Player FM 앱으로 오프라인으로 전환하세요!
들어볼 가치가 있는 팟캐스트
스폰서 후원
What the Grateful Dead can Teach us about Business with Brian Mohr
Manage episode 447972502 series 1942938
Though many simply think of them as a jam band, the Grateful Dead are one of America’s longest-enduring, most unique, and best-performing businesses. Throughout a career that has lasted over five decades, they have created a culture, a highly profitable business, and a mindset out of organized chaos. Furthermore, they have survived as a leaderless organization and cemented their legacy in the decades following the death of founding guitarist and effective bandleader Jerry Garcia in 1995.
If you want to look at numbers for proof, consider the fact that the band made over $50 million almost exclusively from touring and merchandise sales in 1994. Also consider that Dead & Co., the band’s current incarnation led by John Mayer, grossed over $40 million from ticket sales in 2019 and recently wrapped up a residency at the Las Vegas Sphere that grossed over $130M in gross revenue.
Joining me on today’s podcast is fellow Deadhead Brian Mohr. Brian is on the national Board of Directors of Conscious Capitalism, Inc., and is the co-founder of anthym, where they use music to help culture-driven organizations create and nurture meaningful relationships amongst their people.
So, even if you’ve never connected with their music, throw your preconceived notions out the door as we dive into a conversation about how to develop prestigious brands, create customers for life, and build small businesses thinking seriously about conscious capitalism into massive, life-changing organizations.
In this podcast interview, you’ll learn:
- Why the Grateful Dead letting fans tape and share recordings of their concerts was an early and extremely effective form of content marketing.
- How Jerry’s death and the subsequent infighting between band members mirrors when founders exit - and how John Mayer has stepped into Jerry’s role in a leaderless way while breathing new life into the band and its business.
- How the Grateful Dead used their mailing list to create an extraordinarily effective marketing machine that fostered a massively inclusive community and treated them right.
- Why psychological safety and feeling connected is crucial to being vulnerable enough to take risks and achieve the biggest successes in business.
- How technology leaves us feeling both more connected and isolated than ever before - and what business leaders and managers can do to address these issues.
Interview Resources
107 에피소드
Manage episode 447972502 series 1942938
Though many simply think of them as a jam band, the Grateful Dead are one of America’s longest-enduring, most unique, and best-performing businesses. Throughout a career that has lasted over five decades, they have created a culture, a highly profitable business, and a mindset out of organized chaos. Furthermore, they have survived as a leaderless organization and cemented their legacy in the decades following the death of founding guitarist and effective bandleader Jerry Garcia in 1995.
If you want to look at numbers for proof, consider the fact that the band made over $50 million almost exclusively from touring and merchandise sales in 1994. Also consider that Dead & Co., the band’s current incarnation led by John Mayer, grossed over $40 million from ticket sales in 2019 and recently wrapped up a residency at the Las Vegas Sphere that grossed over $130M in gross revenue.
Joining me on today’s podcast is fellow Deadhead Brian Mohr. Brian is on the national Board of Directors of Conscious Capitalism, Inc., and is the co-founder of anthym, where they use music to help culture-driven organizations create and nurture meaningful relationships amongst their people.
So, even if you’ve never connected with their music, throw your preconceived notions out the door as we dive into a conversation about how to develop prestigious brands, create customers for life, and build small businesses thinking seriously about conscious capitalism into massive, life-changing organizations.
In this podcast interview, you’ll learn:
- Why the Grateful Dead letting fans tape and share recordings of their concerts was an early and extremely effective form of content marketing.
- How Jerry’s death and the subsequent infighting between band members mirrors when founders exit - and how John Mayer has stepped into Jerry’s role in a leaderless way while breathing new life into the band and its business.
- How the Grateful Dead used their mailing list to create an extraordinarily effective marketing machine that fostered a massively inclusive community and treated them right.
- Why psychological safety and feeling connected is crucial to being vulnerable enough to take risks and achieve the biggest successes in business.
- How technology leaves us feeling both more connected and isolated than ever before - and what business leaders and managers can do to address these issues.
Interview Resources
107 에피소드
모든 에피소드
×![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
1 The Entrepreneur’s Financial Planning Checklist for 2025 with Andrew Rafal 28:11
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
1 How to Train Your Mind & Memory at Any Age with Chester Santos 54:58
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
1 What the Grateful Dead can Teach us about Business with Brian Mohr 53:35
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
![Artwork](/static/images/128pixel.png)
1 Merging AI & Authenticity to Tell Your Story with Dan Curran 44:15
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
1 Becoming a Persuasive Speaker: Insights from Terri Sjodin 54:34
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
1 Prioritize your Time Like a Celebrity with Tarra Stubbins 45:18
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
1 Building Wealth for You & Your Employees with Brian Hartstein 38:38
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
1 Good Money: Derrick Kinney's Journey From Planner to Podcaster 58:58
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
1 Into the Storm: Navigating The Entrepreneurial Journey with Ryan Madrid 59:48
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
1 Meditation, Mindfulness and Living with Intention with Elizabeth Winkler 50:43
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
1 How the 2024 Election Could Impact the Economy, Your Finances, and Your Retirement Savings 21:47
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
1 Challenges, Choices, and Triumphs: An Aussie's American Dream in Arizona with Adrian Heyman 47:43
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
1 Embracing Authenticity & Fearless Entrepreneurship with Shannon Breen 48:59
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
1 Unlocking the Wealth Mindset to Create the Future You Want with Anne Lester 47:56
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
1 Leveraging the Power of AI and LinkedIn to Grow Your Business with Joe Apfelbaum 50:28
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
1 How Andrew The Home Buyer Became a Household Name with Kyle Wyloge 44:21
![Your Wealth & Beyond: Secrets of Successful Entrepreneurs podcast artwork](/static/images/64pixel.png)
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.