Episode 125: When Life Hands You Lemons: Pivot and Adapt [featuring Danica Wolf]

All Things Private Practice Podcast

In this episode, I’m joined by the resilient and insightful Danica Wolf, COO of Simplified SEO Consulting. We dive into the heart of entrepreneurship—confronting imposter syndrome, embracing our authentic struggles, and owning our unique journeys.

Danica opens up about her path from birth trauma to becoming a doula, and now to empowering therapists through effective SEO strategies.

We share our personal stories, discussing how unexpected challenges can rock our world but also lead to profound growth and leadership. Tune in to learn how to turn setbacks into comebacks and help your private practice thrive.

Key Takeaways:

1. Ownership and Empowerment: Danica opens up about defeating imposter syndrome and stepping into her power.
2. Facing Trauma with Resilience: Learn how Danica's transition from trauma to becoming a doula informs her current work as a COO of an SEO company for therapists, providing perspective on integrating personal experiences.
3. Staying Agile in Business: Danica and I emphasize the need for continuous adaptation in leadership and entrepreneurship to navigate the ever-changing business landscape.

More about Danica:

Danica is a coffee lover, drawn to the ocean, and a not-so-secret strategy nerd. As COO of Simplified SEO Consulting, Danica gets to spend most of her time helping therapists and other mental health professionals build the business of their dreams with dream clients who are already searching for them. As a birth business owner, former trauma advocate, University instructor, and single mom, Danica knows how important it is for busy business owners to get the info they need quickly with action steps to implement right away. Life is too short and full to waste time with inauthentic action.

• Simplified SEO Consulting Website: simplifiedseoconsulting.com
• Simplified SEO Consulting Instagram: instagram.com/simplifiedseoconsulting

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Thanks to Our Sponsor: The Receptionist for iPad

✨ The Receptionist for iPad:

I want to thank The Receptionist for iPad for sponsoring this episode.

The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option.

Mentioned in this episode:

The Receptionist for iPad

I want to thank The Receptionist for iPad for sponsoring this episode. From new patients faced with an empty lobby and no idea where to find their therapist to clinicians with a session running over time and the doorbell ringing, some of the most anxiety-ridden moments of a therapy appointment happen before a session even starts. The Receptionist for iPad, helps you tackle some of that pre-appointment apprehension and anxiety. The Receptionist for iPad is an easy-to-use digital client check-in system that helps your visitors check in securely to their appointments and notify their practitioners of their arrival via SMS, email, or your preferred channel. No more confusion, and less lobby checking or having clients sign in on paper logbooks. It can even help you upgrade and update your demographic information for your clients as well and even validate parking. Start a 14-day free trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link and you'll also get your first month free if you decide to sign up.

Resilient Mind Counseling

It's Patrick. Some of you may know that I own a group therapy practice in North Carolina, Resilient Mind Counseling. We specialize in supporting the Neurodivergent, LGBTQIA+, and Black, Brown, and Asian communities online and across North Carolina. We also have limited in-person openings at our offices in Asheville and Cary. We really love working with clients who are coming to terms with both Autism and ADHD discoveries later in life or questioning, as well as the intersections of race, gender, identity, and orientation. All of our therapists have lived experience and identify as AuDHD, Autistic, or ADHD. Our team of affirming therapists offers a safe, anti-racist, anti-oppressive, inclusive, and accessible space where you can show up exactly as you are—no masking, no judgment, and no need to make eye contact, just real connection and healing. We accept most commercial insurances like Blue Cross Blue Shield, United, Aetna, and Med Cost, as well as self-pay options. We currently have openings for new clients. Visit our website at resilientmindcounseling.com. You can also text or call our HIPAA-compliant phone line at [phone], or email us at [email protected].