Creativity, Curiosity & Storytelling: Building a Business from your Passion - Will Yang

Unconventional Mindset

Will Yang is a gifted storyteller, specializing in short-form video and today he breaks down what you can do to tell better stories today, even with no experience.
Will Yang is the CEO and creative director of Differo Marketing where he helps brands and businesses tell authentic stories, driving awareness and connecting audiences around the world.
On the podcast today, Will shares his story of turning his creativity into a full-time sustainable business, along with the challenges and rewards found along the way.
Today Will will cover:
🔹Start before you’re ready
🔹Focus beats perfection
🔹Do boring things really well
🔹Stop obsessing over gear
🔹Protecting your creativity
🔹Your phone is a powerful storytelling tool
Follow Will:
🌐 Website 👉 https://www.differo.ca/
🔗 LinkedIn 👉 https://www.linkedin.com/in/willyanghfx/
🔗 Instagram 👉 https://www.instagram.com/willyanghfx/
⏱️ Timestamps:
00:00:00 Introduction
00:02:00 Music as a universal language
00:02:32 Immigrating to Canada and life in China
00:10:26 Lessons learned from early days of business
00:12:37 Being a storyteller
00:16:06 Challenges faced in business and how to overcome them
00:23:39 Avoid busy work
00:25:08 How to know when to upgrade your gear
00:28:00 Building a sustainable business
00:32:38 Do the boring thing so good you have to get noticed
00:34:34 What does Differo do now?
00:35:08 Will's thoughts on AI in the creative industry
00:41:15 The importance of being curious
00:45:12 Being a people pleaser
00:46:51 Dealing with out-of-scope client requests
00:49:02 Advice for creatives going into entrepreneurship
00:51:28 How to get clients as a creative
00:57:08 How to tell good stories
01:05:15 Exploring Will's creative process
01:11:49 How to keep the creative passion alive
01:14:32 Is there such a think as work life balance?
01:18:18 What do people get wrong about content creation?
01:24:06 Will's last words