Totally Hyped - The Small Business Marketing podcast

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Cale Guin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Cale Guin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

How to Be a Better Human

1
Throwing good parties and building community (w/ Priya Parker) 38:16

23 weeks 전38:16

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38:16

Many of us are entering the new year with a similar goal — to build community and connect more with others. To kick off season five, Priya Parker shares ideas on how to be the host with the most. An expert on building connection, Priya is the author of “The Art of Gathering: How We Meet and Why It Matters.” Whether it's a book club, wedding, birthday or niche-and-obscurely themed party, Priya and Chris talk about how to create meaningful and fun experiences for all of your guests — including yourself. For the full text transcript, visit go.ted.com/BHTranscripts . For the full text transcript, visit go.ted.com/BHTranscripts Want to help shape TED’s shows going forward? Fill out our survey here ! Learn more about TED Next at ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.…

Totally Hyped - The Small Business Marketing Podcast explicit

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Marketing small businesses can be a tough row to hoe. Everyone's an expert until you really analyze results. More traffic, better rankings, social media presence - they mean nothing if those efforts don't improve your business.The reality is most marketers servicing small and mid-sized businesses know some tactics, but they don't know marketing. For SMBs, marketing can be a steep and expensive learning curve.This podcast weeds through the garbage and simplifies marketing for SMBs.

66 에피소드

#Entrepreneur #Business #Podcasting Education #Marketing #Cale Guin

Totally Hyped - The Small Business Marketing Podcast explicit

updated 약 1년 전

시리즈 홈•Feed

66 에피소드

#Entrepreneur #Business #Podcasting Education #Marketing #Cale Guin

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Totally Hyped - The Small Business Marketing Podcast

1
The Riches are in the Niches: An Interview with the Mother Trucker - Hope Zvara 39:52

22 weeks 전39:52

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39:52

On this episode of Totally Hyped - Buckle up! We're about to go on a ride to riches. The most direct path there is through the niches. We'll talk to an entrepreneur that went from burnt-out yoga studio owner to become "The Mother Trucker" Hope Zvara went from trying to be everything to everyone to be one thing to one group of people and is now living her best life - we'll discuss lessons she's learned and her advice on niching down.…

Totally Hyped - The Small Business Marketing Podcast

1
SMB Marketing Trends for 2025: Dominate Digital with AI, Visual Storytelling, and Personalized Experiences 26:11

26 weeks 전26:11

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26:11

On this episode of Totally Hyped - Get Ready to Dominate Digital in 2025. As an SMB leader, you need to stay ahead of the curve. This guide unlocks the secrets to AI-powered marketing, captivating visual storytelling, and personalized experiences. Discover actionable strategies to boost your brand, engage your audience, and drive sales like never before. Don't miss out on the future of marketing.…

Totally Hyped - The Small Business Marketing Podcast

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Customer Behavior Analysis: The Ultimate and Easy Guide for SMBs 28:58

27 weeks 전28:58

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28:58

On this episode, we dive into one of the toughest marketing disciplines to get a handle on - Customer Behavior. While it is tough to wrangle in Customer Behaviors - with their inherent fickleness and changing technologies - when you do get it right, it is a key that unlocks a lot of marketing successes. We'll cover the "Whys" and the "Hows" of conquering Customer Behavior on this episode of Totally Hyped.…

Totally Hyped - The Small Business Marketing Podcast

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Affordable Marketing Solutions: Michelin Star Marketing on a Ramen Noodle Budget 26:26

30 weeks 전26:26

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26:26

On today's episode - I am gonna get real-real talking about Affordable Marketing Solutions, not just in theory, but in practice. I'll tell you about three real options for low-cost and no-cost marketing I'll share some great examples with you we'll talk about measuring results All of that is coming up today on Totally Hyped - Let's get started on Michelin Star Marketing on a Ramen Noodle Budget.…

Totally Hyped - The Small Business Marketing Podcast

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Unlocking Marketing Success: The 5 Marketing Secrets Every SMB Leader Should Know 37:16

32 weeks 전37:16

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37:16

On today's episode - I am going to pull everything together from this season so far in order to make you the best damn marketer in the SMB world. Seriously though, the 5 secrets I will give to you today .encapsulate the most important aspects of crushing digital marketing Pointing everything and everyone in the right direction Set Yourself up for Measurable Results A Winning Marketing Mix Invest in Your Most Valuable Digital Marketing Asset The most efficient and most effective marketing process…

Totally Hyped - The Small Business Marketing Podcast

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An SMB Leader's Super Power - Content Marketing: Why You need It, Examples and How to Get it Done 24:52

34 weeks 전24:52

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24:52

On today's episode - I am giving you your superpower - content marketing. Content marketing is the key to well - everything in digital marketing. It seems daunting - time consuming, expensive if it is outsourced, how do create the right content and create it well. I have some direction for you. I'll also have some motivation for you. Stick around.…

