278. How to Quiet the ‘Shoulds’ and Build Your Business Your Way, with Steph Zakas

Weddings for Real

Back when I was starting my planning business in 2010, things were a lot different than today.
Community over competition wasn’t a thing. Instagram wasn’t a thing yet. TikTok obviously wasn’t around. Podcasts weren’t around. And you know what else hadn’t taken off yet? The coaching boom.

Back then, we didn’t have wedding pros telling us what they had done to grow their businesses, which was a challenge because we had to learn from failing.

But now, you have sooooo many voices to choose from, and so many different opinions on how to grow your business the right way. I’ve heard from you that it’s completely overwhelming.

So what can we do about it? And where should we be spending our time?

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Our guest is Steph Zakas, coach and photographer, and host of the Your Next Breakthrough Podcast.

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(00:00:00) Navigating Coaching Overload in Business

(00:06:06) Empowering Entrepreneurs Through Core Issue Coaching

(00:10:37) Entrepreneurial Impact of External Marketing Messages

(00:24:16) Client-Centered Sales Approach for Efficiency

(00:26:38) "Embracing Safety through Rest and Mindfulness"

(00:38:59) Personalized Morning Routines for Optimal Energy

(00:39:55) Personalized Daily Routines for Peak Productivity

(00:44:46) Maximizing High-Level Thinking Through Delegating

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Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.