As the Founder or CEO of a start-up or small business, you know you need to take marketing seriously. But do you know how to get started? The Marketing Mix is your guide to positioning, content marketing, demand generation, and sales enablement for growing B2B companies. We dig into the details by interviewing marketing specialists; by talking to leaders who’ve faced the same issues as you, in their company; and by taking deep dives into specific marketing topics. Whether you’re interested i ...
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Challenging Mental Health Stigma Through Creative Arts
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Join Rob & Rich, a couple of English Rosbifs on a journey through France’s beautiful game. Come for the musings on the Top14, ProD2 and the French National team, stay for the garnish of French travel and the odd special guest thrown in for good measure.
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20Angel by Kieran Hill and 20VC
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All things Self-Optimisation! A deep dive Podcast, digging into practical ways to optimise your wellness, body and mind. Helping you #BeYourBest ~Steve Katasi.
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Tales from one of Britain's most influential post-punk bands, The Fall. From the rhythm section that brought you Hex Enduction Hour, brothers Paul and Steve Hanley provide insight and anecdotes from their time in the band, along with interviews with other members, people involved with the band and fans from the world of music and beyond. Hosted on Acast. See acast.com/privacy for more information.
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Digital Marketing Confessions brings together some of the greatest most talented minds in the digital marketing community to answer the two big questions that entrepreneurs and small business owners are asking... "What isn't working in the world of digital marketing and what is working right now!" Giving the latest hints, tips and strategies to implement to your digital marketing plans right now. Host Steve Hooper designed his first website 25 years ago (yes that is before Google) and over t ...
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Round 1 of the Top 14 has been and gone and the delicious storylines (and bad alliteration) are back with Blistering Bordeaux, Valiant Vannes, and Miserable Montpellier all on show. Pro D2 serves up another dose of high drama as the Away Day win becomes flavour of the month, and there's bagpipes, butchers and boring wedding guests to discuss. 00:00…
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Join us to look ahead to another enthralling season of Top 14 action as we ramble through the teams, new recruits and potential fortunes of Rugby's premier club competition. Can Toulouse be toppled? Can Vannes beat the drop? Can Montpellier get even worse? We fail to answer all of these questions and more, plus there's Pro D2, Nationale, and celeb …
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If you’re a founder or CEO of a growing business, you've probably been told that you have to focus your marketing around Google. Whether that’s ranking highly for a specific phrase or a set of keywords; or investing in ads to get more people to your website. Both of which can get expensive quickly! And there's a good chance that all this effort has…
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S2 EP2 - Pro D2 Season Preview with Illtud Dafydd
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Astonishingly, the new Pro D2 season is already upon us! The Rosbifs welcome Illtud Dafydd, a Welshman living the dream of working in France and reporting on French Rugby for AFP. Illtud helps us run the rule over the contenders in the ‘Triple Ironman’ of domestic rugby leagues: Pro D2. Illtud brings the inside scoop on regional rivalries, crazy cl…
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S2 EP 1 - Lions Tour to France - Elgan Alderman Special
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The Rosbifs are back for Series 2! Whilst we eagerly await the start of the 2024-2025 season, what better time to chew the fat with The Times Sports Reporter, and all round French Rugby aficionado, Elgan Alderman. The task at hand for us in this, a Lions season: devising the perfect Lions Tour of France Itinerary. Enjoy! 00:00 - 07:20 Entrées 07:20…
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We bring the curtain down on 11 months of glorious French Rugby and Series 1 of our less glorious podcast. Join us for our finds of the season, favourite memories and the best petit-fours from the last 21 weeks. We'll be back in a couple of weeks for Series 2 with more guests, more tall tales and lots, lots more French Rugby. Merci!…
