719 Crafting Your MSP Brand Story with Decoded Strategies

Uncle Marv's IT Business Podcast

Marvin Bee에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marvin Bee 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3M ago 50:06

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Uncle Marv welcomes Annie Mosbacher and Kristin Spiotto, co-founders of Decoded Strategies, to discuss their unique approach to marketing for MSPs. The conversation kicks off with a lighthearted chat about recent movies, setting the stage for a deeper dive into storytelling in marketing.

Annie and Kristin explain how their company differs from traditional marketing agencies by focusing on story-based strategies. They emphasize the importance of positioning the customer as the hero and the company as the guide in marketing narratives. This approach helps MSPs create more engaging and effective marketing messages that resonate with their target audience.

The duo highlights common mistakes MSPs make in their marketing efforts, such as jumping straight into tactics without developing a clear brand story. They stress the need for MSPs to invest time in crafting their unique message before spending money on websites, SEO, or other marketing channels.

Annie and Kristin share insights on how MSPs can become trusted guides for their clients, emphasizing the importance of empathy and authority in marketing communications. They also discuss the challenges of differentiating in a crowded market and offer strategies for standing out. The conversation touches on Decoded Strategies' journey into the MSP space, their partnerships with industry organizations like ASCII, and their upcoming workshop for MSPs looking to improve their marketing strategies.

Throughout the episode, Annie and Kristin provide valuable advice for MSPs looking to enhance their marketing efforts, emphasizing the power of clear, customer-centric messaging and the importance of storytelling in building lasting client relationships.

Websites mentioned:

Decoded Strategies - www.decodedstrategies.com
Podcast: https://tinyurl.com/35yfpa2u
Contact for ASCII Webinar? Email hello@decodedstrategies.com
Wild Robot Movie Trailer: https://tinyurl.com/bdj8un77

=== Show Information

Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

=== Music:

Show Intro: Upbeat & Fun Sports Rock Logo, By AlexanderRufire
License Code: 7X9F52DNML - Date: January 1st, 2024

401 에피소드