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In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder-Led Marketing strategies & playbooks from CEOs & Founders. Prior guests include Jason Fried, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding.
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Completely Sober is a podcast created by two college students who have nothing better to do with their time. This radio program is devoted to nothing and is only a recording of real conversations between two less than average college students and sometimes with additional guest speakers. The show is committed to releasing episodes on a weekly basis for each season.
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Books, Beach, & Beyond

Elin Hilderbrand, Tim Talks Books, N Magazine

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Join Elin Hilderbrand, #1 New York Times bestselling author of 30 titles and the “Queen of the Beach Reads,” and Tim Ehrenberg, creator of the popular Tim Talks Books, as they talk shop and host spirited discussions with special guests from bestselling and internationally recognized authors, to publishing industry insiders, to local island legends who feature prominently in Hilderbrand’s prolific Nantucket stories. From what it’s like to take a book to the screen to the intricacies and intim ...
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I talked to Gaetano DiNardi, a growth advisor and thought leader in SEO and content strategy. In this conversation, Gaetano shares his LinkedIn playbook and provides insights into: - The Importance of Topical Authority - The Different Stages of LinkedIn and Content Strategy - How to Create Engaging Content on LinkedIn - Identifying Content Ideas an…
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Season 2 of Books, Beach, & Beyond ends its regular season with the icon that is Ina Garten and her new memoir Be Ready When The Luck Happens. Ina Garten is the author of a dozen cookbooks and the host of Be My Guest and Barefoot Contessa on Food Network and Max, for which she has won five Emmy Awards and three James Beard Awards. Elin, Tim, and In…
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How to scale a new SaaS startup in 2025? I talked to Henry Schuck, the CEO of ZoomInfo. ZoomInfo is known for its industry-leading B2B data and software solutions, promises to help you connect with and close your most valuable buyers—all in one operating system. In this episode, Henry and I cover the following topics: - AI’s Impact on the Software …
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Gal Aga is growing by 3,750+ LinkedIn followers EVERY MONTH. He is the CEO of Aligned. Aligned is a customer collaboration platform for sales & customer success. In this episode, Gal and I cover the following topics - The Importance of LinkedIn for Demand Generation - The Strategy Behind Consistent Posting - The Role of Category Creation in Marketi…
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Barbara Kingsolver is the Pulitzer Prize winning, #1 best-selling author of Demon Copperhead, The Bean Trees, and The Poisonwood Bible. Elin, Tim, and Barbara start by telling listeners their favorite literary quotes inspired by a character in Demon Copperhead and then continue into Barbara’s origin story as a reader and a writer. They talk about t…
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Guillaume took Lempire—home to products like lemlist, lemwarm, taplio, tweet hunter, and local—from $0 to $26M ARR in just six years, all without external funding. He’s also the author of *The $150M Secret* and has been featured in over 200 media outlets. In this episode, Guillaume and I cover the following topics - Building trust in business throu…
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Our next guest is Liane Moriarty, the author of the #1 New York Times bestsellers Big Little Lies, Apples Never Fall, The Husband’s Secret, Truly Madly Guilty and her newest, sure to be a best-seller on shelves this month - Here One Moment. Liane comes to us live from Australia and begins with how she got her start writing, the differences in publi…
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Our guest today in this special bonus episode of Books, Beach, & Beyond is Academy Award, Golden Globe, SAG, and Emmy Award winner Nicole Kidman. Elin and Tim ask Nicole about what books she loved throughout her life and how that love of literature turned into the passion for storytelling as an actor. They discuss many of Nicole’s book to screen ac…
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You asked, we listened! Our guest today is #1 New York best-selling writer Emily Henry, author of Beach Read, Book Lovers, People We Meet on Vacation, Happy Place, and Funny Story. We start with Emily’s origin story as a YA writer turned romance queen we know today. We talk about her first novel Beach Read, the pressure for each new book, introvert…
