Thank you for listening to the Small Owned Business (S.O.B.) Marketing podcast. We are grateful for you all. Please consider leaving us a review and following/subscribing. If you have something you want us to discuss, send us a dm or email us at help@TheSeasonedMarketer.com . We hope you have a wonderful Thanksgiving with friends and family. ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO LIKE AND SUBSCRIBE! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 02:28 The Impact of Gratitude on Productivity and Perspective 10:03 The Non-Linear Growth of Small Businesses 16:33 Creativity and Idea Generation from Gratitude 23:57 TLDL: Embracing Gratitude in Business _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Marketing a minority-owned small businesses comes with unique opportunities. ✨ In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Brè from Sweet Rose Waxing Company to share her insights as a minority business owner navigating marketing. Learn more about available resources and strategies to amplify your brand. ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 01:25 Marketing for Minority-Owned Businesses 04:22 The Impact of Identity on Business Promotion 15:30 Building Community and Networking as a Minority-Owned Business 20:55 Marketing Strategies for Minority-Owned Business 21:58 Resources for Minority-Owned Businesses 29:58 Final Tips for Minority-Owned Businesses _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Confused about the difference between marketing and advertising? You’re not alone! In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we dive into why marketing and advertising aren’t the same thing—and why understanding this can transform your small business’s marketing strategy. Learn the key differences between marketing and advertising, and why focusing on both will help you reach your target audience. If you’re a small business owner looking to take control of your marketing, you NEED to listen to this episode! ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 04:16 Defining Marketing and Advertising 09:26 Marketing Goals vs. Advertising Goals 10:48 Building Relationships for Small Business Growth 19:05 The Importance of Feedback in Marketing 23:43 TLDL: Key Takeaways on Marketing vs. Advertising _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Thinking about monetizing your social media as a small business owner? It might not be as necessary—or as easy—as you think! 💡 In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we discuss the realities of social media monetization and why it’s often more work than it’s worth for small businesses. Learn why focusing on core business growth can be a better strategy than trying to monetize, and what makes monetization more effort than it is worth. If you're feeling overwhelmed by the pressure to monetize on social, this episode is for you! Follow now for more down-to-earth marketing advice to help your small business grow confidently. 🌱 ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 02:30 Monetizing on Social Media: Is It Necessary? 05:07 The Pyramid Scheme Analogy 08:43 The Reality of Content Creation 11:00 Aligning Goals with Monetization 15:35 The Financial Reality of Monetization 21:04 Recommendations for Small Business Owners 25:49 TLDL: Brief Summary of Conversation _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
In this special Halloween episode of the Small Owned Business (S.O.B.) Marketing podcast, we are exploring examples of marketing “tricks” and “treats”. Through various examples, we discuss the importance of understanding your audience and executing marketing strategies thoughtfully, especially for small business owners. Join us for this fun conversation and Happy Halloween! ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO LIKE AND SUBSCRIBE! _________________ Chapters: 00:00 Thank You For Listening & Please Leave a Review 01:57 Trick or a Treat in Marketing 03:11 Meme Marketing 12:45 Combining Serious Topics with Menial Tasks 23:41 Navigating Brand Statements and Public Pressure 30:13 Sharing Advice BUT Leaving Out KEY Elements 35:35 Hashtag Campaigns 40:55 Gen Z Lingo: The Fine Line Between Trendy and Cringe _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Small Business Saturday is a little more than a month away! In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are sharing insights and advice from real-life small business owners - both general advice and specifically for Small Business Saturday. If this is your first year participating in Small Business Saturday, or you are just looking for friendly advice from fellow business owners - listen to this episode! Thank you to the SOB’s who gave us advice to share: Sweet Rose Waxing Company Instagram: @SweetRoseWaxCo Facebook: https://www.facebook.com/SweetRoseWaxco Website: https://mysite.vagaro.com/sweeterosewaxco Southern Curiosities Instagram: @SouthernCuriosities Facebook: https://www.facebook.com/southerncuriosities Website: https://www.southerncuriosities.com Paper Daisy Press Instagram: @paper.daisy.press Facebook: https://www.facebook.com/paperdaisypressnc Website: https://www.paperdaisypress.com The Design Demon Instagram: @TheDesignDemon Facebook: https://www.facebook.com/thedesigndemon Website: https://shopdesigndemon.com Quarry Shoppe Instagram: @QuarryShoppe Facebook: https://www.facebook.com/quarryshoppe/ Website: https://quarryshoppe.com ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: S.O.B. Marketing Episodes with Sweet Rose Waxing Company: Rebranding Your Small Business: https://youtu.be/YsXkpShd05o S.O.B. Marketing Episodes with Southern Curiosities: Turning Passion into Profit: https://youtu.be/yY199O114Dw S.O.B. Marketing Episodes with The Design Demon: Authenticity in Your Small Business: https://youtu.be/9Ipub1BF24I Picking the Right Vendor Market: https://youtu.be/zPA3dyIVF4M 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Are you overthinking your marketing? Too many options and overthinking can cause serious delays in your small business’s marketing efforts - and you’re not alone! