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Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Personalization Done Right with David Edelman

32:38
 
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Manage episode 453966100 series 2930709
Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Welcome to the What's Next! Podcast with Tiffani Bova.

I have the pleasure of welcoming David Edelman to the show today. He is a senior lecturer at Harvard Business School, an executive advisor and board member to brands and technology providers, and an advisor to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing and Ad Age has named him a Top 20 Chief Marketing and Technology Officer. David is also the co-author of a new book called Personalized: Customer Strategy in the Age of AI, which has recently become a USA bestseller.

THIS EPISODE IS PERFECT FOR… anyone who wants to learn how to deliver true personalization at scale.

TODAY’S MAIN MESSAGE… customer experience is imperative to business success, but personalization remains elusive for many organizations. In this conversation, David offers his playbook on making personalization a core business strategy for organizations of any size. He also shares a detailed walkthrough of the Five Promises of Personalization.

Key Takeaways:

  • If you consider personalization a strategic goal, you need to be able to measure it. Compensation is often too abstract of a metric. Instead, David recommends using measures of business performance.

  • If you can’t make your product simpler, you need to educate your customers.

  • The customer experience should be getting better and better over time.

WHAT I LOVE MOST… David’s points about thinking about the flow of company interaction. Remember that when customers get bombarded, they tend to tune out. David says, “Less is more, but less that’s smarter is even more.”

Running Time: 32:37

Subscribe on iTunes

Find Tiffani Online:

LinkedIn

Facebook

X

Find David Online:

LinkedIn

David’s Book:

Personalized: Customer Strategy in the Age of AI

  continue reading

293 에피소드

Artwork
icon공유
 
Manage episode 453966100 series 2930709
Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Welcome to the What's Next! Podcast with Tiffani Bova.

I have the pleasure of welcoming David Edelman to the show today. He is a senior lecturer at Harvard Business School, an executive advisor and board member to brands and technology providers, and an advisor to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing and Ad Age has named him a Top 20 Chief Marketing and Technology Officer. David is also the co-author of a new book called Personalized: Customer Strategy in the Age of AI, which has recently become a USA bestseller.

THIS EPISODE IS PERFECT FOR… anyone who wants to learn how to deliver true personalization at scale.

TODAY’S MAIN MESSAGE… customer experience is imperative to business success, but personalization remains elusive for many organizations. In this conversation, David offers his playbook on making personalization a core business strategy for organizations of any size. He also shares a detailed walkthrough of the Five Promises of Personalization.

Key Takeaways:

  • If you consider personalization a strategic goal, you need to be able to measure it. Compensation is often too abstract of a metric. Instead, David recommends using measures of business performance.

  • If you can’t make your product simpler, you need to educate your customers.

  • The customer experience should be getting better and better over time.

WHAT I LOVE MOST… David’s points about thinking about the flow of company interaction. Remember that when customers get bombarded, they tend to tune out. David says, “Less is more, but less that’s smarter is even more.”

Running Time: 32:37

Subscribe on iTunes

Find Tiffani Online:

LinkedIn

Facebook

X

Find David Online:

LinkedIn

David’s Book:

Personalized: Customer Strategy in the Age of AI

  continue reading

293 에피소드

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