The Studio Software Spectrum & 2024 Marketing Trends with Catalina Zbar

Yoga Biz Champ with Michael Jay

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In this episode of Yoga Biz Camp, join Michael Jay and Catalina from Telemere Consulting as they dive deep into the crucial aspects of software selection and marketing strategies for yoga studios. Discover the latest trends and practical tips that can transform your yoga business in today's competitive landscape.
We discuss:
Choosing the Right Software:
Michael Jay and Catalina discuss the importance of selecting the right booking software for yoga studios, emphasizing integration with marketing tools.
Effective Marketing Strategies:
Catalina shares insights on current marketing trends, highlighting the shift towards Google and SEO over meta platforms for better results.
Client Engagement and Retention:
Learn about innovative ways to engage and retain clients through membership perks, community-building strategies, and effective communication.
Navigating the Digital Marketing Space:
The podcast explores the necessity of a multi-channel marketing approach, including social media, email automation, and website integration.
Email Marketing Insights:
Catalina emphasizes the importance of regular, value-driven communication with clients to keep them engaged and informed.
Key Quotes:
"The booking platform is the most important piece of software for yoga studios. It's essential in supporting that super personalized, genuine, automated solution." - Catalina
"In marketing, planning ahead and using a multi-channel approach is key. It's not just about picking one or two channels anymore; you need to be everywhere, all the time." - Catalina
Remember to subscribe to Yoga Biz Camp for more insights and strategies to grow your yoga business. Visit our website at yogabizcamp.com and follow us on Instagram @yogabizchamp for the latest updates!
Telemere Consulting
Telemere on Instagram
Software partners:
Walla
Mindbody
Fitdegree
Offering Tree
Loopspark
Mentioned in Podcast
Slack
Othership Toronto
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Michael Jay - Yoga Biz Champ

Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.

With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.

His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.

• Certified Yoga Biz Consultant •
• FitTech Partner •
• Yoga Studio Launch & Growth Specialist

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink

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FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink