Episode 209: Architect the Vision of a Great Channel

Twins Talk it Up Podcast

The combination of having to navigate the ever-changing tech landscape with buying behavior preferences is transforming how organizations go to market. Trends reveal the importance of being able to engage your channel partners and develop a thriving channel community.

Jeffrey Taylor, Channel Strategy Leader at Lenovo lends his experience with building and supporting an innovative channel strategy and global partner ecosystem.

Highlights include:

Over 80% of Lenovo’s revenue globally goes through the channel.

A focus on developing the Channel led to Lenovo 360, a framework built around the 3 Pillars of ‘Enable, Connect, & Grow.’

Creation of learning paths and certifications, with 38,000 new certifications in 2023.

Soon to launch their Lenovo 360 for MSPs and the importance of Lenovo TruScale.

Listening to the partner and adapting to support their journey.

Importance of storytelling and crafting the right narrative to create personal connection.

Jeffrey’s book, ‘Bigger Than The Widget: Building Meaningful Customer Relationships By Going Beyond Your Product’ and the connection to the V Foundation.

To learn more about Jeffrey, connect with him on LinkedIn or grab him at an upcoming Conference. Also visit lenovo.com to learn more about the partner community. Don’t forget to pick up his book on Amazon and other book distributors.

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If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.

Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice.

Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.

Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.

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