Ep 56: From the Field to Financial Freedom

(UN)Conventional Wealth

What do retired NFL linebacker Jeff Luc and advertising expert Rei Rocha have in common? They’ve teamed up to disrupt the hydration industry with Chaser Water, the world’s first hydration solution powered by deep sea minerals. Tune in as they share how their unique journeys and passions converge to create a wellness product that’s changing the game for athletes and social butterflies alike.

In this episode, host Dan Nicholson sits down with Jeff Luc, retired NFL linebacker, and Rei Rocha, marketing and advertising professional, to discuss their Miami-based venture, Chaser Water. Combining their expertise in sports and branding, Jeff and Rei aim to provide an all-natural hydration solution sourced from deep-sea minerals. They share the story behind the creation of Chaser, insights into their growth strategy, and how their product redefines hydration for athletes and everyday consumers. They also highlight the challenges and rewards of competing in a crowded beverage market while staying true to their mission of promoting wellness and balance.

Key Takeaways:

Innovation through Deep Sea Minerals: Chaser Water is the first product leveraging deep sea minerals, which provide 92 essential trace minerals and electrolytes for superior hydration.

A Dual-Purpose Product, Chaser Water caters to athletes seeking optimal performance and individuals looking to stay balanced during social occasions.

Unique Hydration Approach: The product offers a convenient solution that replaces the need for bulky water jugs. It features drops that enhance any beverage with maximum hydration benefits.

Founders’ Synergy: Jeff Luc brings his sports background and competitive mindset, while Rei Rocha applies his branding expertise to create a standout product in a crowded market.

Commitment to Growth: The company is focused on expanding distribution and collaborating with athletes, social venues, and wellness communities.

Memorable Quotes:

• “The ocean is a healer… our minerals go deeper than surface-level hydration. This is a wellness product.” — Rei Rocha
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• “You don’t need a gallon of water to stay hydrated anymore. With Chaser, you get hydration that works on a cellular level.” — Jeff Luc

Ready to experience hydration on a whole new level? Visit chaserwater.com to learn more about the benefits of deep sea minerals and order your own Chaser Water. Whether you’re hitting the gym, the field, or the dance floor, Chaser has you covered. Don’t forget to share your experience and tag @ChaserWater on social media!