Sprouted Superfoods - Foodnerd

Food Meets Climate Podcast with Simon Newstead

While working as an attorney in New York, Sharon Cryan stumbled across company cases that revealed some disheartening loopholes within food industry regulations. Sparking her passion for food education and living a healthy lifestyle, she soon realised she wanted to make a difference in the space, with entering the industry itself being the most effective way she knew how. Creating positively processed superfood products, we spoke with Sharon about her journey into entrepreneurship and the start of Foodnerd, as well as the collaboration process between dieticians, nutritionists and food scientists in creating the company's products. We also covered the benefits of sprouting, the power of consumer education, growing a successful e-commerce platform and the moment Sharon is proudest of in the business' journey so far.