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we dive into how analysis paralysis and choice overload can stall your marketing progress, and share practical tips to overcome it. If you’re feeling stuck and unsure about your marketing strategy, this episode will help you gain clarity and build momentum! ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO LIKE AND SUBSCRIBE! _________________ Chapters: 00:00 Please Leave Us a Review! 2:00 Understanding Choice Overload 08:18 The Impact of Analysis Paralysis in Marketing 10:40 Identifying Signs of Analysis Paralysis in Marketing 14:05 The Importance of Knowing Your Target Audience 23:40 Overcoming Perfectionism in Marketing 31:29 The Dangers of Comparison: Finding Your Unique Path 35:00 Understanding Metrics: Beyond Vanity Metrics 41:04 TLDL; Strategies to Overcome Analysis Paralysis and Succeed In Your Marketing _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Hurricane Helene has impacted countless small businesses, but help is available! ❤️ This week’s episode of the S.O.B. Marketing podcast is a little different. We are discussing valuable resources available for small business owners affected by Hurricane Helene. Plus, we explore how you can help a small business in need. Keep reading for all the links to the resources we discuss in this episode, and please consider helping out someone in need. Know of a resource or a way to help that we did not mention in this video? Leave a comment or send us a DM @TheSeasonedMarketer on social media so we can add it to our list! We will be posting a downloadable page of these resources on our website. ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO LEAVE A 5 STAR REVIEW! _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: New Origin Brewing is the brewery that was completely washed away in Asheville: https://www.gofundme.com/f/support-for-new-origin-brewing-after-hurricane-helene U.S. Small Business Administration resources: https://www.sba.gov/funding-programs/disaster-assistance/hurricane-helene Downtown Spruce Pine: https://www.discoversprucepinenc.com/ Craft Emergency Relief Fund: https://cerfplus.org/ U.S. Business Grants website: https://usbusinessgrants.org Disaster Assistance website: https://www.disasterassistance.gov/get-assistance/by-category-or-agency FloridaCommerce: https://floridacommerce.my.site.com/RebuildFloridaBusinessLoanFund/s/ OneSpartanburg Inc: https://www.onespartanburginc.com/helene IRS Tax Relief Announcement: https://www.irs.gov/newsroom/irs-provides-relief-for-helene-various-deadlines-postponed-to-may-1-2025-part-or-all-of-7-states-qualify South Carolina Department of Commerce: https://www.sccommerce.com/state-economy/emergency-management Daily Coffee News: https://dailycoffeenews.com/2024/10/02/help-small-coffee-businesses-devastated-by-helene/ GoFundMe: https://www.gofundme.com/c/act/hurricane-helene _________________ If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
A marketing plan is your small business's treasure map to growth! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we explore 3 key reasons why every small business needs a marketing plan. Discover how a marketing plan helps you: 💰Stick to your budget 🔁 Maintain consistency in your marketing efforts 📊 Track and measure success effectively If you want to grow your business, stay organized, and maximize results, this episode is a must-listen! Learn how creating a marketing plan can transform your small business. ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob PLEASE REMEMBER TO LEAVE A 5 STAR REVIEW! _________________ Chapters: 00:00 Please Remember to Leave Us a 5 Star Review 02:19 The Importance of a Marketing Plan 04:20 Reason 1: Sticking to Your Budget 08:18 Reason 2: Tracking Success and Setting Goals 21:23 Reason 3: Consistency is Key _________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob How to Create a Simple Marketing Plan that Works: https://youtu.be/3ouST--c9gA?si=p2YKc-1zf-Swpnew ——————— If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Not all markets are created equally. In this episode of the S.O.B. Marketing podcast, we talk with special guest Rae (The Design Demon) about the upcoming holiday market season and how to find a market worth your time as a small business. Finding a well run market involves more than quality branding. Learn how to recognize a market worth your time, and how to avoid markets that may not work for your small business. Where to find The Design Demon: website: https://shopdesigndemon.com socials: @TheDesignDemon ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob ____________________ PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Want a fun and interactive way to generate more leads for your small business? Quizzes are your answer! