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Formula Botanica에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Formula Botanica 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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EP220. How Tom's of Maine faced a class action lawsuit for the recyclability of its toothpaste tubes

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Manage episode 427133195 series 2077318
Formula Botanica에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Formula Botanica 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Who knew you could get into trouble over a toothpaste tube?

In this episode, Lorraine Dallmeier, a Chartered Environmentalist, Biologist, and CEO of Formula Botanica, dives deep into sustainability claims by exploring the details of the class action lawsuit faced by toothpaste brand Tom's of Maine... all because they said their toothpaste tubes were recyclable.

The crux of the lawsuit points out the gap between what is, in theory, recyclable and the realities of the recycling industry.

The problem arises with the terms Tom’s of Maine uses on its packaging. They call it “Recyclable Tube” and “First of Its Kind Recyclable Tube.” In reality, the recycling infrastructure in most areas cannot handle these tubes.

Lorraine discusses the implications this has for the beauty industry. It could pave the way for more legal actions against brands making sustainability claims they can’t prove. Perhaps it will prompt a shift towards more honest and transparent marketing practices.

Join Lorraine now and have a listen to this very intriguing issue.

Free Resources

Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube

Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

  continue reading

239 에피소드

Artwork
icon공유
 
Manage episode 427133195 series 2077318
Formula Botanica에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Formula Botanica 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Who knew you could get into trouble over a toothpaste tube?

In this episode, Lorraine Dallmeier, a Chartered Environmentalist, Biologist, and CEO of Formula Botanica, dives deep into sustainability claims by exploring the details of the class action lawsuit faced by toothpaste brand Tom's of Maine... all because they said their toothpaste tubes were recyclable.

The crux of the lawsuit points out the gap between what is, in theory, recyclable and the realities of the recycling industry.

The problem arises with the terms Tom’s of Maine uses on its packaging. They call it “Recyclable Tube” and “First of Its Kind Recyclable Tube.” In reality, the recycling infrastructure in most areas cannot handle these tubes.

Lorraine discusses the implications this has for the beauty industry. It could pave the way for more legal actions against brands making sustainability claims they can’t prove. Perhaps it will prompt a shift towards more honest and transparent marketing practices.

Join Lorraine now and have a listen to this very intriguing issue.

Free Resources

Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube

Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

  continue reading

239 에피소드

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