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A short pod for the short format... even with the Olympics in town, French rugby is the hottest ticket as the France Mens Sevens team claim an historic Gold Medal at the Stade de France, inspired by you-know-who. We discuss a day for the ages, GOATness, and just how good is this sporting storyline? 00:00 - 02:33 Entrées 02:33 - 26:31 Olympics & The…
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EP 19 - Vibes & Spreadsheets: Top 14 Team of the Year
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The Olympics are here and whilst a certain Tony D has the eyes of a nation on him, our attentions turn to the nerdy pursuit of picking our Top14 team of the year. Join us to see whether the vibes or spreadsheets win out in the final selection, and for a tribute to one of the departing greats of French rugby. Entrées: 00:00 - 05:45 Olympic 7s: 05:45…
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B2B Websites that Convert | A Conversation with Sam Dunning of Breaking B2B
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If you’re running a B2B tech company, you want your website to generate leads, and convert interest. Yet so many websites are built for vanity, not revenue. And that’s Sam Dunning’s goal with Breaking B2B - to change the way that tech companies and SaaS providers think about their web design. The website should be the hub to which you drive all of …
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France's players finally wrap up their mammoth 2023/24 season with a cracker in Buenos Aires but the U20s fancy just one more game after an astonishing win against New Zealand in their bid to equal the Baby Blacks’ 4 successive World Cups. We review who shone in South America, whilst there's the small matter of all the new season fixtures to chow d…
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In what has been a shocking few days for French Rugby, join us to reflect on some of the high points, namely a youthful France comfortably getting past Argentina and an even more youthful under 20s side making the U20s semi-finals. The Champions and Challenge Cup Pools have been drawn and there are potential mouthwatering trips aplenty on the horiz…
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We are joined by Section Paloise and soon to be Dragons Australian Second Row Steve Cummins, to discuss all things Pau: from Sam Whitelock mentoring the club's electric youngsters, to chance encounters with rowdy Brits in the city's bars. There's also the small matter of a Top14 final to digest, as Toulouse secure their 23rd Bouclier de Brennus in …
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With the denouement to the French rugby season nearly upon us, we dissect two cracking semi-finals in Bordeaux, including THAT headbutt from Reda Wardi and how it is linked to Rob’s haircut. With Stade Toulousain and UBB progressing to the Final, we preview Friday night’s game at the Stade Velodrome. There's also a preview of the updated France squ…
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I was on my way to the New Jersey Digital Marketing Conference recently. And it occurred to me that the way we keep up with the latest in marketing strategy and techniques has changed significantly. A few years ago, it was all about in-person events, networking, and reading a few books. Now - post-covid - much of our marketing education is digital.…
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It's heartbreak in the Isere as Grenoble are pipped in the Access Match, whilst Montpellier live to fight another day. The Barrages are done, with La Rochelle saving their best 'til last to tee up a Friday night feast under the lights against Toulouse, whilst UBB cruise past an increasingly ramshackle Racing 92. Rob dips into his spreadsheet to dis…
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It's all about them up-north this week, as Vannes make history securing their first promotion to the Top14, sparking wild scenes in the changing rooms of Toulouse and the ports of Brittany. The Top 6 are confirmed as we look ahead to the Barrage, and can Grenoble spring an upset and overturn the Montpellier Madness in the access match? 00:00 - 01:5…
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The Top14 is back and we review an absolute cracker between La Rochelle and a half-cut Toulouse at le Stadium on a Super Sunday where Toulon hammered home their title credentials. The ProD2 Final is upon us after two breathless semi-finals and it's heartbreak for Narbonne in a historic first Nationale Access Match as Jerome Bosviel's redemption arc…
