))
Decoding The Dry Beer Movement: Launching An N/A Brand Around The Consumer
Manage episode 415470646 series 3552843
N/ATION Collaborative, LLC, N/ATION Collaborative, and LLC에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 N/ATION Collaborative, LLC, N/ATION Collaborative, and LLC 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode we sit down with Momentum Brewery and ProofNoMore’s co-owner Lars Dahlhaus to better understand the non-alcoholic beer category, where it may be headed, and how he’s working to build a brand around the ‘why’ and ‘where’ consumers are drinking the product. As the category continues to mature, understanding these motivations will be critical to finding success, and creating more brands for N/A drinkers to enjoy. Lars' many beverage experiences include bringing the Rothaus Beers from Bavaria to the U.S., and later launching Crabbie's Ginger beer for St. Killian.
In our conversation Lars talks about some of the differences between the German and U.S. beer markets, his thoughts on branding and packaging (including how that may influence the consumer), as well as why Momentum would like to partner with smaller, local breweries to help them offer an N/A beer in their taprooms.
23 에피소드
공유
