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Webinar: Preparing for 4G Video Services
Manage episode 151752422 series 1036604
Yankee Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Yankee Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Video services delivered over mobile broadband data networks are both a dream and a nightmare for network builders. Mobile video is in high demand, and consumers are willing to pay for it. However, poor design and high usage can lead to network congestion, negative user experiences and, ultimately, customer churn. While video is often viewed as a killer application for mobile broadband access, it lacks the requisite linear revenue-to-usage business case that has characterized killer applications such as voice and SMS in the past.
Earlier today, Analyst Terry Cudmore and I hosted a webinar that explored the pressing issues of mobile video delivery. We provided some actionable recommendations and insight to ensure that video becomes a killer application, not a network-killing service.
The webinar runs about an hour. Click here to download: audio (mp3) and slides (pdf).
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