Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

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Prof. Ekant Veer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Prof. Ekant Veer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/lipstick-on-the-rim">Lipstick on the Rim</a></span>

1
Lipstick on the Rim

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4일 전4d ago

구독 취소

주마다

Consider Molly Sims and her best friend Emese Gormley your new girlfriends on speed dial for all your pressing beauty and wellness needs. Is Botox a good idea? Should you try that new diet you saw on the Today Show? Molly and Emese have your back. With guests ranging from top health and beauty experts to their industry friends, you’ll get the scoop on the latest trends, which products and procedures to try, and which to run from-- and they just might be doing it all with a drink in hand. Prepare to be obsessed.

3년 전 48:12

MP3•에피소드 홈

In this episode Assoc. Prof. Ann-Marie Kennedy, Dr. Joya Kemper and I discuss how social marketing (marketing for social good/wellbeing) can be effectively taught. We recently had a paper published on this in the Journal of Social Marketing (https://doi.org/10.1108/JSOCM-08-2021-0192) and we go into a bit more depth as to why we feel it's important to bring a social lens to marketing education and an experiential approach to pedagogy.

13 에피소드

#Science #Business #Podcasting Education #Social Sciences #Marketing #New Zealand #Prof Ekant Veer

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

published 3년 전

MP3•에피소드 홈

13 에피소드

#Science #Business #Podcasting Education #Social Sciences #Marketing #New Zealand #Prof Ekant Veer

모든 에피소드

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Tori McNoe - Keeping Space and Giving Voice 41:37

2 years 전41:37

나중에 재생

리스트

41:37

In this discussion with Tori McNoe we talk about how she is weaving knowledge systems together to the benefit of all but also how she's navigating the world of supporting rangtahi Māori (young Māori) and working to give them a voice in our society.

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Marketing Manipulation - An Accompanying Kōrero to James Oram’s Exhibition ”By Spectral Hands” 56:35

2 years 전56:35

나중에 재생

리스트

56:35

This is something a bit different - I get asked to do a lot of public speaking and I gave a kōrero at the Christchurch Art Gallery on "Marketing Manipulation" as an accompanying talk to the art exhibition by James Oram. There are slides associated with this discussion but hopefully you can make out what is happening - if not, sing out and I'll send you the slides!…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Health, Marketing, and Leadership During a Pandemic 28:56

2 years 전28:56

나중에 재생

리스트

28:56

In this episode I speak with the world famous in New Zealand, Sir Ashley Bloomfield about his approach to leading the country through the COVID pandemic. We're also joined by Prof. Stacy Wood who studies medical decision-making and the intersection between marketing, medicine and behaviour change. This is part of the University of Canterbury's MBA Masterclass series, so check that out for more informative discussions. Hope you enjoy this kōrero about how to drive change and what is in Sir Ashley and Prof. Stacy's future.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Fun Fluff to Serious Stuff - Meg Nelis on Promoting Wellbeing 53:45

3 years 전53:45

나중에 재생

리스트

53:45

Meg Nelis has spent her life advocating for positive mental wellbeing amongst young people. She draws on the very best 'book' knowledge, with practical tips and weaves them together in her own journey of mental wellbeing. We do touch on our own experiences of mental wellbeing so this is a trigger warning for those who struggle with depression, anxiety, or eating disorders. We don't go into depth on these subjects, but it's worth noting.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Anton Matthews - Hustling, Entrepreneuring and Educating 57:22

3 years 전57:22

나중에 재생

리스트

57:22

In this episode I speak with Anton Matthews from the Hustle Group. Anton speaks not just about the hospo sector but also how he uses this platform to share his knowledge and passion for Te Ao Māori (the Māori world) to build it up on the business world and provide opportunities for the next generation of Māori leaders. Check him out on Insta ( @AntonTheHustler ), look up his upcoming event, Angitu '22 , and drop into Fush next time you're in Christchurch.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Liam Donnelly - Walking that line 46:55

