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Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!
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Why TikTok May Soon Be Ready to Go After TV Ad Money
Manage episode 287146458 series 2805892
Shield Strategic and Mike Shields에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Shield Strategic and Mike Shields 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
According to Sandie Hawkins, GM of US Global Business Solutions at TikTok, as ratings for linear TV shows decline, the social video platform is delivering TV-sized audiences "every single day”. We talked to Hawkins about why she thinks that TikTok's reach, coupled with the emotional response so many creator videos generate, should position the company to compete for TV ad budgets soon. Hawkins says the key is getting measurement up to par on TikTok, which has only been actively selling ads for about two years, but is enjoying huge demand increases due to the pandemic.
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공유
Manage episode 287146458 series 2805892
Shield Strategic and Mike Shields에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Shield Strategic and Mike Shields 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
According to Sandie Hawkins, GM of US Global Business Solutions at TikTok, as ratings for linear TV shows decline, the social video platform is delivering TV-sized audiences "every single day”. We talked to Hawkins about why she thinks that TikTok's reach, coupled with the emotional response so many creator videos generate, should position the company to compete for TV ad budgets soon. Hawkins says the key is getting measurement up to par on TikTok, which has only been actively selling ads for about two years, but is enjoying huge demand increases due to the pandemic.
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258 에피소드
모든 에피소드
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Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!
Player FM 앱으로 오프라인으로 전환하세요!
