Player FM 앱으로 오프라인으로 전환하세요!
Building a Superfan Base with Brittany Hodak
Manage episode 450319463 series 1942938
One of the best ways for a business owner to obtain new business is through referrals. It’s really hard to put a value on marketing from word of mouth. Now, imagine the possibilities if most of your clients were singing your company’s praises like fans at a Taylor Swift concert. And that’s why I’m thrilled to share this conversation with Brittany Hodak.
Brittany has spent her entire career building superfans. She’s an award winning entrepreneur, author of Creating Superfans, a former Shark Tank participant, Guinness World Record holder, and someone who has helped countless business owners connect with their clients and customers on a deeper level.
In today’s episode, you’ll learn all about Brittany’s journey from the music business to corporate branding, what it really means to be a superfan, and her powerful model for creating deep connections that instill confidence to drive referrals, repeat business and growth.
Interview resources, including show notes and links to resources mentioned, can be found on the episode page: https://www.bayntree.com/101
In this podcast interview, you’ll learn:
- Lessons every business owner can learn from Taylor Swift.
- Key differentiators that create deep brand loyalty for companies like Trader Joe’s.
- Three things that define a superfan–and why these people are most likely to turn people into more customers.
- The big mistakes that so many business owners make when it comes to finding and nurturing customers–and how AI and automated personalization can make them worse.
- The power of intentionally elevating the customer experience.
Interview Resources:
107 에피소드
Manage episode 450319463 series 1942938
One of the best ways for a business owner to obtain new business is through referrals. It’s really hard to put a value on marketing from word of mouth. Now, imagine the possibilities if most of your clients were singing your company’s praises like fans at a Taylor Swift concert. And that’s why I’m thrilled to share this conversation with Brittany Hodak.
Brittany has spent her entire career building superfans. She’s an award winning entrepreneur, author of Creating Superfans, a former Shark Tank participant, Guinness World Record holder, and someone who has helped countless business owners connect with their clients and customers on a deeper level.
In today’s episode, you’ll learn all about Brittany’s journey from the music business to corporate branding, what it really means to be a superfan, and her powerful model for creating deep connections that instill confidence to drive referrals, repeat business and growth.
Interview resources, including show notes and links to resources mentioned, can be found on the episode page: https://www.bayntree.com/101
In this podcast interview, you’ll learn:
- Lessons every business owner can learn from Taylor Swift.
- Key differentiators that create deep brand loyalty for companies like Trader Joe’s.
- Three things that define a superfan–and why these people are most likely to turn people into more customers.
- The big mistakes that so many business owners make when it comes to finding and nurturing customers–and how AI and automated personalization can make them worse.
- The power of intentionally elevating the customer experience.
Interview Resources:
107 에피소드
모든 에피소드
×![Artwork](/static/images/128pixel.png)
1 The Entrepreneur’s Financial Planning Checklist for 2025 with Andrew Rafal 28:11
![Artwork](/static/images/128pixel.png)
1 How to Train Your Mind & Memory at Any Age with Chester Santos 54:58
![Artwork](/static/images/128pixel.png)
1 What the Grateful Dead can Teach us about Business with Brian Mohr 53:35
![Artwork](/static/images/128pixel.png)
1 Merging AI & Authenticity to Tell Your Story with Dan Curran 44:15
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.