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The Hidden Blueprint: How a C+ Website Grade Cost an HVAC Company Thousands in Lost Business
Manage episode 508413899 series 3688736
Mars Lin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mars Lin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What does a C+ website grade really mean for your local business? In this episode, we dive deep into a real-world SEO audit of an HVAC contractor in Clifton, NJ, to uncover the invisible technical issues that were keeping them from being found by customers who desperately needed their services.
In This Episode, You'll Discover:
The four critical gaps that were sabotaging this successful HVAC company's online visibility, including missing service pages for searches customers make every single day, a homepage that confused Google about what the business actually does, broken pages that created dead ends for potential customers, and "orphaned" city pages that Google couldn't find or rank.
We break down the step-by-step action plan that transformed this struggling website into a local search powerhouse, resulting in a 40-60% increase in organic traffic, top 3 rankings for core services, and a 20% boost in conversion rates - all without spending extra money on advertising.
Why This Matters:
Every website has a hidden blueprint that's either working for you or against you. This episode reveals how small, seemingly invisible technical details can be the difference between thriving online and remaining completely invisible to the customers searching for your services right now.
Perfect For: Local business owners, service-based entrepreneurs, contractors, and anyone who's ever wondered why their website isn't bringing in the customers they know are out there searching.
Key Question: Do you know what your website's hidden blueprint says about your business?
8 에피소드
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