3 years 전46:55

나중에 재생

리스트

46:55

I love Liam's approach to comms, marketing and life. He's walking that line of reach and relevance in a manner that taps into what is happening in our world. Sometimes that can be considered 'off-brand' in some marketers' minds, but it works for him and his brands. Hear him talk about how he engages, how he decides what's 'too far' and what he things the future of this industry needs to allow brands to be unapologetically authentic.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper 48:12

3 years 전48:12

나중에 재생

리스트

48:12

In this episode Assoc. Prof. Ann-Marie Kennedy, Dr. Joya Kemper and I discuss how social marketing (marketing for social good/wellbeing) can be effectively taught. We recently had a paper published on this in the Journal of Social Marketing ( https://doi.org/10.1108/JSOCM-08-2021-0192 ) and we go into a bit more depth as to why we feel it's important to bring a social lens to marketing education and an experiential approach to pedagogy.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Carl Davidson - Understanding, knowing, and being a professional people watcher 41:15

3 years 전41:15

나중에 재생

리스트

41:15

Carl is the Founder and Chief Social Scientist for Research First, Ōtautahi Christchurch's premier Market Research agency. He brings a strong social science approach to his research and uses that to add value to his clientele. As a practitioner, academic and policy influencer he spans a number of worlds with a heart for pro-social behavioural change and a true desire to see our world a better place for our rangatahi and future generations.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Anna Fawcett - Marketing Places and Spaces 37:22

3 years 전37:22

나중에 재생

리스트

37:22

Today we're talking with the ChristchurchNZ's GM for Marketing, Brand and Communication, Anna Fawcett. Anna has a rich experience of place and festival planning around the world, including the Global Head of Marketing for TopDeck Travel, before moving to Ōtautahi Christchurch to head up the marketing for the city. We talk about all the complexities of branding & marketing a city and how difficult it is when everyone in a city has an opinion of what it should be!…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Rosa Josiah and Katie - Reaching Young People 48:48

3 years 전48:48

나중에 재생

리스트

48:48

Understanding people is one of the most complex parts of marketing - but, for some reason, young people seem to be magnitudes more complex in the eyes of people my age and above. In this episode I chat with three amazing rangatahi (young leaders) who all operate in different spaces to help activate young diverse voices and help us to de-mystify young people in Aotearoa New Zealand. Let us know what you think about this kōrero with Rosa Hibbert-Schooner, Josiah Tualamali'i, and Katie Mills.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Alyce Lysaght - Unleashing the potential of Māori 36:26

3 years 전36:26

나중에 재생

리스트

36:26

In this episode I kōrero (chat) with Alyce Lysaght who is the founder of the Māori in Engineering podcast. The more I listened to her podcast the more I realised what she was talking about with her guests was relevant to the business world, too. In this discussion we talk about the importance of Te Ao Māori (Māori worldview) and how she stays culturally safe in the spaces she operates in to unleash the potential of Māori.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Emma Crequer - All Things Digital 34:54

3 years 전34:54

나중에 재생

리스트

34:54

Emma Crequer has worked as a digital marketing expert for a number of innovative brands as well as being one of the Marketing Association Southern Hub's speakers on driving success from digital campaigns. In this kōrero Emma talks about her approach and the importance of building relationships in digital spaces and what others can do to maximise the efficacy of their digital approach.…

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer

1
Pera May - Building Values into your Brand and Products 46:57

3 years 전46:57

나중에 재생

리스트

46:57

In this kōrero I chat with Pera May on how she incorporates her personal values into her design and creative brand. Pera is the owner and founder of Pera May ( www.peramay.com ) which seeks to leverage creativity and design through fashion but also share a message of people, education, sustainability and ethicality. We talk all things branding and marketing as well as some of the trickier issues of privilege and fast fashion.…

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플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

500개 이상의 주제를 청취

Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls

Who

TERRO T300B Liquid Ant Killer, 12 Bait Stations

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Premier Protein Shake, Chocolate, 30g Protein 1g Sugar 24 Vitamins Minerals Nutrients to Support Immune Health, 11.5 fl oz (Pack of 12)

