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A Former Journalist’s Insights on Storytelling | Cyndi Zaweski
Manage episode 439130895 series 3526484
Heather Parady에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Heather Parady 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today, I connected with Cindy Zaweski, an award-winning journalist, storyteller, and content strategist. With over 15 years of experience in journalism, she left her job as an executive editor and content director for a luxury magazine in New York to open her own boutique content marketing agency.
Since then, she has built a loyal online community of over 80,000 people. She helps founders connect their expertise and passions through authentic storytelling—get this—all while rejecting conventional niche marketing. In today's conversation, you're going to hear the one thing that will kill a story, why the hero's journey is *%$# on social media, and why you and your audience all share a common enemy.
ACCESS FULL SHOW NOTES HERE: https://www.heatherparady.com/blog/51
TOPICS FROM THIS EPISODE:
- Identifying the key elements of the story & what’s important to share
- The #1 killer of stories & Why the hero's journey is sh*t on social
- Connect with your audience with the “common enemy”
Listen to Matthew Dicks’ episode here: https://www.youtube.com/watch?v=lohwMR56bvA
Connect with Cyndi Zaweski: https://www.cyndizaweski.com/
Follow Heather on IG: https://www.instagram.com/heatherparady/
WATCH Episodes on Youtube: https://www.youtube.com/heatherparady
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