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EP 11 - Tony & Toulouse’s Titanic Triumph in Tottenham
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The Rosbifs dissect an astonishing Champions Cup final: Rich finds out whether Rob found it all a bit underwhelming, Toulouse add their 6th star, sparking city-wide celebrations for the ages. Meanwhile, Grenoble march on and Beziers confirm their place in the Pro D2 semi finals. There’s a first ever Pro D2/Nationale access match to chow down on, th…
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The Rosbifs are back to review a pivotal round of Top14 action as the table begins to take shape. We preview what could be one of the all time Champions Cup Finals between Toulouse and Leinster and discuss the travails of following arguably the most dramatic round of PROD2 action ever via dodgy streams, whether you're a fan or a coach. Nice hit the…
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Building a Marketing Flywheel: Momentum through Community w/Chris Delany, CEO of Semgeeks
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I’m talking with Chris Delany, the CEO of Semgeeks, about how the world of B2B digital marketing is changing. We look at the transition from basic SEO tactics and website design, to a full-bore strategy focused on creating a community across multiple channels. Chris explains how he’s shifted to a more integrated, multi-touch approach that focuses o…
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Rob is back from his latest trip to Beziers, Perpignan and Prades with tales of scorching scenery, scintillating rugby and straight-up sunburn. We discuss all the latest updates from the Top14 as the usual suspects soar and others falter. There's a full preview of the last full round of ProD2 fixtures after another incredible week at both ends of t…
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EP 8 - Dartford to the Dordogne with Zak Farrance
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The Rosbifs are joined by Agen lock Zak Farrance to discuss all things ProD2, from intensive eating at Oyonnax, to getting red carded by an away crowd and the pressures of Phillippe Sella peering over your shoulder. We review a Champions Cup classic between Toulouse and Harlequins and the epic events in Nationale, and there's some trophy diving ser…
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20Angel: Philipp Moehring: Co-Founder of Tiny VC on Giving Founders Permission to be Extreme, Becoming Europe's Most Active Investor & How Large Pre-Seed Rounds Can Lead to Disaster
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20Angel is a series profiling European angel investors with the best Founder NPS. Episode 17 features Philipp Moehring, Co-Founder of Tiny Supercomputer Investment Company (Tiny), One of Europe's most active pre-Seed investor with 350+ investments. His portfolio includes companies such as Sorare, Synthesia, 11x.ai, Amie, Wayve and many more . Previ…
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It's Champions Cup Semi-Final week, and with the feeding and watering needs of the travelling Harlequins faithful in mind, the Rosbifs run through their recommendations for a belting weekend in Toulouse, including a couple of potential detours to the Nationale Barrage games. After Clermont prove they can still mix it with the best in the league and…
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Inspired by efforts of those partaking in the London Marathon the previous day, Rob embarks on a similarly torturous journey through the winding backstreets of the French JIFF rules, and the knock-on effect on the sharp end of the Top14 season. We recap all the weekend's action including an agonising defeat for Bayonne in France's premier division,…
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Responsible Marketing is Good for Business: w/ Chad Hickey and Lauren Burke
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Responsible Marketing; Sustainability; Eco-friendly business practices. Whatever you call it, companies are increasingly exploring how to “do better.” And on this episode, we explore how businesses can embed Responsibility directly into their marketing strategies. Chad Hickey, CEO of Givsly; and Lauren Burke of Ljs Advisory, share their experience …
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20Europe: UK: Julien Bek (Sequoia Capital), Georgia Stevenson (Index Ventures) & Finn Murphy (Nebular VC) on the UK Punching Above its Weight, Why a $100bn Business Can't be Built in Europe, and Lighting ...
