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Making women's sport visible, viable and unstoppable with Women’s Sport Trust Co-Founder, Tammy Parlour MBE #S1E5
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Women’s sport is rightfully receiving increased support in recent years, much of this can be attributed to the incredible work of Women’s Sport Trust - a charity committed to increasing the profile of female athletes. Not only are they a force for good, but they are an exemplary case study on achieving large scale change with limited resources.
From high level cultural shifts, to her consideration for grassroots businesses like her own Hapkido and meditation school, WST’s Co-Founder Tammy Parlour joins us this week to share the importance of internal motivation to accomplish her business goals, advice for businesses looking to combat unconscious bias, and the beneficial impact of female representation in high level sporting events.
This episode covers:
- Tammy’s early start in martial arts, and the unique challenges of Hapkido
- Lessons from setting up her Hapkido school which feed into other business scenarios
- Being driven by internal motivations more than external pressures
- The inception and early success of Women’s Sport Trust
- Achieving large scale impact with limited resources
- Advice for businesses to address unconscious biases
Get in touch: hello@topodiumgroup.com
Links & references at: https://topodiumgroup.com/podcast/
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