Michel Heitzmann on Why Sustainability is not Working in Corporates | Greenwashing vs Real Change

Growth Hacking Culture

Corporate sustainability is on the rise, with over 98% of S&P 500 companies publishing sustainability reports in 2022 and more than 8,000 entities pledging net zero emissions by 2050. A TravelPerk study reveals that 69% of employees want their companies to invest in sustainability. However, challenges like greenwashing, data fragmentation, and poor data quality hinder true sustainability performance and accountability. Despite the progress, there's a need for better transparency and measurable links between sustainability efforts and business outcomes.

About Michel Heitzmann [founder of Ignea]

Michel Heitzmann, creator of the Vital Growth Framework for sustainable leadership and founder of Ignea, is a seasoned expert in sustainability. He has worked in several C-suite positions at Fortune 500 companies, served as a strategy advisor, and been a board member of multiple organizations focused on environmental and sustainability issues in Switzerland.

Contact Michel @ Ignea https://www.ignea.ltd/

or in LinkedIn https://www.linkedin.com/in/michel-heitzmann/

What I discussed with Michel Heitzmann

- What are some red flags that indicate a company might be greenwashing?
- How can consumers and investors hold corporations accountable for their sustainability claims?
- Beyond greenwashing, what are the main obstacles to achieving true sustainability in corporations?
- How can corporations overcome internal resistance to change and create a culture of sustainability?
- What are some effective strategies for corporations to implement meaningful sustainability measures?
- How can we hold corporations accountable for progress on their sustainability commitments?
- Do you have any heroes or companies that have been successful in their sustainability efforts?
- What advice would you give to individuals interested in promoting sustainability within their own companies?

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About the Growth Hacking Culture Podcast

The Growth Hacking Culture Podcast is a series of insightful interviews with prominent experts on mindsets, skills and mental resources to grow individually, lead motivated teams and create human-centric work cultures. These episodes are about thought provoking ideas to scale up and growth hack human-centric and performing work cultures. Hosted by Ivan Palomino.

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