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Kevin Kwan is the author of the international bestsellers Crazy Rich Asians, China Rich Girlfriend, Rich People Problems, Sex and Vanity and new this year, Lies and Weddings. Elin, Tim, and Kevin tell us some of their favorite scenes in literature and some personal funny wedding stories, discuss Kevin’s upbringing in Singapore and origin story as a…
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Claire Lombardo is the best-selling author of The Most Fun We Ever Had (the April 2024 Reese’s Book Club pick) and the recently released Same As It Ever Was. We start with Claire’s origin story, her social work and family therapist background, as well as her time at the Iowa Writer’s Workshop. Claire discusses teaching writing classes, point of vie…
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Matt Watson is the Founder and CTO of one of the early SaaS companies in 2003 and bootstrapped it to $35M ARR and a $150M exit in 2011. Currently, Matt is the Founder and CEO of Full Scale, which helps other startups and tech companies scale up their development teams with top global talent In this episode, Matt and I cover the following topics: Fo…
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Steven Rowley is the best-selling author of Lily and the Octopus, The Editor, The Guncle (Winner of the Thurber Prize for American Humor), The Celebrants (a Today Show Read with Jenna Book Club pick) and the recently published, The Guncle Abroad. Steven begins with his writing talents as a child through his publishing journey to his status as bests…
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Emily Giffin is the #1 bestselling novelist of Something Borrowed, Something Blue, and on shelves yesterday, The Summer Pact. Elin, Tim, and Emily dissect their college experiences and friendships, and similar to the plot of The Summer Pact, how those relationships are some of the closest you can have in your lives. They segue into the underlying t…
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Emma Straub is the New York Times best-selling author of This Time Tomorrow, All Adults Here, The Vacationers, and Laura Lamont’s Life in Pictures. Elin and Tim dig in deep on being the daughter of novelist Peter Straub, growing up in New York City, her writing education and origin story, debut novels, time travel (Elin, Tim, and Emma travel back t…
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Josh is the #1 top voice on LinkedIn for B2B Sales and the former Head of Sales at 37signals/Basecamp. He is absolutely CRUSHING founder-led marketing: 220,000+ followers on LinkedIn, posting daily, plus, I'm a HUGE Josh Braun fan. - Intertwining sales and marketing strategies. - Outbound vs inbound marketing strategies - Storytelling in sales - Cu…
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After a fun introductory episode, Season 2 of Books, Beach, & Beyond officially begins with award-winning actor, entrepreneur, producer, and designer Sarah Jessica Parker. Elin, Tim, and SJP shine a light on SJP Lit, the collaboration with Zando and her new imprint that publishes thought-provoking, inclusive, and big-hearted stories which include A…
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Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs. - The Biggest Challenge from COO to CEO - The CEO LinkedIn Playbook - How to Convince Executives to Post on LinkedIn -The Impact of Founder-Led Marketing o…
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MJ Smith is the CMO at CoLab. CoLab makes it easy for anyone to review CAD and automates issue tracking, so that engineering teams can design better products faster. We talk about: - How to Get Your CEO to Post on LinkedIn - The Power of LinkedIn for B2B Marketing - Crafting a Compelling Strategic Narrative - Creating Ongoing Content from the Strat…
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Welcome back into the studio with your hosts of Books, Beach, & Beyond, Elin Hilderbrand and Tim Ehrenberg, for an incredible introductory episode of Season 2. The episode is a quick catch-up with Elin and Tim… where they traveled this winter and what they’ve recently been reading and recommending. The two then dive into Swan Song, Elin’s final Nan…
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Alina Vandenbergh is the Co-CEO at Chili Piper. Chili Piper helps qualify, route, and schedule leads from anywhere — be it your webform, cold calls, campaigns, G2 page, and more. We talk about: - Running a Company with Your Spouse - The Role of AI in Content Creation and Authenticity - The Decision to Raise Money and the Benefits of Bootstrapping -…
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Max Altschuler is the Founder & General Partner at GTMfund. GTMfund is an exclusive network of revenue leaders investing in the next wave of SaaS. In this episode, we talk about: - Early-stage SaaS GTM - Max Altschuler's Playbook for an early-stage SaaS founder trying to figure out your GTM - Common Problems with GTM - and many more topics Podcast:…
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Sam Levan is the Co-founder and CEO at MadKudu. MadKudu is translating buyer signals into actions for sellers. In this episode we talk about: - The new Signal-Based Selling Playbook - How to Handle Old Opportunities - and many more topics Sam's Linkedin: https://www.linkedin.com/in/anselmelevan/ MadKudu: https://www.madkudu.com/ Podcast: https://op…
