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How to align Marketing & Sales with Laura Erdem
Manage episode 436597592 series 3595774
Laura Erdem is the Sales Manager at Dreamdata.
We'll dive into how Dreamdata aligns Marketing and Sales and more:
- Are MQLs the right metric for optimizing?
- What does a good lead handoff look like?
- How important is Speed to Lead?
- Should the Sales & Marketing functions be owned by 1 person?
Laura's Linkedin: https://www.linkedin.com/in/lerdem/
Dreamdata: https://dreamdata.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
76 에피소드
Manage episode 436597592 series 3595774
Laura Erdem is the Sales Manager at Dreamdata.
We'll dive into how Dreamdata aligns Marketing and Sales and more:
- Are MQLs the right metric for optimizing?
- What does a good lead handoff look like?
- How important is Speed to Lead?
- Should the Sales & Marketing functions be owned by 1 person?
Laura's Linkedin: https://www.linkedin.com/in/lerdem/
Dreamdata: https://dreamdata.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
76 에피소드
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