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss using quizzes as lead magnets for your small business. Join us as we explain the effectiveness of quizzes for establishing credibility, segmenting leads, and personalizing marketing messaging. ______________________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Interested in learning more about the S.O.B. Community? Visit skool.com/sob Lead Magnets Episode: https://youtu.be/7o_TRgtn8tU Interact Quiz Maker: https://get.tryinteract.com/sob What is Your Marketing Personality Quiz: https://www.tryinteract.com/share/quiz/66b94e5c5bb2260015d99e36 ______________________________ Do not forget to check out our SOB Community! The S.O.B. Community was designed to help small business owners feel comfortable handling their own marketing - while still giving them the support they need. A membership includes: an extensive library of tutorials, a community of like minded small owned businesses, free downloads and templates for you to jumpstart your marketing, and a weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. Interested in learning more about the S.O.B. Community? Visit skool.com/sob ______________________________ PLEASE REMEMBER TO FOLLOW AND LEAVE A REVIEW! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
DIY marketing does NOT mean doing it ALL by yourself. In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss all the resources small business owners have access to while handling their marketing in-house, or DIY-ing their marketing. From internet resources to our new S.O.B. community - we’re here to help you feel confident in handling your own marketing! The S.O.B. Community was designed to help small business owners feel comfortable handling their own marketing - while still giving them the support they need. A membership includes: 🎥 An extensive library of tutorials 👯♀️A community of like minded small owned businesses 📝 Free downloads and templates for you to jumpstart your marketing 📱 A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. Interested in learning more about the S.O.B. Community? Visit skool.com/SOB ________________________ DON’T FORGET TO JOIN OUR GIVEAWAY! Win a free S.O.B. shirt by: 1. Leaving us a review on whatever platform you listen on. 2. Take a screenshot of the review! 3. Send us the screenshot at help@TheSeasonedMarketer.com Two winners will be selected on Thursday, September 20th. Good luck! __________________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Join Our S.O.B. Community waitlist: https://theseasonedmarketer.com/resources/ __________________________ PLEASE REMEMBER TO LIKE AND SUBSCRIBE! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Rebranding as a small business can be daunting - but it is also an opportunity to redefine your brand. This week on the Small Owned Business (S.O.B.) Marketing podcast, we talked with Bre` from Sweet Rose Waxing Company about her recent rebrand after leaving the franchise world to go independent! Join us as we discuss the benefits and challenges of rebranding - including starting from scratch on social media and the importance of the right business name. DON'T FORGET TO FOLLOW! DON’T FORGET TO JOIN OUR GIVEAWAY! Win a free S.O.B. shirt by: 1. Leaving us a review on whatever platform you listen on. 2. Take a screenshot of the review! 3. Send us the screenshot at help@TheSeasonedMarketer.com Two winners will be selected on Thursday, September 20th. Good luck! __________________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Sweet Rose Waxing Company: social media platforms: @SweetRoseWaxCo website: www.SweetRoseWaxCo.com Join Our S.O.B. Community waitlist: https://theseasonedmarketer.com/resources/ ——————— PLEASE REMEMBER TO FOLLOW! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Is your small business missing out on the power of a website? In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we break down why having a website is crucial for small business success and how to create an effective one. Learn why a website is essential for: establishing legitimacy, boosting visibility, gaining valuable data insights, and maintaining control over your brand. We dive into key topics like: mobile optimization, reducing website clutter, enhancing website navigation, strategic planning & branding, improving website speed, and cost-effective website building. Plus, discover how to ensure your website is user-friendly, secure, and aligned with your small business goals. Listen now for actionable tips to build a website that drives your small business forward! ___________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: FREE Website Speed Check: https://developers.google.com/speed Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training __________________________ PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
