Accelerating Growth for Ambitious Brands with Gain Theory's Anibal Dams

The CPG Guys

Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 36:57

MP3•에피소드 홈

The CPG Guys are joined in this episode by Anibal Dams, Global CPG Lead at Gain Theory, experts in data, advanced analytics, technology and consulting who fuse hindsight, insight, and foresight to deliver business growth. Gain Theory is a division of WPP.
This episode is sponsored by Gain Theory.
Follow Anibal Dams on LinkedIn at: https://www.linkedin.com/in/anibaldams/
Follow Gain Theory on LinkedIn at: https://www.linkedin.com/company/gaintheory/
Follow Gain Theory online at: https://www.gaintheory.com/
Anibal answers these questions:
1) You lead the CPG vertical at Gain Theory. What do you think are the main challenges faced by CPG brands in this current landscape?
2) Let’s delve into the issue around Multi-Touch Attribution further, what would be your recommendation for CPG brands to overcome this and how does Gain Theory's “Sensor” solution address this?
3) In addition to Sensor, what are the other ways you are helping CPG businesses to accelerate growth?
4) Predicting the future is never easy. What puts Gain Theory in a position to be confident in delivering foresight for your clients?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nextupisnow.org/cpgguys
RetailWit Website: http://retailwit.com
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.