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20Europe is a new series profiling European ecosystems. Each episode is a roundtable format featuring investors based in countries including Germany, France, UK, Sweden and more. Half of the show will focus on how these local ecosystems operate, with the other half focused the tech and venture landscape. For Episode 3, we profile the UK. I was join…
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Returning from Costa Rican exile and the Stade Chaban Delmas respectively, the Rosbifs are back to ask, Quins, what have you done?! Our man on the ground by the Garonne reports on a startling reverse for UBB at the hands of sunburnt south-west Londoners as La Rochelle's hopes of a hat-trick of titles fade to Leinster. Stade Toulousain look inspired…
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We discuss a pulsating weekend of Champions Cup action and preview the best weekend in the rugby calendar: the Quarter Finals of the Champions Cup. Will any of the sides manage to pick up an away win? We also dissect the latest from Pro D2 and hear about what the hell is going on at the top of Nationale. In this week’s extraordinary Petit-Fours, we…
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Separate episode looking forward to one of the great weekends in the rugby calendar: the last 16 of the Champions Cup and Challenge Cup. We run through our predictions for the games, give recommendations of the long weekends you could have, and play a Challenge Cup edition of ‘Will the French team bother to turn up?’ 01:35 Harlequins v Glasgow 5:13…
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After falling for our April Fools, we have a recipient of the ‘Poisson d’Avril’ filling in for Rich this week after and we talk Mullet Quotas being introduced to Pro D2, hear from our Costa Rican Correspondent, debate whether smoking bans lead to successful French rugby teams and investigate a mystery disappearance during a sin bin period. 10:22 En…
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SEO and AI: The value of the" Human Layer" w/ Greg Brooks, CMO of SearchTides
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If you’re worried about how “search” is going to be impacted by AI…then you’ve clearly been paying attention! But beyond all the hype, what are the most likely outcomes in the next year or so. Should your SEO strategy be changing? Should your marketing investment be going in different places? Greg Brooks and his team at SearchTides spend their time…
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The Rosbifs dissect a bonkers round of TOP14 action including a game for the ages between Bordeaux Begles and Stade Toulousain at the Matmut Atlantique. Is Antoine Dupont human, and is Maxime 'the Man' Lucu even better? Plus we look ahead to the ProD2 run in, with Rugby's sexiest and most unpredictable league sure to serve up a feast of chaos in th…
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Welcome to Rosbifs Rugby! Join Rob and Rich for the inaugural Rosbifs Rugby Podcast. We'll be reviewing the end of France's Six Nations campaign and dissecting the state of play in the TOP14, as well as revealing which 1998 football World Cup winner has been inspiring Brive ahead of their ProD2 run-in. Plus find out our recommendations for a night …
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AI in Marketing: How to get started on your AI journey
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Are we ready to take advantage of AI in Marketing yet? Sam Altman, CEO of OpenAI, is quoted as saying that AI could automate 95% of tasks currently performed by marketing agencies. I don’t agree with the number, but it’s a bold enough statement to pay attention to. And, for sure, AI is going to have a significant impact on how we “do” marketing ove…
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20Europe: France: Roxanne Varza (Station F), Jonathan Userovici (Headline) & Reza Malekzadeh (Partech) on the French AI Revolution, Why French Founders Win on Product and Suck at Sales, The Fight for Top ...
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20Europe is a new series profiling European ecosystems. Each episode is a roundtable format featuring investors based in countries including Germany, France, UK, Sweden and more. Half of the show will focus on how these local ecosystems operate, with the other half focused the tech and venture landscape. For Episode 2, we profile France. I was join…
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Engage, Deliver, Repeat: Where Marketing and Delivery Meet w/ Chris Heffernan, Founder and CEO of Dlivrd
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In this episode, we talk with Chris Heffernan, the co-founder and CEO of Dlivrd. Think DoorDash, but for restaurant catering and same-day food delivery. Chris shares his insights on marketing as a founder, and how it has helped him scale his business. He discusses Dlivrd's unique positioning in the delivery ecosystem, at the intersection of technol…
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Positioning: The Why, the Who, and the How w/ Sharon Scott
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Positioning is a fundamental part of marketing strategy. But it’s not always explicitly defined, particularly in small, fast-growing companies. In many cases, it’s based purely on the original intent of the founder, and reflects early-adopters. But as a business scales, it’s worth taking time to think through the Why/Who/How of your product or serv…
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20Europe: Germany: Filip Dames, Co-Founder of Cherry Ventures & Dom Wilhelm, Partner at Headline on why Germany is the top tech ecosystem in Europe, why multi-stage funds are dangerous for seed companies ...
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20Europe is a new series profiling European ecosystems. Each episode is a roundtable format featuring investors based in countries including Germany, France, UK, Sweden and more. Half of the show will focus on how these local ecosystems operate, with the other half focused more generally on the tech and venture landscape. For Episode 1, we profile …
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The Algo-Rythm is Gonna Get You | Improving LinkedIn, plus thoughts on Positioning
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To kick off Season Two, Steve talks about marketing topics that have been top of mind since the last episode. He talks about the current state of the LinkedIn algorithm, (not great, but better than the alternative!); the need to productize your offering, whether it’s an actual product or a service; and the importance of positioning and defining you…
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The Story So Far: [Season 1 Recap] What have we learned in the first season of The Marketing Mix?