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Taylor Udell is the Head of Growth at Champify, former Twilio. Champify finds your next champions by tracking your customers as they change jobs. Activate the right people to help you create and close new revenue. In this episode we talk about: - How to Get your CEO Posting on LinkedIn - How to Stay Top of Mind with ICPs - How to Run LinkedIn Thoug…
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Chris Shutts is the Co-Founder and CEO of logik.io, an advanced configuration solution built to make every product simpler to sell in CPQ and Commerce, no matter how complex. In this episode, we are talking about: - How logik.io Was Started - How to Find Product Market Fit - and many more topics Chris's Linkedin: https://www.linkedin.com/in/christo…
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Gururaj Pandurangi is the CEO and Founder of ThriveStack. ThriveStack equips SaaS builders with tools that facilitate user signup, product trial, purchase, and operating Self-Serve on a large scale. In this episode we talk about: - Sales-Led vs. Product-Led Growth - How to Add a PLG to a Sales-Led Motion - Gururaj's learnings of founding his 3rd Sa…
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Crissy Saunders is the CEO at CS2. CS2 is a leading GTM Ops consultancy. In this episode we talk about: - How to Build a GTM Ops Team - How to Track a Buyer Funnel - and many more topics Crissy's Linkedin: https://www.linkedin.com/in/crveteresaunders/ CS2: https://www.cs2marketing.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH L…
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Gil Allouche is the CEO of metadata.io. In this episode, we are talking about: - How Gil ended up in Dave Gerhardts book - How Gil barely avioded the series B trap - How to work with investors - The future of SDRs Gil's Linkedin: https://www.linkedin.com/in/gilallouche/ Metadata: https://metadata.io/ Podcast: https://open.spotify.com/show/03CXzsZp7…
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Todd Busler is the CEO at Champify. In this episode, we talk about: - How Todd is Crushing LinkedIn Founder Content - The Future of SDRs - and many more topics Todd's Linkedin: https://www.linkedin.com/in/todd-busler/ Champify: https://www.champify.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/…
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Spencer Kupferman is the CEO at PKWARE. In this episode, we talk about: - How to sell into the Enterprise - How Spencer runs a $40M ARR SaaS with 40% Operating Margins - and many more topics Spencer's Linkedin: https://www.linkedin.com/in/spencerkupferman/ PKWARE: https://www.pkware.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH…
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Alec Paul is the Founder of SalesBrand, a LinkedIn B2B brand and content advisory. He is the secret LinkedIn consultant behind top B2B CEO brands. We talk about all things LinkedIn: - How to Ideate content - What makes a great post - How can run Founder-Led Marketing - LinkedIn Connection Request Strategy - and many more topics Alec's LinkedIn: htt…
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Lindsay Tjepkema is CEO & Co-Founder at Casted. Casted is an AI-powered podcast and video marketing platform for B2B marketers to grow audience engagement and generate a better quality pipeline. In this episode we talk about: - Building a $1M+ SaaS around B2B Podcasting - How to Start a Podcast from Scratch - and many more topics. Lindsay's Linkedi…
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Markus Stahlberg is the CEO and Co-Founder at N.Rich. In this episode, we talk about: - The state of ABM - 3 Types of ABM Approaches - ABM: Quality vs. Quantity - and many more topics Markus's LinkedIn: https://www.linkedin.com/in/mstahlberg/ N.Rich: https://n.rich/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www…
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BC Krishna is the Founder and CEO at Centime. In this episode we talk about: - his 2x $100M+ Exits, - his experience working on his 4th SaaS Startup - his darkest days as Founder and CEO - and many more topics BC's Linkedin: https://www.linkedin.com/in/krishnabc/ Centime: https://www.centime.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqI…
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Nathaniel Robinson is Founder & CEO at Trustworthy. Trustworthy is helping families protect and organize their important information. In this episode, we are talking about: - How Nathaniel is building a Consumer SaaS (at $1m+ ARR) - What is a Family Operating System - and many more topics Nathaniel's Linkedin: https://www.linkedin.com/in/natrobinso…
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Tom Kieley is the CEO and Co-Founder of SourceDay. SourceDay keeps production lines going, orders flowing, and operational costs in check. We are talking about: - How he scaled SourceDay to $10M+ ARR, - Syncing Suppliers and Customers, - Dealing with Tough Times as CEO Tom's LinkedIn: https://www.linkedin.com/in/tomkieley/ SourceDay: https://source…
