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14 - Transparency and its pitfalls in the programmatic world | Christoph Berg | Part 1
Manage episode 380056216 series 3521245
Adrian Knoll에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adrian Knoll 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Transparency... a dreaded word in programmatic advertising. Nevertheless, a topic worth talking about. And that is precisely what we did.
We were joined by Christoph Berg - CEO and founder of Mint Square - and discussed what transparency in programmatic advertising means.
What are its pitfalls? What problem can be with a fixed pricing model in programmatic advertising, and why is it important to have your DSP license? These are just some of the questions we asked ourselves in this episode.
If you are an advertiser, you buy media programmatically, or have partners offering you digital media, you should not miss this episode. Let us know your opinion on transparency on our LinkedIn page: https://www.linkedin.com/feed/update/urn:li:activity:6970296262680059904
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
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