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Search Engine Optimization; Demand Generation; and Content Marketing. Most of the conversations in this first season of the podcast have delved into one (or more) of these three key areas of marketing. In this final episode of Season 1, Steve selects a sound bite or two from each of his interviews, to remind everyone how smart his guests are! And t…
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20Angel: Joakim Achren: Co-Founder of Next Games (Acq. Netflix) on How To Build an Angel Syndicate, What Data to Study When Investing in Gaming & The Stress & Loneliness When Building a Startup
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20Angel is a series profiling European angel investors with the best Founder NPS. Episode 16 features Joakim Achren, angel investor & co-founder of Next Games, acquired by Netflix in 2022. Joakim also built Elite Game Developers, an online resource that helps entrepreneurs in starting their first games company. The newsletter and podcast have a com…
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This week on Oh! Brother, the legendary Kid Congo Powers graces us with stories of The Cramps, The Bad Seeds, The Fall, The Gun Club and a few others. They also discuss the mystery of the "Hit The North" music video and some of Kid's memories of and relationship with Jeffrey Lee Pierce. Hosted on Acast. See acast.com/privacy for more information.…
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A Practical Approach to Account-Based Marketing w/ Mason Cosby
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The term Account Based Marketing, or ABM. has been hijacked by companies promoting platforms and tech solutions. But in essence, it's a methodology for reaching strategic accounts more effectively. In this episode, Mason Cosby discusses the true definition of account-based marketing and how it can be a viable strategy for smaller organizations. He …
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On this week's episode of Oh! Brother, Paul and Steve welcome Tim Presley, song writer, painter and all round good Dude. They discuss beards, Manchester manners, Tim's many musical projects and how the more things change, the more they stay the same. Hosted on Acast. See acast.com/privacy for more information.…
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Small Businesses Need Customer Research Too! A conversation with Justin Chen, co-founder of PickFu
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Every marketing book tells you to get closer to your customer. And honestly, we don't really need to be told that! But it's not always so easy to do that as part of your day-to-day - particularly if "customer research" means in-person focus groups or Voice of the Customer projects. Fortunately, getting customer insights is now much easier, with onl…
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20Angel: Paul Forster: Co-Founder of Indeed.com on Building a $7bn Revenue Business, Why Founders Are The Best Angels, Why he Said no to a Deal Led by Sequoia & Why he Passed on a $2.5bn Company at Seed ...
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20Angel is a series profiling European angel investors with the best Founder NPS. Episode 15 features Paul Forster, angel investor & co-founder and former CEO of Indeed, the #1 job search and recruitment service worldwide, now with 12k employees and $7bn in revenue. He holds an MBA from INSEAD and Master’s degrees from Cambridge & Oxford Universiti…
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Do you really need a website? Some thoughts on why you do, and how to make it happen.
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A recent Linkedin post got some traction by suggesting that not all businesses need a website. Which honestly, is a bit of a headscratcher. As my friend Tim Peter wrote in a counterpoint, that's like saying you don't need a phone number or an email address to run a business. On this week's episode, I talk through why you DO need a website, even if …
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Episode 3 of Series 4 sees Paul welcome the inimitable John Cooper Clarke to Oh! Brother. Unfortunately Steve couldn't make it this week, but he will be back with us in 2 weeks time. Paul and John talk their way through stories from John's career, his interactions with The Fall, his love of Elvis and even find time for a bit of a sing song. We're r…
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Case Studies: The Power of Customer Stories w/ Nikki Fabrizio
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In this episode of The Marketing Mix, we’re talking to Nikki Fabrizio about the power of using customer success stories - otherwise known as case studies - in content marketing. Nikki shares her experience in producing both written and video testimonials for a range of companies. She stresses the importance of finding the right clients for case stu…
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