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Laura Erdem is the Sales Manager at Dreamdata. We'll dive into how Dreamdata aligns Marketing and Sales and more: - Are MQLs the right metric for optimizing? - What does a good lead handoff look like? - How important is Speed to Lead? - Should the Sales & Marketing functions be owned by 1 person? Laura's Linkedin: https://www.linkedin.com/in/lerdem…
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Melissa Kwan is the co-founder and CEO of eWebinar. We are diving into all things bootstrapping, including: - Lessons from Figuring Out Pricing for Your Solution - Her Non-Negotiables for Founding a Business - Lifestyle Businesses vs. VC-funded Businesses - and many more topics. Melissa's Linkedin: https://www.linkedin.com/in/melissakwan/ eWebinar:…
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Adam Robinson is the Founder/CEO of R!B2B and Retention.com. He is currently crushing LinkedIn. What people don't know: he pays $12,500 per MONTH for a LinkedIn consultant... - he grew from 10 to 70,000+ followers in a matter of weeks - his LinkedIn posts consistently get over 1,000+ likes - ALL while running a $22m+ ARR SaaS company and launching …
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Danielle Messler is Nathan Latka's CMO at Founderpath. In this episode, we are diving into: - Why Nathan Latka leverages Founder-Led Marketing - Nathan Latka’s Founder-Led Marketing Secrets - How to Run Engaging Live Events - and many more topics Danielle's Linkedin: https://www.linkedin.com/in/daniellemessler Founderpath: https://founderpath.com/ …
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Jeff Whitlock is the CEO of Grain, a conversation Intelligence and AI Sales assistant that automates note-taking, record-keeping, and insight-capture so you can spend your time where it matters most — coaching your team and closing deals. Grain: https://grain.com/ Jeff: https://www.linkedin.com/in/jeff-whitlock/ Podcast: https://open.spotify.com/sh…
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Greg Head is an Advisor to 40 practical SaaS founders who are building valuable software companies without big funding and the host of the Practical Founders Podcast. We talk about: - Patterns he sees between the 40 practical SaaS founders he's advising - How today's practical founders compete with the millions of funding of their VC-funded peers -…
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Cobi Blumenfeld-Gantz is the CEO and Co-founder at Chapter, a technology-driven Medicare advisor improving how seniors choose their health coverage. How do you reduce the time spent on founder-led sales? This is one of many topics I covered in my conversation with Cobi Blumenfeld Gantz. In this episode, we are talking about: - Why the Founder Shoul…
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Mike is a veteran of the Enterprise SaaS world: - entered the software business in 1990 - was part of the internet boom as CMO of Versata, taking it public in 2000 - ran Wakesoft, Clarus Systems, and Instill Corporation as CEO - "semi-retired" to join the boards of various software companies - currently serving as President for LiftLab I will dive …
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How to Build a B2B SaaS in the Healthcare SpaceSteven's Linkedin: https://www.linkedin.com/in/steven-charlap-md-mba-8911906/SOAP Health: https://soap.health/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): htt…
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I chatted with Chris Walker about Founder-Led Marketing and how to run a successful CEO thought leadership program on LinkedIn in 2024. In this episode we will cover: How Content Consumption Has Changed Outbound Sdr vs Thought Leadership Program How to Start Testing Founder-Led Marketing Founder-Led Marketing as a Category How to Start Driving Busi…
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Warmly, went from 0 to 100+ paying customers in 2023. More importantly, Maximus Greenwald (founder & CEO) went from founder-led sales to a repeatable sales process. Here's how he built a repeatable sales motion this year (taken from Max's post, linked below): Q1: Founder Led Sales - Customers: 0-10- GTM Strategy: Design partners & founder friends -…
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Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing.After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast.Peter Caputa: https://www.linkedin.com/in/pc4media/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wd…
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Kevin Bobowski: https://www.linkedin.com/in/kevin-bobowski/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp…
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Website: https://www.project33.io/LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awaren…
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