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들어볼 가치가 있는 팟캐스트

1
Lipstick on the Rim

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer « »
Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper

Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper

들어볼 가치가 있는 팟캐스트

모든 에피소드

1
Tori McNoe - Keeping Space and Giving Voice 41:37

1
Marketing Manipulation - An Accompanying Kōrero to James Oram’s Exhibition ”By Spectral Hands” 56:35

1
Health, Marketing, and Leadership During a Pandemic 28:56

1
Fun Fluff to Serious Stuff - Meg Nelis on Promoting Wellbeing 53:45

1
Anton Matthews - Hustling, Entrepreneuring and Educating 57:22

1
Liam Donnelly - Walking that line 46:55

1
Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper 48:12

1
Carl Davidson - Understanding, knowing, and being a professional people watcher 41:15

1
Anna Fawcett - Marketing Places and Spaces 37:22

1
Rosa Josiah and Katie - Reaching Young People 48:48

1
Alyce Lysaght - Unleashing the potential of Māori 36:26

1
Emma Crequer - All Things Digital 34:54

1
Pera May - Building Values into your Brand and Products 46:57

플레이어 FM에 오신것을 환영합니다!

HP 67XL Black High-yield Ink Cartridge | Works with HP DeskJet 1255, 2700, 4100 Series, HP ENVY 6000, 6400 Series | Eligible for Instant Ink | One Size | 3YM57AN

WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented & Hypoallergenic for Sensitive Skin, 60 Count (Pack of 12), Packaging May Vary

HP 67 Black / Tri-color Ink Cartridges (2 Pack) | Works with HP DeskJet 1255, 2700, 4100 Series, HP ENVY 6000, 6400 Series | Eligible for Instant Ink | 3YP29AN

Core Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack

6 Ft Surge Protector Power Strip - 8 Widely Outlets with 4 USB Ports, 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, Wall Mount, Desk USB Charging Station, ETL,White

Huggies Simply Clean Unscented Baby Diaper Wipes, 11 Flip-Top Packs (704 Wipes Total), Packaging May Vary

Nespresso Capsules Vertuo, Double Espresso Chiaro, Medium Roast Espresso Coffee, 30-Count Coffee Pods, Brews 2.7oz.

LV Bag (feat. j-hope of BTS & Pharrell Williams)

SAMSUNG Genuine Filter for Refrigerator Water and Ice, Carbon Block Filtration, Reduces 99% of Harmful Contaminants for Clean, Clear Drinking Water, 6-Month Life, HAF-QIN/EXP, 1 Pack

No-Touch Thermometer for Adults and Kids, Accurate Digital Baby Thermometer, FSA HSA Eligible, Fever Alarm & Silent Mode, 2 in 1 Forehead & Object Thermometer

LV Bag (feat. j-hope of BTS & Pharrell Williams) [Explicit]

Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls

Who

TERRO T300B Liquid Ant Killer, 12 Bait Stations

들어볼 가치가 있는 팟캐스트

VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer « » Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper

Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper

들어볼 가치가 있는 팟캐스트

플레이어 FM에 오신것을 환영합니다!

HP 67XL Black High-yield Ink Cartridge | Works with HP DeskJet 1255, 2700, 4100 Series, HP ENVY 6000, 6400 Series | Eligible for Instant Ink | One Size | 3YM57AN

Nespresso Capsules Vertuo, Double Espresso Chiaro, Medium Roast Espresso Coffee, 30-Count Coffee Pods, Brews 2.7oz.

LV Bag (feat. j-hope of BTS & Pharrell Williams)

SAMSUNG Genuine Filter for Refrigerator Water and Ice, Carbon Block Filtration, Reduces 99% of Harmful Contaminants for Clean, Clear Drinking Water, 6-Month Life, HAF-QIN/EXP, 1 Pack

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VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer « »
Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper