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270. Sell More With Storytelling, with Kelly Swanson
Manage episode 414221734 series 3348097
Megan Gillikin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Megan Gillikin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Motivational speaker and award-winning storyteller Kelly Swanson advises wedding professionals (and all business owners who want more sales), "Don't sell the service. Sell the story."
But how do we do that when we're not sure what story to tell.
- Is it the story of me?
- Is it the brand story?
- Is it the couple's story?
The thing is, if we can merge those 3 stories together, we're creating a powerful connection where couples will be drawn to work with us.
Today, Kelly shares her expert storytelling tips, her 3-paragraph formula for telling a memorable and impactful story, and why she completely disagrees with the phrase, "Content is King."
This episode is a must-listen for professionals looking to humanize their brand, build trust, and connect with clients on a deeper level.
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Wedding and Event Planners Story Chat with Kelly Swanson - StoryStudio.Life
Story Impact Academy - https://motivationalspeakerkellyswanson.com/story-impact-academy/
Instagram - @Kelly_Swanson_Speaker
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Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.
Weddings for Real on Social Media:
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Today's episode is hosted by Rachel Sheerin. Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
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