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Roy Spence: How to Find A Common Purpose

32:52
 
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Manage episode 290552706 series 2873260
iHeartPodcasts에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 iHeartPodcasts 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

America has always been at its best when we pull together in common cause. But rampant misinformation campaigns, media silos, and polarization have undermined faith in our institutions and trust in each other, which has made working together more challenging. Changing the behavior and attitudes that have led to this polarization will start with changing our perception of each other—seeing one another as people again and finding a common purpose.

Roy Spence has spent his life helping respected leaders and organizations discover their purpose, and rallying people around it. Roy and his partners at renown ad agency GSD&M in Austin—the same core group he started the firm with after college—have been behind some of the most successful advertising campaigns in U.S. history, from the iconic “Don’t Mess with Texas” slogan, which began as an anti-litter effort, to long-running campaigns that helped define brands like Southwest Airlines, Walmart, and AT&T. Roy has also created public service campaigns featuring former Presidents and some of the biggest stars in music, film, and television to bring people together in times of crisis, including after Hurricane Katrina and 9/11.

An Advertising Hall of Fame inductee and author of the Wall Street Journal bestseller, It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose, Roy joins President Clinton to share stories from their 50-year friendship, and talk about how marketing can move people to do good by appealing to their higher aspirations, and how finding purpose can help move America forward.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

  continue reading

37 에피소드

Artwork
icon공유
 
Manage episode 290552706 series 2873260
iHeartPodcasts에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 iHeartPodcasts 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

America has always been at its best when we pull together in common cause. But rampant misinformation campaigns, media silos, and polarization have undermined faith in our institutions and trust in each other, which has made working together more challenging. Changing the behavior and attitudes that have led to this polarization will start with changing our perception of each other—seeing one another as people again and finding a common purpose.

Roy Spence has spent his life helping respected leaders and organizations discover their purpose, and rallying people around it. Roy and his partners at renown ad agency GSD&M in Austin—the same core group he started the firm with after college—have been behind some of the most successful advertising campaigns in U.S. history, from the iconic “Don’t Mess with Texas” slogan, which began as an anti-litter effort, to long-running campaigns that helped define brands like Southwest Airlines, Walmart, and AT&T. Roy has also created public service campaigns featuring former Presidents and some of the biggest stars in music, film, and television to bring people together in times of crisis, including after Hurricane Katrina and 9/11.

An Advertising Hall of Fame inductee and author of the Wall Street Journal bestseller, It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose, Roy joins President Clinton to share stories from their 50-year friendship, and talk about how marketing can move people to do good by appealing to their higher aspirations, and how finding purpose can help move America forward.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

  continue reading

37 에피소드

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