If you are an Apple 🍎 user and use Facebook ads or boost any of your Meta posts - you need to listen to this episode! Apple is now charging a 30% service fee for small business owners (and any user) who are funning Facebook or Instagram ads through their iPhones. 👀 In this episode of the Small Owned Business (S.O.B.) Marketing podcast you will learn who exactly is affected by this fee and how to avoid it. Do NOT let Apple steal your hard earned money! ___________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training ——————— PLEASE REMEMBER TO LIKE AND SUBSCRIBE! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https:// https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Thinking about turning your passion into a business? This episode is for you! ✨ In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Jessica Shoemaker from Southern Curiosities to explore how to build a successful business from your passion. Jessica shares her journey of creating Southern Curiosities, an entomology art and whimsical taxidermy business. Discover how she: 🎨 Turned her passion into a thriving business 🌟 Found her community and built strong relationships 📈 Leveraged markets to achieve success 📢 Promotes herself through meaningful customer communication Learn the importance of community and connection in event marketing, and gain insights on how to make your passion-driven business thrive! Make sure you read the Related Content section for more information on Southern Curiosities! ____________________________ Chapters: 00:00 Introduction 01:59 Southern Curiosities: Ethical Taxidermy and Art 10:15 Finding Your Audience and Building a Community 19:00 Finding Markets and Success 30:00 Success Metrics and Building Relationships 34:43 Post Communication to Build a Community 38:43 Navigating Pricing and Competition in the Market Industry 42:37 Support and Camaraderie in the Small Business Community 51:54 Taking the Leap: Pursuing Your Passion as a Business ____________________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Southern Curiosities: Website: https://www.southerncuriosities.com **Instagram: https://www.instagram.com/southerncuriosities/ **Facebook: https://www.facebook.com/southerncuriosities **Tiktok: https://www.tiktok.com/@southerncuriosities Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training ——————— PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https:// https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer **TikTok: https://www.tiktok.com/@theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Can direct mail marketing help your small business stand out in the digital age? 📬 In this week’s episode of the Small Owned Business( S.O.B.) Marketing Podcast, we explore the enduring power of direct mail marketing and how it can set your small business apart. Learn how to: 🎯 Get granular with your target audience 📇 Build your own direct mail campaign using postcards 📊 Make educated decisions to optimize your marketing efforts Discover why direct mail is still relevant and how it can boost your small business. Tune in for actionable insights and strategies! _____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Mailpiece Design Requirements: https://about.usps.com/publications/pub600/pub600_006.htm#ep1006734 Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training ——————— PLEASE REMEMBER TO LIKE AND SUBSCRIBE! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Unlock the power of Facebook groups for your small business! 🌟 In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we explore how Facebook groups are an underutilized marketing tool for small business owners. Discover how Facebook remains a powerful tool for marketing and community engagement. Learn two main strategies: 👥 Joining existing Facebook groups to interact with your target audience 📈 Creating your own Facebook group to share valuable content and gain insights from your brand evangelists. Get the most out of Facebook groups to boost your small business. Tune in to this week’s episode for all the tips and strategies! #facebookgroup #socialmediamarketing #smallbusinessmarketing #freemarketing _____________________ Chapters 00:00 Introduction and Relevance of Facebook 06:17 Joining Existing Facebook Groups 10:51 Interacting with Facebook Group Members 12:07 Gaining Insights from Group Discussions 16:29 Creating Your Own Facebook Group 17:58 Prioritizing Marketing Initiatives and Facebook Groups 19:51 Gathering Feedback and Going Live 27:50 Facebook Page vs Facebook Group 32:53 Cross-Pollination and Promotion _____________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Nothing But Email Membership: https://theseasonedmarketer.com/services/ ——————— PLEASE REMEMBER TO LIKE AND SUBSCRIBE! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
Balancing a side hustle with a full-time job? We've got you covered! This week on the S.O.B. Marketing Podcast, Vivian shares her firsthand experience of juggling an 8-5 job while running a side hustle. Tune in to learn: ✅ Strategies for starting a side hustle while working full-time 📅 The importance of setting realistic goals and staying organized 📝 Creating an effective marketing plan 🧘♂️ How to avoid burnout and prioritize self-care Whether you're already running a small business or planning to start one alongside your full-time job, this episode is packed with valuable insights just for you! ____________________________ 𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training ——————— PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW! If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here: **Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com…
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.