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13 - The impact of machine-learning & AI on programmatic advertising | Wandrille Leroy
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Adrian Knoll에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adrian Knoll 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Did you know that some DSPs like DV360 (Google) will allow you to integrate a 3rd party AI? That is where Wandrille Leroy - VP of Partnerships at Scibids - and Scibids algorithms enter the scene.
Bring-your-own-algorithm (BYOA) is the key to success in improving your campaigns, given the right conditions. This is a new era in digital advertising.
In today's episode, we spoke with Wandrille about the process of implementing Scibids into your campaigns, when a third-party AI can make a bigger impact, and how it would affect people's roles in the industry; will we still need media buyers and traders?
Tune in if you're currently running programmatic campaigns, regardless of which kind. This episode will open your mind to new possibilities!
If you have experience with these kinds of solutions or want to raise questions, you can do it on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6967736090501775360
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
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