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How Disney Fell Deeply in Love with Programmatic Advertising
Manage episode 288176740 series 2805892
Shield Strategic and Mike Shields에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Shield Strategic and Mike Shields 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Lisa Valentino, Executive Vice President, Client and Brand Solutions at Disney Advertising Sales, doesn’t think the TV upfront is dead, but Disney - owner of traditional TV networks like ABC and ESPN - is pushing further than ever into programmatic ad selling and data in a way that would have been unimaginable a few years ago. Valentino’s team is borrowing tactics from Hulu, including self-serve ad buying, which she believes will open up the TV business to a much broader array of advertisers. According to Valentino, they’ve seen a thousand new clients come to Disney through programmatic channels.
Guest: Lisa Valentino
Host: Mike Shields
Producer: Kenya Hayes
259 에피소드
공유
Manage episode 288176740 series 2805892
Shield Strategic and Mike Shields에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Shield Strategic and Mike Shields 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Lisa Valentino, Executive Vice President, Client and Brand Solutions at Disney Advertising Sales, doesn’t think the TV upfront is dead, but Disney - owner of traditional TV networks like ABC and ESPN - is pushing further than ever into programmatic ad selling and data in a way that would have been unimaginable a few years ago. Valentino’s team is borrowing tactics from Hulu, including self-serve ad buying, which she believes will open up the TV business to a much broader array of advertisers. According to Valentino, they’ve seen a thousand new clients come to Disney through programmatic channels.
Guest: Lisa Valentino
Host: Mike Shields
Producer: Kenya Hayes
259 에피소드
모든 에피소드
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continue reading
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continue reading
1
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9k280
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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continue reading
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Player FM 앱으로 오프라인으로 전환하세요!
Player FM 앱으로 오프라인으로 전환하세요!