Totally Hyped - The Small Business Marketing Podcast

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Competing for Top Talent: A Strategic Approach to Talent Acquisition and Operational Performance for SMBs - With Guest Natalie Forward from Felix Global 38:14

35 weeks 전38:14

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38:14

On today's episode - I have a very special guest, Natalie Forward, EVP of Business Development at Felix Global. We will discuss how SMBs can compete for top talent and such topics as How to Compensate for Compensation, how the cadence of your hiring process is key to success or failure in recruitment and how do you know what candidates want to keep them happy - it's all on today's episode.…

Totally Hyped - The Small Business Marketing Podcast

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Spend Less on Marketing and Make More Money. What the Marketing Industry is not Telling SMBs About Balancing Their Marketing Resources. 31:12

36 weeks 전31:12

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31:12

On todays episode I am playing the role of the magician giving away all the secrets - except I am a marketer telling what the marketing industry doesn't want you to know. What they don't want you to know is you are being sold the wrong tactics. I am going to tell you what your marketing mix should look like - which is likely to be a far cry from what it is. I won't stop there, I will tell you how to drive change to get your marketing team on the same page.…

Totally Hyped - The Small Business Marketing Podcast

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Is Social Media Harming Your Business? The Keys to Understanding Today's Most Misunderstood Marketing Tool. 34:49

37 weeks 전34:49

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34:49

In this episode - Social media is one of the most misunderstood marketing channels. When you have an audience, it can be an excellent way to communicate and promote your products and services. The reality is, for most SMBs there are mountains of unflattering truths about its costs, results, and ROI. Today we'll work through those realities and help you get a handle on things. Let's use this topic to improve your Sales and your marketing ROI - starting today.…

Totally Hyped - The Small Business Marketing Podcast

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Drive Business Transformation: Essential Steps to Become Data-Driven and Minimize Risk! 31:03

38 weeks 전31:03

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리스트

31:03

In this episode: Improved revenue and customer satisfaction while reducing risk are some of the hallmarks of data-driven companies. But being data-driven also puts you in the know when it comes to making the right business moves at the right times and lets you see trends as they are happening instead of after. So how can you become data-driven or be better at it?…

Totally Hyped - The Small Business Marketing Podcast

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Multichannel Marketing Success for SMB Leaders - Essential Actions Every SMB Leader Must Take! 32:18

39 weeks 전32:18

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리스트

32:18

On today's episode - We'll tackle the challenge of multichannel marketing with limited resources. our goal is to help you be extremely efficient and extremely effective despite not having enough time or budget to do everything you want to do. Leading your team to effectively get the results you want - That's what we're doing today on Totally Hyped.…

Totally Hyped - The Small Business Marketing Podcast

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Executive Exclusive: Define Success. Place a Value on It. Then Measure the Marketing ROI. 28:58

40 weeks 전28:58

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리스트

28:58

On today's episode - We'll refresh our memory on defining objectives in a fool-proof way, then we'll jump into some specifics on how to place value on achieving your business objectives. This is an exclusive bit of information your competitors won't have and it's a real game-changer. This is the biggest step you can take to accurately measure ROI.…

Totally Hyped - The Small Business Marketing Podcast

1
For Business Leaders: How to Integrate AI to Improve Your Business 23:30

41 weeks 전23:30

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리스트

23:30

How can you ignore AI? It will either make our lives better or wipe us off the face of the planet. No matter what you think of AI, you have to pay attention. After all, this is one of those moments when you either keep up or get left in the dust. Today, we'll examine AI-related decisions you'll have to wrestle with, and from a leader's perspective, I'll explain how you can leverage AI to truly improve your business through marketing, no matter how marketing or tech-savvy you are.…

Totally Hyped - The Small Business Marketing Podcast

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Question for Business Leaders: Why Should You Integrate Your Marketing and Sales Departments? Answer: Because You'll Make More Money. Learn How. 34:46

42 weeks 전34:46

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리스트

34:46

One of the most transformative exercises I have helped clients with over the last few decades is getting Marketing and Sales teams to work together. Just the common messaging alone is a huge boost to your outcomes, but it goes deeper than that, and at the end of the day, it is a very direct line to making more money. I get a little passionate in this episode because many companies resist integrating sales and marketing despite its proven track record. My apologies for the cursing.…

Totally Hyped - The Small Business Marketing Podcast

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Why Should Customers Buy From You Over Your Competitors? Crafting a Stellar UVP for Your Organization 21:20

43 weeks 전21:20

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리스트

21:20

On today's episode, if I were to ask you why a customer should buy from your company rather than your competitor, would you be able to provide me with a truly unique, compelling reason? One your competitor cannot say? We're going to talk about the importance of a UVP (Unique Value Proposition) and how it should be your company's soul, it's core.…

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Totally Hyped - The Small Business Marketing Podcast explicit

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