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TREND TAKERS: LinkedIn Shifts, TikTok Slip-ups, Viral brand plays (Ep. 008)
Manage episode 501585895 series 3578796
Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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What do Taco Bell, banana bread TikTok, and Alex Hormozi’s $150M book launch have in common? A masterclass in creating demand and turning “oops” moments into cultural buzz.
What You’ll Learn:
- What you’ll learn from Taco Bell, KFC, and McDonald’s about creating product demand (without new products)
- What you’ll learn from Alex Hormozi’s record-breaking book launch about turning an audience into participants
- What you’ll learn from LinkedIn and TikTok trends about staying relevant without selling out
Timestamps:
03:15 – Why LinkedIn is the last untapped growth channel
09:45 – Sweet Loren’s “Ryan” TikTok fail turned campaign
17:00 – Alex Hormozi’s world record book launch strategy
20:50 – Behind the scenes of Taco Bell’s social team
28:30 – Fast food demand gen: McRib, KFC potato wedges & nostalgia marketing
33:15 – Listening to your audience: from PopFlex to startup pivots
36:00 – Banana bread TikTok & how to ride trends without bandwagoning
Meet our Guest Co-Host
Alexis is a social media pro who’s been helping brands not flop online since before TikTok was even a thing. She’s worked with Taco Bell, TRX, and Kajabi, and when she’s not breaking down trends, she’s busy wrangling content ideas and her two kids.
Connect with Alexis here 👇
https://www.Instagram.com/alexiscarrportfolio
https://www.linkedin.com/in/alexis-carr-b14796a8
References & Resources:
- Sweet Loren’s (TikTok story)
- Alex Hormozi – 100M Leads book launch
- Cassie Ho / Blogilates / PopFlex
- Dana Castillo (LinkedIn)
- Taylor Swift Reputation re-record buzz
Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe
📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: [email protected]
🌐 Joanna: millennialmktr.com
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